Greenspring Media

Greenspring Media is a regional publishing company based in Bloomington, Minnesota, serving readers, visitors, businesses, and institutions in the Twin Cities and broader Minnesota market. Its portfolio combines consumer magazine publishing with custom editorial and visitor-information products. The company is best known for Minnesota Monthly, a publication focused on the state’s people, places, culture, food, travel, and lifestyle, and Midwest Home, a magazine centered on residential design, architecture, interiors, and related home-market subjects. The publisher’s roots date to 1967, when it began with a single publication. Over time, Greenspring Media expanded beyond conventional magazine circulation into a broader regional media and publishing operation. Its custom-publication work has included titles and guides such as Real Food, Where Twin Cities, Twin Cities Living, and the Minneapolis Meeting & Planner’s Guide. It has also produced destination-oriented publications, including the Bloomington–Mall of America Visitors Guide, created in partnership with the Bloomington Convention & Tourism Bureau and Mall of America, as well as the Minneapolis–Saint Paul Official Visitors Guide and Visit-TwinCities.Com. This portfolio gives Greenspring Media several related roles: it acts as a publisher of paid or subscription-based magazines, a provider of branded editorial content, and a communications partner for tourism, hospitality, destination-marketing, and regional business organizations. Its subject matter is geographically concentrated rather than global, with a strong emphasis on Minneapolis–Saint Paul and Minnesota identity. The company’s publications connect local journalism and lifestyle coverage with advertising, visitor promotion, and custom-content services. A major ownership transition occurred in 2013, when Greenspring Media Group was sold to Hour Media. The transaction placed the Minnesota publisher within the larger Hour Media publishing group while preserving Greenspring Media’s regional portfolio and local-market orientation. The company’s historical continuity is reflected in the anniversaries of its principal magazines: Minnesota Monthly marked its 50th year of publication in 2017, while Midwest Home marked its 25th anniversary in the same year. Public reference material identifies Greenspring Media as located in Bloomington and focused on the Twin Cities market. Detailed information about its current leadership, financial performance, circulation, and present corporate structure is not established in the supplied sources.

Greenspring Media traces its origins to 1967, when the publisher was established with a single publication. Its development reflects the growth of regional magazine publishing in Minnesota, particularly around Minneapolis–Saint Paul, where locally focused editorial products could serve both residents and visitors. Rather than operating as a general national publisher, Greenspring Media built its identity around Minnesota subjects, Twin Cities culture, regional living, food, travel, design, and destination information. The company later developed a portfolio that extended beyond its core consumer magazines. Minnesota Monthly became a central publication in the portfolio, providing Minnesota-oriented coverage across lifestyle and regional-interest categories. Midwest Home added a specialized home-design and residential-lifestyle focus. Alongside these subscription magazines, Greenspring Media produced custom publications for organizations and audiences with specific geographic or commercial information needs. Referenced titles include Real Food, Where Twin Cities, Twin Cities Living, and the Minneapolis Meeting & Planner’s Guide. Tourism and destination publishing became another important part of the company’s work. Greenspring Media produced the Bloomington–Mall of America Visitors Guide in partnership with the Bloomington Convention & Tourism Bureau and Mall of America. It also published the Minneapolis–Saint Paul Official Visitors Guide and operated or produced Visit-TwinCities.Com. These projects positioned the company not only as a magazine publisher but also as a regional content and visitor-marketing provider, linking editorial production with tourism promotion and local economic development. In 2013, Greenspring Media Group was sold to Hour Media. The sale represented a change in ownership and connected the Minnesota operation with a broader publishing company. The supplied reference does not provide transaction terms or describe operational changes following the acquisition. Greenspring Media continued to be identified with its Minnesota publications and its Twin Cities base in Bloomington. The longevity of its major titles was highlighted in 2017. Minnesota Monthly celebrated its 50th year of publication, indicating a publication history beginning in 1967. Midwest Home celebrated its 25th anniversary that year, placing its launch in the early 1990s, although the exact launch year is not specified in the supplied material. These anniversaries illustrate the durability of Greenspring Media’s regional publishing model and the continuing role of its established magazine brands. Reference material describes Greenspring Media as a publisher of Minnesota-focused publications located in Bloomington, Minnesota, and covering the Twin Cities. Information about current executives, detailed product discontinuations, circulation, revenue, ownership after the Hour Media transaction, and current digital operations is not provided and therefore remains unspecified.

