Gro Play

Gro Play is a Swedish game studio based in Stockholm that develops educational apps, games and interactive experiences for children and families. The company describes itself as creating "GOOD GAME experiences" designed to entertain and inspire children and their parents to learn more about health, wellbeing and sustainable living. Its central belief is that play is not only the most fun but also the most powerful way of learning, and that by engaging children and their families together it can help shape a healthier and more sustainable future. Gro Play publishes its own titles for a global audience and also works with brands, companies and organisations to develop games and entertainment on their behalf. Its app catalogue includes titles built around well-known Swedish children's characters such as Alfie Atkins (Alfons Åberg), Bamse and the JerryMaya Detective Agency, alongside original sustainability-themed apps. Examples include Play & Tinker, Alfie Atkins; Bamse's Adventure; World of Alfie Atkins; The JerryMaya Detective Agency; Showtime, Alfie Atkins; Grow Planet; Play 123, Alfie Atkins; Play ABC, Alfie Atkins; Grow Forest; Beep Beep Alfie Atkins; Find Adventure! Alfie Atkins; Grow Flowers & Bees; Grow Garden; Grow Recycling; Sophie the Sweater; and Gro Memo. The apps are generally aimed at children roughly aged three to ten and cover topics such as maths, letters, physics, logic, biodiversity, recycling, gardening and sustainable city-building. Before focusing on digital games, Gro Play produced physical board games about sustainability, including Sopberget, a strategic game about recycling, re-usage and consumption, and Memo & Lotto, a matching game about what is good and bad for the environment. The company has also collaborated with external partners. It is a co-owner and co-producer of the JerryMaya Detective House, an interactive attraction where visitors help solve mysteries using a detective tablet. It has provided tech and art solutions to Swedish Television (SVT) for the children's programme Bolibompa, and created the app game for SVT's 2017 Christmas calendar adventure series, Gorbis robotlabb. It also worked with True Stories to create Valle's Kitchen for Skistar, a game encouraging children to enjoy food and a healthier diet. Gro Play is a STING alumni and has taken part in the Reach for Change programme, which aims to help children and youth towards a better life. It was a winner of the Swedish Living Green award in 2012. The company is privately held and based in Stockholm, Sweden.

Gro Play is a Swedish game studio based in Stockholm. The company emerged around a mission to use play as a tool for learning about sustainability, health and wellbeing. Its early work included physical board games with environmental themes. Among these were Sopberget, described as a fun and strategic board game about recycling, re-usage and consumption, and Memo & Lotto, a matching game in which players identify what is good and what is bad for the environment. The company framed these toys and games as "seeds that germinate in children and make them grow green," aiming to inspire children to become conscious consumers and sustainable users of energy and materials. Gro Play later shifted its focus toward digital products, developing educational apps and games for children and families. It publishes its own titles for a global audience. Its app catalogue grew to include games based on established Swedish children's characters, such as the Alfie Atkins series (Play & Tinker, World of Alfie Atkins, Showtime, Play 123, Play ABC, Beep Beep, Find Adventure!), Bamse's Adventure, and The JerryMaya Detective Agency, alongside original sustainability-themed titles such as Grow Planet, Grow Forest, Grow Flowers & Bees, Grow Garden, Grow Recycling, Sophie the Sweater and Gro Memo. The apps are typically aimed at children aged roughly three to ten and cover subjects including maths, letters, physics, logic, biodiversity, recycling and sustainable living. In addition to its own titles, Gro Play works with brands, companies and organisations to develop games and entertainment. It is a co-owner and co-producer of the JerryMaya Detective House, an interactive attraction based on the JerryMaya Detective Agency, where visitors use a detective tablet to explore rooms, collect clues and solve mysteries. Gro Play has also collaborated with Swedish Television (SVT): it provided tech and art solutions for the in-house creative and development team behind the children's programme Bolibompa from 2016 onwards, and in 2017 it created the app game for SVT's annual Christmas calendar adventure series, Gorbis robotlabb (Julkalendern – Gorbis robotlabb, Jakten på tidskristallen). With True Stories, it created Valle's Kitchen for Skistar, a game designed to inspire children to enjoy food and a healthier diet by choosing ingredients and preparing meals. Gro Play has been recognised for its social and environmental orientation. It is a STING alumni and has participated in the Reach for Change programme, which aims to help children and youth towards a better life. In 2012 it won the Swedish Living Green award. The company remains privately held and headquartered in Stockholm, Sweden.

• 2017

  Gro Play creates the app game for SVT's Christmas calendar adventure series, Gorbis robotlabb.

• 2016

  Gro Play begins providing tech and art solutions to Swedish Television (SVT) for the children's programme Bolibompa.

• 2012

  Gro Play wins the Swedish Living Green award.

A purpose-driven game studio creating educational, sustainability-themed digital play for children and families, while also offering game development services to brands and organisations.

• Play & Tinker, Alfie Atkins

  An app for ages 4–8 to learn physics and logic with Alfie Atkins.

• Bamse's Adventure

  An app for ages 4–8 featuring Bamse, described as the world's strongest and kindest bear.

• World of Alfie Atkins

  An app for ages 3–8 set in the world of Alfie Atkins.

• The JerryMaya Detective Agency

  An app for ages 5–10 in which players solve the mystery of a missing diamond.

• Showtime, Alfie Atkins

  A movie maker for kids aged 4–9 to play and create stories.

• Grow Planet

  An app for ages 4–10 offering STEAM learning for a sustainable planet.

• Play 123, Alfie Atkins

  An app for ages 4–9 to play with numbers and maths alongside Alfie Atkins.

• Play ABC, Alfie Atkins

  An app to play with letters, sounds and words together with Alfie Atkins.

• Grow Forest

  An app about the forest as a wonderful place.

• Beep Beep Alfie Atkins

  An app in which players help Alfie build a sustainable city.

• Find Adventure! Alfie Atkins

  An app to explore new worlds with Alfie Atkins.

• Grow Flowers & Bees

  A kids app about biodiversity.

• Grow Garden

  An organic gardening game.

• Grow Recycling

  A kids app about the cycle of recycling.

• Sophie the Sweater

  A choose-your-own-adventure app.

• Gro Memo

  A memory game with the tagline 'Play for a better planet!'

• Sopberget

  A board game about recycling, re-usage and consumption, described as fun and strategic.

• Memo & Lotto

  A matching game about what is good and what is bad for the environment.

1. 1Educational Games & Apps for Kids | Gro Playgroplay.com
2. 2About Gro Play | Games, Learning & Sustainabilitygroplay.com
3. 3Game Development for Brands & Organisations | Gro Playgroplay.com
4. 4Gro Playwikidata.org