Great Lengths

Great Lengths is an Italian hair-extension brand founded in Rome in 1992. It describes itself as the "world leading ethical hair extensions" maker and has spent three decades defining excellence in the hair-extension field. The company's core proposition is premium quality: its extensions use Remy, Double Drawn hair sourced in India through a traceable, ethical and responsible supply chain, and each strand is handcrafted in Italy following the natural direction of hair growth so that cuticles are aligned from root to tip and every bundle has consistent length and volume. Great Lengths markets a full system of application methods and products, including GL Pre-Bonded, GL Tapes, GL Tapes Natural Cut, GL Weft, Linea GL Volume and Brushes, supported by a color range organized into Natural, Rooted, Two-Tones & Piano and Fashions families. The brand also supplies professional technology and training, offering stylist certification so that salons can become authorized Great Lengths ambassadors. Its most popular application is designed to add length, volume or color effects such as highlights and lowlights. Ethics and sustainability are central to the brand's identity. Great Lengths states that its hair is sourced in India in a traceable, ethical and responsible way, and in 2022 it became a B Corporation, joining a global network of companies committed to a sustainable business model. Sustainability work includes new packaging made from FSC-certified paper and cellulose acetate, designed to reduce shipment volume and transport emissions, and a tape blister made of 80% recycled PET. The company also supports the Little Princess Trust, a UK charity founded in 2005 that provides free real-hair wigs to children and young people up to age 24 who have lost their hair through cancer treatment or other conditions, and funds childhood cancer research. The brand positions hair extensions as a safe beauty tool and a form of self-care and well-being, aiming to change how extensions are perceived and to appeal especially to women who value naturalness. It operates internationally with a presence in markets including Italy and the United Kingdom, and communicates through its website, an online magazine, and documentary-style content such as "Beyond Hair Expectations."

Great Lengths was founded in Rome, Italy, in 1992. From the outset the company focused on technical innovation in hair extensions, and it claims several major scientific inventions in the field, including the first ultrasonic machine. Over three decades it built a reputation around quality and craftsmanship, describing itself as the indisputable champion of quality and as the world's leading ethical hair extensions brand. The brand's quality model rests on two pillars: Remy hair and Double Drawn processing. Remy means the cuticles in each piece of hair are aligned together and in the same direction from root to ends, as they would naturally grow from the scalp. Double Drawn means every extension is produced from a selection of strands of the same length, so the final bundle has equal volume and length. Great Lengths sources its hair in India in a traceable, ethical and responsible way, and the hair is then handcrafted in Italy, where artisans treat each strand manually. Product development expanded the range beyond a single application method. The portfolio now includes GL Pre-Bonded, GL Tapes, GL Tapes Natural Cut, GL Weft, Linea GL Volume and Brushes, with color families covering Natural, Rooted, Two-Tones & Piano and Fashions. The most popular application is marketed for adding length, volume or color effects such as highlights and lowlights. The company also developed GL Keratine, described as a copolymeric compound, and supports professional stylists through a certification program that designates Great Lengths ambassadors. In 2022 Great Lengths became a B Corporation, formalizing its commitment to a sustainable business model and joining a global network of like-minded companies. Sustainability initiatives include packaging made from FSC-certified paper and cellulose acetate, designed with a flexible shape to limit shipment volume and reduce transport-related consumption, and a tape blister made of 80% recycled PET. The brand also supports the Little Princess Trust, a UK charity founded in 2005 that provides free real-hair wigs to children and young people up to age 24 who have lost their hair through cancer treatment or other conditions, and funds childhood cancer research. Through its website, online magazine and documentary content such as "Beyond Hair Expectations," Great Lengths continues to promote hair extensions as a synonym for self-care and well-being.

• 2022

  Great Lengths becomes a certified B Corporation.

• 2005

  Little Princess Trust founded in the United Kingdom; Great Lengths later supports the charity.

• 1992

  Great Lengths founded in Rome, Italy.

Premium, ethical, Made-in-Italy hair extensions positioned as a safe beauty and self-care tool for natural-looking results.

• GL Pre-Bonded

  Pre-bonded hair extension application.

• GL Tapes

  Tape-in hair extensions; blister made of 80% recycled PET.

• GL Tapes Natural Cut

  Natural-cut variant of the tape extension line.

• GL Weft

  Weft hair extension application.

• Linea GL Volume

  Volume-focused extension line.

• Brushes

  Hair brushes offered alongside extensions.

• GL Keratine

  A copolymeric keratin compound used in Great Lengths applications.

1. 1Great Lengths Hair Extensionsgreatlengths.com
2. 2Great Lengths - Sustainabilitygreatlengths.com
3. 3We are Great Lengths: World leading ethical hair extensionsgreatlengths.com
4. 4Little Princess Trustgreatlengths.com
5. 5Great Lengthswikidata.org