• 2017

  Minnesota Monthly reaches its 50th year

  [1]Greenspring Mediaen.wikipedia.org

  Minnesota Monthly celebrated 50 years of publication, marking five decades of Minnesota-oriented magazine publishing.

• 2017

  Midwest Home reaches its 25th anniversary

  [1]Greenspring Mediaen.wikipedia.org

  Midwest Home celebrated its 25th anniversary as a home-design and residential-lifestyle publication.

• 2013

  Sale to Hour Media

  [1]Greenspring Mediaen.wikipedia.org

  Greenspring Media Group was sold to Hour Media, bringing the regional publisher into the Hour Media publishing group.

• 1967

  Publisher established

  [1]Greenspring Mediaen.wikipedia.org

  Greenspring Media was established with a single publication, beginning its long-running role as a Minnesota-focused regional publisher.

A Minnesota-focused regional publisher combining consumer magazines with custom editorial, tourism, and destination-marketing publications.

• Subscription magazine · 1967

  Minnesota Monthly

  Minnesota Monthly is a long-running Minnesota-focused magazine and one of Greenspring Media’s principal publications. Its regional editorial scope covers subjects associated with Minnesota and the Twin Cities, including lifestyle, culture, food, travel, and local places. The publication began in the same year as the company’s 1967 origins and celebrated its 50th year of publication in 2017.

• Home design magazine

  Midwest Home

  Midwest Home is a magazine focused on residential design and the home environment, including architecture, interiors, and related lifestyle interests. It complements Minnesota Monthly by addressing a more specialized design-oriented audience in the Midwest. The title celebrated its 25th anniversary in 2017; the exact launch year is not stated in the supplied reference.

• Custom publication

  Real Food

  Real Food is listed among Greenspring Media’s custom publications. The supplied reference identifies the title but does not provide additional detail about its editorial format, publishing schedule, audience, or commissioning organization.

• Regional visitor publication

  Where Twin Cities

  Where Twin Cities is listed as one of Greenspring Media’s custom publications. Its title indicates a Twin Cities-oriented visitor or local-discovery focus, but the supplied reference does not describe its specific format, dates, or distribution.

• Custom lifestyle publication

  Twin Cities Living

  Twin Cities Living is identified as a Greenspring Media custom publication. The available reference does not provide further information about its editorial content, publication frequency, or current status.

• Meetings and events guide

  Minneapolis Meeting & Planner's Guide

  The Minneapolis Meeting & Planner’s Guide is a custom guide associated with the Minneapolis meetings and events market. It represents Greenspring Media’s work producing specialized regional information for planners and business visitors. No additional publication details are provided in the supplied source.

• Tourism visitor guide

  Bloomington–Mall of America Visitors Guide

  The Bloomington–Mall of America Visitors Guide is a destination publication produced in partnership with the Bloomington Convention & Tourism Bureau and Mall of America. It serves visitors to Bloomington and the Mall of America area, extending Greenspring Media’s publishing capabilities into tourism communications and destination marketing.

• Official tourism guide

  Minneapolis–Saint Paul Official Visitors Guide

  The Minneapolis–Saint Paul Official Visitors Guide is a regional tourism publication listed in Greenspring Media’s portfolio. It provides visitor-oriented information for the Twin Cities and demonstrates the company’s role in producing destination content for the local tourism market.

• Destination website

  Visit-TwinCities.Com

  Visit-TwinCities.Com is listed among Greenspring Media’s custom or destination-oriented offerings. The reference associates it with Twin Cities visitor information, but does not specify its current ownership, operating status, or detailed content model.

1. 1Greenspring Mediaen.wikipedia.org