Great Wraps

Great Wraps is an American quick-service restaurant brand founded in 1974 and headquartered in Atlanta, Georgia. The business operates primarily through franchised locations and is associated with shopping-center and travel-oriented foodservice, particularly airport locations. Its menu centers on hot wrapped sandwiches, including the brand's signature Gyro Wrap, alongside cheesesteaks, rice bowls, and frozen smoothies. The company was established as a restaurant business in 1974 and began franchising in 1986. Franchising has remained central to its operating model, allowing the brand to expand through individual franchise locations rather than relying solely on company-operated restaurants. Available reference material describes the system as having 29 locations across nine states and Washington, D.C., with a substantial presence in airports. This footprint positions Great Wraps within the specialized quick-service and fast-casual segment serving customers who want portable meals in high-traffic venues. Great Wraps' product proposition is built around customizable, handheld meals that can be prepared for on-the-go consumption. The Gyro Wrap is identified as its signature offering, while cheesesteaks broaden the menu toward grilled sandwich occasions. Rice bowls provide a non-wrapped meal format, and frozen smoothies add a cold beverage and snack option. Together, these categories give the brand a menu mix spanning sandwiches, bowls, and blended beverages without departing from its quick-service orientation. The company is led by chief executive officer Mark Kaplan, according to the cited reference material. Great Wraps has also been recognized in franchise-industry coverage: Bonds listed it among the top 100 North American franchises. No reliable source material supplied for this entry establishes a publicly traded parent, a ticker symbol, a current corporate owner, a founder, or an official website URL. The available information supports describing Great Wraps as an active United States restaurant franchise, but does not support more detailed claims about revenue, store-level economics, recent campaigns, or ownership changes.

Great Wraps was established in the United States in 1974 as a quick-service restaurant business. The brand developed around hot wrapped sandwiches and related handheld meals, with the Gyro Wrap becoming its signature product. Its menu later encompassed cheesesteaks, rice bowls, and frozen smoothies, creating a broader mix of portable meals and beverages. A significant structural development occurred in 1986, when Great Wraps began franchising. This shifted expansion toward a franchise-system model and enabled the brand to grow through independently operated locations. The company is headquartered in Atlanta, Georgia. Reference material describes its restaurants as being concentrated in airports and other high-traffic environments, where convenient, portable food is suited to travelers and passing customers. The available account identifies a network of 29 locations in nine states and Washington, D.C. It also identifies Mark Kaplan as chief executive officer. Great Wraps has appeared in franchise-industry rankings, with Bonds naming it among the top 100 North American franchises. Beyond these points, the supplied sources provide limited detail about the brand's founding team, ownership history, specific restaurant openings, menu launches, advertising campaigns, financial performance, or recent corporate strategy. Those areas therefore remain undocumented in this dossier.

• 1986

  Franchising begins

  [1]Great Wrapsen.wikipedia.org

  The company began franchising, establishing the operating model through which the brand expanded its restaurant network.

• 1974

  Company established

  [1]Great Wrapsen.wikipedia.org

  Great Wraps was founded in the United States as a quick-service restaurant business.

• Airport-focused network develops

  [1]Great Wrapsen.wikipedia.org

  The brand's documented footprint became concentrated primarily in airports and included 29 locations across nine states and Washington, D.C.

A portable, franchise-based quick-service restaurant brand focused on hot wraps and related sandwich, bowl, and smoothie offerings, with a notable presence in airports and other high-traffic locations.

• Wrapped sandwich

  Gyro Wrap

  Great Wraps identifies the Gyro Wrap as its signature offering. It represents the brand's core proposition: a hot, portable sandwich served in a wrap format for quick consumption in locations such as airports and other high-traffic venues.

• Wrapped sandwich

  Hot wrapped sandwiches

  Hot wraps form the central menu category associated with Great Wraps. The format emphasizes handheld convenience and distinguishes the brand from quick-service concepts focused primarily on burgers, pizza, or cold deli sandwiches.

• Hot sandwich

  Cheesesteaks

  Cheesesteaks extend Great Wraps' menu beyond its wrap specialty into a familiar hot-sandwich category. They complement the brand's portable meal positioning and provide an alternative to customers seeking a more traditional grilled sandwich.

• Bowl meal

  Rice bowls

  Rice bowls provide a plated or bowl-based alternative to Great Wraps' handheld sandwiches. Their inclusion broadens the menu for customers who prefer a fork-served meal while retaining the brand's quick-service format.

• Beverage

  Frozen smoothies

  Frozen smoothies add a blended cold beverage category to the menu. They can function as a drink, snack, or accompaniment to the brand's hot sandwich and bowl offerings, particularly in travel and high-traffic settings.

1. 1Great Wrapsen.wikipedia.org