Greenfields

Greenfields is an Indonesian dairy company and consumer dairy brand based in Malang, East Java. It is associated with an integrated farm-and-processing model built around cattle operations in the highlands of Mount Kawi in Malang Regency and a second farm in Blitar Regency. The business produces and markets fresh milk, ultra-high-temperature (UHT) milk, yogurt, yogurt drinks, whipped cream, and cheese. The company was established in 1997 by Australian and Indonesian business people with agribusiness experience. Its initial development focused on building dairy farms in Babadan Village on the slopes of Mount Kawi. This location became the center of Greenfields' cattle and milk-production activities, while later expansion into Blitar increased the company's agricultural footprint and production capacity. Greenfields developed during a period when Indonesia was seeking to strengthen domestic food production and reduce dependence on imported dairy products. Its local farming and processing operations gave the company a role in the development of Indonesia's commercial dairy sector. Indonesian Industry Minister Airlangga Hartarto highlighted the company's contribution to the local economy and the value of expanding domestic dairy farming. The brand's products are sold in Indonesia and exported across parts of Southeast and East Asia. By 2018, approximately one-fifth of the company's output was being exported to markets including Hong Kong, Singapore, Malaysia, the Philippines, and Brunei. This regional distribution helped make Greenfields a recognizable milk brand beyond Indonesia while retaining a strong domestic-market base. Corporate ownership changed during the early 2020s. Greenfields Indonesia, Greenfields Dairy Malaysia, and Greenfields Dairy Hong Kong Limited were subsidiaries of Greenfields Dairy Singapore. Japfa, which owned the Singapore holding company, entered into a conditional share purchase agreement in December 2020. The transaction was completed in 2021, leaving TPG and Northstar Group with an 80% stake and Japfa with 20%. Greenfields has also invested in environmental improvements. From 2020, the company began installing solar-power infrastructure intended to reduce carbon-dioxide emissions from its operations. Reported farm scale was approximately 16,000 cattle around that period, while research published in 2025 indicated that the herd had grown to about 19,000. The Malang farm occupies approximately 50 hectares and the Blitar farm approximately 172 hectares, with combined production potential reported at up to 100 million liters of milk annually at full capacity. Greenfields' positioning is based on locally produced milk, direct control of dairy farming and processing, and a broad packaged-dairy portfolio. The brand's current public profile is primarily regional rather than global, with Indonesia as its core market and neighboring Asian markets serving as important export destinations.

Greenfields was created in 1997 by Australian and Indonesian business people with experience in agribusiness. The founders developed the company as an integrated dairy operation rather than solely as a packaged-food marketer. Its first farms were established in Babadan Village on Mount Kawi in East Java, an area that became the center of Greenfields' cattle-rearing and milk-production activities. The company subsequently expanded its farming base to Blitar Regency. The two East Java locations supported a model in which Greenfields controlled important stages of the supply chain, from raising dairy cattle and producing raw milk to processing and packaging consumer products. This structure allowed the business to participate in Indonesia's effort to increase domestic dairy production and reduce reliance on imported milk and dairy ingredients. Greenfields' growth also included development of a regional export business. Its products became available in Indonesia as well as Singapore, Malaysia, Hong Kong, Brunei, and the Philippines. By 2018, exports reportedly represented about 20% of production. The company's expansion was consistent with Indonesian policy objectives that encouraged investment in local dairy farming and greater domestic availability of fresh milk. Industry Minister Airlangga Hartarto referred to the company's contribution to the local economy and to the importance of expanding domestic dairy capacity. The business operated through a Singapore-based holding structure. Greenfields Indonesia, Greenfields Dairy Malaysia, and Greenfields Dairy Hong Kong Limited were subsidiaries of Greenfields Dairy Singapore. Japfa owned the holding company before agreeing in December 2020 to a conditional share sale. Completion of the transaction in 2021 changed the ownership balance: TPG and Northstar Group acquired an 80% interest, while Japfa retained 20%. During the 2020s, Greenfields continued to develop its agricultural and processing infrastructure. The company introduced solar-power equipment as part of sustainability measures designed to reduce emissions. Reported cattle numbers were around 16,000 at that stage. A 2025 research reference indicated a herd of approximately 19,000, suggesting continued expansion, although the available material does not provide a complete year-by-year operational record. The Malang property is reported to cover approximately 50 hectares, while the Blitar property covers approximately 172 hectares. Together, the farms and associated facilities have been described as capable of producing up to 100 million liters of milk per year at full capacity. Greenfields' product range includes fresh milk, UHT milk, stirred yogurt, yogurt beverages, whipped cream, and cheese. Its UHT milk is sold in smaller consumer formats such as 200 ml and 250 ml packages, while stirred yogurt is available in plain and flavored varieties, including larger 500 g and 1 kg formats. Greenfields remains principally an Indonesian dairy company with a regional consumer brand presence. Its identity is built around domestic farm production, integrated processing, a broad dairy portfolio, and exports to nearby Asian markets.

