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A stevia-sweetened carbonated cola developed by Greek beverage company Green Cola Hellas.

Last updated August 31, 2026

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Overview

Green Cola is a carbonated soft-drink brand developed by Green Cola Hellas, a Greek beverage company based in Orestiada. The product emerged in the early 2010s, when Greece was experiencing a severe debt crisis and consumers and businesses were operating under difficult economic conditions. Development began in 2011, and the drink was released in 2012. The brand’s central proposition is a cola designed to preserve the familiar taste profile associated with cola while using stevia as a sweetener. Its marketing has presented the drink as an alternative to conventional cola products, emphasizing the absence of what it characterizes as undesirable ingredients. This positioning places Green Cola within the better-for-you and reduced-sugar segment of the carbonated-soft-drinks market, while retaining the recognizable cola format. Green Cola became the flagship product of Green Cola Hellas. It first established distribution across mainland Greece and the Greek islands, then expanded internationally as production and commercial availability increased. Manufacturing began in Germany in 2015 and in Spain in 2017. By 2018, the brand was reported as being sold in multiple international markets, including Cyprus, Estonia, Germany, Greece, the United Kingdom, Spain, Latvia, Lithuania, Malta, Romania, Slovenia, Poland, parts of the Middle East, and other countries. The brand’s international development reflects a strategy based on exporting or locally producing a distinctive cola formulation rather than competing solely through traditional full-sugar cola positioning. Publicly available reference material identifies the core product and its international distribution, but does not provide sufficiently detailed information about ownership structure, executive leadership, revenue, market share, corporate organization, or current geographic coverage. Green Cola should therefore be understood primarily as an internationally distributed Greek cola brand rather than as a Spanish brand.

History

Green Cola was developed by Green Cola Hellas in Orestiada, Greece. The product’s development began in 2011, during the period of the Greek debt crisis, and the cola was released commercially in 2012. Its formulation used stevia as a sweetener, giving the brand a point of differentiation in a category historically dominated by conventional sugar-sweetened and artificially sweetened colas. The brand initially focused on the Greek market. It became available across mainland Greece and the Greek islands and grew into the flagship product of Green Cola Hellas. Its consumer proposition combined a familiar cola taste with a formulation marketed as avoiding certain ingredients associated with traditional soft drinks. This approach connected the product with broader consumer interest in reduced-sugar and alternative-sweetener beverages. International expansion followed the product’s establishment in Greece. Green Cola began being produced in Germany in 2015 and in Spain in 2017. These production developments supported broader distribution beyond Greece. By 2018, the beverage was available in a range of countries and regions, including Cyprus, Estonia, Germany, the United Kingdom, Spain, Latvia, Lithuania, Malta, Romania, the Middle East, Slovenia, and Poland, in addition to Greece and other markets. The available reference material documents the product’s origin, launch, manufacturing expansion, and international availability, but provides limited information about later corporate developments. It does not establish a verified founder, detailed ownership history, executive roster, financial performance, advertising campaign history, or a complete current list of markets. Accordingly, the documented history of Green Cola is strongest for its creation and early internationalization, while more recent corporate and commercial details remain unspecified.

  • 2018

    International availability expands

    [1]

    The beverage is reported as being sold across a range of European, Middle Eastern, and other international markets.

  • 2017

    Production begins in Spain

    [1]

    Production of Green Cola begins in Spain as the brand continues its international development.

  • 2015

    Production begins in Germany

    [1]

    Green Cola starts being produced in Germany, supporting its expansion outside Greece.

  • 2012

    Commercial release

    [1]

    The stevia-sweetened Green Cola beverage is released and becomes the flagship product of Green Cola Hellas.

  • 2011

    Development begins in Greece

    [1]

    Green Cola is first developed by Green Cola Hellas in Orestiada during the Greek debt crisis.

Products and positioning

A cola alternative positioned around stevia sweetening and a better-for-you formulation while aiming to retain the taste expectations of a conventional cola.

  • Carbonated soft drink · 2012

    Green Cola

    The brand’s flagship carbonated cola, developed in Greece and sweetened with stevia. Green Cola is marketed as delivering a cola-like taste while offering an alternative to conventional cola formulations. It was launched in 2012 and subsequently distributed in Greece and multiple international markets. The available reference material identifies this cola as the principal product associated with Green Cola Hellas.

Brand decisions

  • 2017

    Expand production to SpainStrategy

    Background

    Green Cola continued developing production capacity outside Greece as the beverage reached more international markets.

    Action taken

    The product began being produced in Spain.

    Aftermath

    Production in Spain formed part of the brand’s broader international expansion, with no verified financial or market-share outcome specified in the source.

  • 2015

    Expand production to GermanyStrategy

    Background

    After establishing the product in Greece, Green Cola expanded its manufacturing footprint as part of its international distribution strategy.

    Action taken

    Green Cola began being produced in Germany.

    Aftermath

    German production supported the brand’s availability beyond its home market, although the available source does not quantify the commercial effect.

Sources1 sources

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