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Greenough's Guide Service

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A USCG-licensed Branson fishing guide service on Table Rock Lake and Lake Taneycomo, led by Captain Keith Greenough.

Last updated September 28, 2026

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Overview

Greenough's Guide Service is a fishing guide business based in Branson, Missouri, in the United States. It is owned and operated by Captain Keith Greenough, a professional fisherman and United States Coast Guard licensed captain who has guided the waters of Table Rock Lake and Lake Taneycomo for more than two decades. The service is commercially insured and offers guided trips for largemouth bass, smallmouth bass, Kentucky spotted bass, crappie, bluegill, rainbow trout, and brown trout. It markets itself to beginners, families, and tournament anglers, and provides all rods, reels, bait, tackle, and a modern Hi-Tech bass boat. Keith can pick clients up at their resort or on the water. The business operates in the Branson area, where Table Rock Lake and Lake Taneycomo sit on opposite sides of Table Rock Dam. Table Rock Lake is described as a clear-water highland reservoir with more than 800 miles of shoreline and over 43,000 acres across Missouri and Arkansas, while Lake Taneycomo is a cold tailwater running through Branson. Greenough's Guide Service positions itself on local knowledge, safety credentials, and convenience, with Captain Keith having mapped 50-plus productive spots across both fisheries. The company has been featured in the Kansas City Star and lists sponsorships from Bass Pro Shops, Nitro Boats, and Lew's, as well as resort partnerships with Bar M Resort and Shore Acres Resort. Bookings are handled directly through the website and by phone, with a $75 refundable deposit holding a date and payment accepted by cash or Venmo. The service is a small, owner-operated private business rather than a large corporation, and its reputation rests on Captain Keith's personal attention, fishing knowledge, and fun-loving attitude. It is a local Branson brand in the guided fishing sector, serving visiting anglers and families who want a productive morning or day on the water.

History

Greenough's Guide Service is a fishing guide business based in Branson, Missouri, United States. It is owned and operated by Captain Keith Greenough, a professional fisherman and United States Coast Guard licensed captain. According to the company's website, Keith has been a Branson fishing guide for over 20 years, and one page states he has guided Branson, Table Rock Lake, and Lake Taneycomo for 29 years. The business has built a reputation as one of the best guide services in the area, with a focus on ensuring clients catch fish, have fun, and learn about fishing. The service operates on two distinct fisheries near Branson: Table Rock Lake, a clear-water highland reservoir with more than 800 miles of shoreline and over 43,000 acres across Missouri and Arkansas, and Lake Taneycomo, a cold tailwater running through Branson. Table Rock Dam divides the two. Captain Keith has mapped 50-plus productive spots across both lakes. The company provides all rods, reels, bait, tackle, and a modern Hi-Tech bass boat, and Keith can pick clients up at their resort or on the water. Greenough's Guide Service has been featured in the Kansas City Star and lists sponsorships from Bass Pro Shops, Nitro Boats, and Lew's, as well as resort partnerships with Bar M Resort and Shore Acres Resort. The business is commercially insured and holds a United States Coast Guard captain license. Bookings are made directly through the website or by phone, with a $75 refundable deposit holding a date and payment accepted by cash or Venmo. The service accommodates anglers of all skill levels, from beginners to tournament professionals, and targets species including largemouth bass, smallmouth bass, Kentucky spotted bass, crappie, bluegill, rainbow trout, and brown trout.

  • Keith Greenough begins guiding Branson-area waters; company states over 20 years of experience.

  • Company website states Captain Keith has guided Branson, Table Rock Lake, and Lake Taneycomo for 29 years.

  • Featured in the Kansas City Star.

Products and positioning

A USCG-licensed, commercially insured, locally based Branson fishing guide service with over 20 years of experience, catering to all skill levels from beginners to tournament professionals.

  • Table Rock Lake bass fishing guide trips

    Guided trips targeting largemouth bass, smallmouth bass, Kentucky spotted bass, crappie, and bluegill on Table Rock Lake.

  • Lake Taneycomo trout fishing guide trips

    Guided trips targeting rainbow trout and brown trout on Lake Taneycomo.

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