Grit Capital
Product brand
UnclaimedGRIT is a Canadian financial media platform delivering curated market news, analysis and investing education through newsletters, a website, social media and creator partnerships.
Last updated September 26, 2026
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Overview
GRIT (Grit Capital) is a financial media platform that positions itself as a democratizer of investment knowledge. According to its About page, it was founded by Genevieve Roch-Decter, described as a former money manager who oversaw more than $100 million, and it serves readers who want a concise, accessible take on markets. The core product is a newsletter that the company says reaches the inboxes of 245,000+ investors and delivers a "weekly finance edge in just 5 minutes." GRIT states that its newsletter is read by decision-makers at firms such as Goldman Sachs, JP Morgan, a16z, Yale, BlackRock and Blackstone, as well as at academic institutions including Harvard and MIT. The platform's content spans stocks, crypto and broader finance, with recurring coverage of earnings, macro events and market-moving headlines. Its homepage shows a stream of dated posts covering topics such as Federal Reserve policy expectations, options expiration, commodity prices, and individual company results and developments involving names like McDonald's, Oracle, Adobe, NVIDIA, Broadcom, Salesforce, Walmart and Lululemon. Posts are attributed to authors including Austin Hankwitz and the GRIT brand itself. GRIT monetizes through a mix of free and paid offerings. Its site navigation lists tiers and products such as Weekly Premium, Monthly Premium, Advanced Investing, Rate of Return, Learning, VIP Exclusive Newsletters, Crypto, Dividend Investing, New Investors and Guides. This suggests a subscription-style model layered on top of free newsletter content, aimed at both newcomers and more experienced investors. Beyond the newsletter, GRIT describes itself as operating across a website, social media and creator partners. The company highlights its CEO's social media reach, noting that Genevieve Roch-Decter is followed on Twitter by figures such as Elon Musk, Bill Ackman, Nassim Taleb, Becky Quick and Charles Payne. It also promotes Head Analyst Austin Hankwitz, described as an investor, influencer and top podcaster in North America with over 1 million social media followers and features in Bloomberg, CNBC, Business Insider and The New York Times. GRIT says it is a top-ranked newsletter on Beehiiv. As a brand, GRIT sits at the intersection of financial media, investing education and creator-led content. It is not a fund manager or brokerage in the evidence provided; rather, it is a publisher and subscription platform that curates and explains market information. Its stated mission is to "democratize Wall Street insights, making the knowledge held by the 1% accessible to the other 99%." The brand is associated with Canada by its country hint, while its audience and cited readership are global.
History
GRIT (Grit Capital) is a financial media brand built around a newsletter and a broader content platform. Public information about its founding is limited in the supplied evidence, but its About page states that it was founded by Genevieve Roch-Decter, described as a former money manager who ran more than $100 million. The brand's stated purpose from the outset has been to "democratize Wall Street insights, making the knowledge held by the 1% accessible to the other 99%." This mission frames GRIT less as a traditional asset manager and more as a publisher and educator for retail investors. The core of the business is a newsletter that GRIT says reaches 245,000+ investors and delivers a weekly finance edge in five minutes. The company claims its readership includes decision-makers at Goldman Sachs, JP Morgan, a16z, Yale, BlackRock and Blackstone, as well as academic institutions such as Harvard and MIT. GRIT also states that its newsletter is a top-ranked publication on Beehiiv, a newsletter platform. These claims are self-reported on the company's About page. Over time, GRIT expanded from a single newsletter into a multi-product subscription platform. Its website navigation lists offerings such as Weekly Premium, Monthly Premium, Advanced Investing, Rate of Return, Learning, VIP Exclusive Newsletters, Crypto, Dividend Investing, New Investors and Guides. This tiered structure suggests a freemium model: free curated news to build audience, with paid tiers for deeper analysis and specialized topics. The homepage presents a running feed of dated posts, often authored by Austin Hankwitz, covering earnings, macro data and market-moving events. Topics in the visible feed include Federal Reserve policy expectations, options expiration, diesel prices, and company-specific news involving McDonald's, Oracle, Adobe, NVIDIA, Broadcom, Salesforce, Walmart, Lululemon and others. A notable development in the brand's evolution is the addition of Austin Hankwitz as Head Analyst. GRIT describes him as a renowned investor, influencer and top podcaster in North America, with over 1 million social media followers and features in Bloomberg, CNBC, Business Insider and The New York Times. He co-hosts the Rich Habits Podcast, which GRIT says is consistently ranked in the Top 10 Business Podcasts on Spotify with over 6 million downloads in 18 months, and co-hosts "Mind the Business: Small Business Success Stories" with iHeartRadio and Intuit QuickBooks. He previously co-hosted "After Earnings" for Morning Brew and Stakeholder Labs. His presence signals GRIT's strategy of combining newsletter publishing with creator-led media and podcasting. GRIT also emphasizes the personal reach of its CEO. The About page notes that Genevieve Roch-Decter is followed on Twitter by prominent figures such as Elon Musk, Bill Ackman, Nassim Taleb, Becky Quick and Charles Payne. This social proof is used to reinforce the brand's credibility and visibility in financial media circles. In summary, GRIT's history as reflected in the available evidence is one of growth from a founder-led newsletter into a broader financial media platform with premium subscriptions, a website, social media presence and creator partnerships. The brand remains private and independent according to the evidence, with no parent company or listed status disclosed. Its content calendar in late 2026 shows an active publishing cadence, with multiple posts per week covering a wide range of market topics.
GRIT is founded by Genevieve Roch-Decter, a former money manager who ran more than $100 million.
GRIT newsletter reaches 245,000+ investors, according to the company's About page.
Austin Hankwitz joins as Head Analyst, bringing over 1 million social media followers and podcast experience.
GRIT is described as a top-ranked newsletter on Beehiiv.
GRIT publishes multiple posts per week in late 2026, covering earnings, macro events and market news.
Products and positioning
A financial media and newsletter platform that democratizes Wall Street insights for retail investors, combining free curated news with premium subscription tiers and creator-led content.
GRIT newsletter
Free weekly finance newsletter delivering a market edge in 5 minutes.
Weekly Premium
Paid subscription tier listed on the GRIT website.
Monthly Premium
Paid subscription tier listed on the GRIT website.
Advanced Investing
Premium content offering for more experienced investors.
Rate of Return
Newsletter or content product focused on portfolio building, referenced on the homepage.
VIP Exclusive Newsletters
Premium newsletter tier listed on the GRIT website.
Crypto
Content category covering cryptocurrency markets.
Dividend Investing
Content category focused on dividend investing.
New Investors
Educational content for beginner investors.
Guides
Educational guides listed on the GRIT website.
Recent events
Reported
Scripps launches book-fundraising campaign[4]
Scripps launched audience fundraising drives for its annual “If You Give a Child a Book …” childhood literacy campaign for the first time. The campaign raises money to provide books to children in low-income households, and donations are matched under the terms described in the announcement.
Reported
Infibeam Avenues acquires Cardpay Technologies[5]
Infibeam Avenues said it acquired Bengaluru-based Cardpay Technologies for an initial cash consideration of Rs 45 lakh. Cardpay became a wholly owned subsidiary of Infibeam.
Sources5 sources
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