• 2025

  Research reports a larger cattle herd

  [1]Greenfields (dairy company)en.wikipedia.org

  Research published in 2025 reported that Greenfields' cattle herd had reached approximately 19,000 animals.

• 2021

  Ownership transaction completed

  [1]Greenfields (dairy company)en.wikipedia.org

  The ownership transaction involving Japfa's Greenfields Dairy Singapore holding company was completed, giving TPG and Northstar Group an 80% stake and Japfa 20%.

• 2020

  Solar-power sustainability investment

  [1]Greenfields (dairy company)en.wikipedia.org

  Greenfields began installing solar-power infrastructure intended to reduce carbon-dioxide emissions.

• 2018

  Regional export activity established

  [1]Greenfields (dairy company)en.wikipedia.org

  Approximately 20% of Greenfields' products were being exported to markets in Southeast Asia and Hong Kong.

• 1997

  Company established

  [1]Greenfields (dairy company)en.wikipedia.org

  Greenfields was founded by Australian and Indonesian agribusiness investors and began developing dairy farms in East Java.

A vertically integrated Indonesian dairy brand emphasizing farm-origin milk, domestic production, product freshness, and regional Asian distribution.

• Liquid dairy

  Fresh milk

  Fresh milk is one of Greenfields' core products and reflects the company's farm-based identity. It is produced from milk supplied by the company's East Java dairy operations and serves the domestic Indonesian market as well as the wider regional portfolio.

• Shelf-stable dairy

  UHT milk

  Greenfields' UHT milk is processed for extended shelf life without ordinary refrigeration before opening. The range includes smaller consumer formats, including 200 ml and 250 ml packages, supporting individual and on-the-go consumption in the brand's Asian markets.

• Cultured dairy

  Stirred yogurt

  The stirred-yogurt range includes plain and flavored varieties. Reported pack sizes include 500 g and 1 kg formats, positioning the products for household consumption and use as a larger-format refrigerated dairy item.

• Cultured dairy beverage

  Yogurt drinks

  Greenfields also produces drinkable yogurt products. These extend the brand's cultured-dairy offering into a beverage format and complement its spoonable yogurt and milk ranges.

• Dairy ingredient and topping

  Whipped cream

  Whipped cream broadens Greenfields beyond everyday drinking milk and cultured products into culinary and dessert applications. The available reference identifies the category but does not specify a complete product-line history or detailed formulation.

• Dairy food

  Cheese

  Cheese is part of Greenfields' broader dairy portfolio. The reference material confirms the category but does not identify specific varieties, launch dates, or detailed market positioning.

• 2020

  Conditional sale of Greenfields holding-company stakeM&A

  Background

  Japfa owned the Singapore holding company through which Greenfields Indonesia and related regional subsidiaries were organized.

  Action taken

  Japfa agreed to a conditional share purchase agreement that would reduce its ownership of the Greenfields business.

  Aftermath

  The transaction was completed in 2021. TPG and Northstar Group held 80% of the business, while Japfa retained 20%.

  Source

• 2020

  Investment in solar powerStrategy

  Background

  Greenfields sought to improve the sustainability profile of its farming and dairy-processing operations as its cattle and production base expanded.

  Action taken

  The company installed a solar-power system intended to reduce carbon-dioxide emissions.

  Aftermath

  The available reference confirms the investment and its intended environmental benefit but does not provide measured emissions reductions.

  Source

1. 1Greenfields (dairy company)en.wikipedia.org