Great Wolf Resorts
Corporate brand
UnclaimedGreat Wolf Resorts is North America's largest family of indoor water park resorts, operating Great Wolf Lodge locations across the United States and Canada.
Last updated September 15, 2026
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Overview
Great Wolf Resorts describes itself as North America's largest family of indoor water park resorts, with over 20 lodges and more on the way. The brand began as Black Wolf Lodge in Wisconsin Dells, Wisconsin in 1997, described as the country's first indoor water park hotel, and has since grown to 23 locations across North America. Its lodges are located across the United States and in Ontario, Canada, and the company says it employs over 12,000 people, whom it calls Pack Members, around a mission of Bringing Joy to Families.
History
Great Wolf Lodge started as Black Wolf Lodge in Wisconsin Dells, Wisconsin in 1997, described as the country's first indoor water park hotel. From that single location, the brand grew into a larger family resort concept. In 2001, it introduced The Great Wolf Pack, a cast of lodge characters and family programming, and opened its second location in Sandusky, Ohio, beginning its journey toward becoming America's largest group of indoor water parks. Great Wolf Resorts now describes itself as North America's largest family of indoor water park resorts, with 23 locations across North America and over 12,000 employees known as Pack Members.
Products and positioning
North America's largest family of indoor water park resorts, focused on immersive family resort experiences.
Indoor water park resorts
Family resort lodges
Sources2 sources
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