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Groene Energie Administratie

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Corporate brand

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Dutch green energy supplier operating under the Greenchoice brand, offering 100% Dutch green electricity and gas with nature contributions.

Last updated September 28, 2026

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Overview

Groene Energie Administratie is a Dutch energy company that operates the consumer-facing brand Greenchoice. It supplies electricity and gas to households and businesses in the Netherlands, positioning itself around 100% Dutch green power sourced from wind and solar, alongside natural gas with a nature-contribution programme called Natuur voor Morgen. The company's website presents fixed-rate and dynamic-rate contracts, including a Zon&Wind Voordeeluren product that offers lower electricity rates at fixed times aligned with solar and wind generation. Greenchoice states that all customers automatically contribute to dozens of nature projects in the Netherlands and worldwide, with a fixed amount per customer and per cubic metre of gas topped up to a total annual contribution of 3 million euros. The brand reports having planted over 4 million trees and protected 330,000 hectares of nature across 11 countries. Groene Energie Administratie is registered as a Netherlandese company according to Wikidata. The company competes in the Dutch retail energy market, where green tariffs, dynamic pricing and sustainability credentials are key differentiators.

History

Groene Energie Administratie is a Dutch company that operates the Greenchoice energy brand. Public evidence describes it as a Netherlandese company, and its consumer website presents it as a supplier of 100% Dutch green electricity and gas. The brand has built its market position around renewable power from Dutch wind and solar sources, combined with a nature-contribution programme. Under the Natuur voor Morgen initiative, every customer and every cubic metre of gas triggers a fixed contribution to nature projects, topped up to a total annual contribution of 3 million euros. The company reports having planted more than 4 million trees and protected 330,000 hectares of nature, an area compared on its website to the size of the Dutch province of Overijssel, with activities in 11 countries ranging from peatlands in Peru and mangroves in Guinea-Bissau to food forests in Maasland. Its product range has expanded to include fixed-rate contracts of one, two or three years, dynamic tariffs based on actual market prices, and the Zon&Wind Voordeeluren option with lower electricity rates at fixed times aligned with solar and wind generation. The company markets discounts of up to 200 euros to attract new customers. Detailed founding dates, ownership structure and executive leadership are not provided in the available evidence.

Products and positioning

Green energy supplier focused on 100% Dutch green power and nature restoration contributions.

  • Fixed-rate energy contracts

    One, two or three-year contracts with agreed supply rates for electricity and gas.

  • Dynamic-rate energy contracts

    Tariffs based on actual market prices with hourly insight into usage and costs.

  • Zon&Wind Voordeeluren

    Lower electricity rates at fixed times aligned with solar and wind generation.

  • Natuur voor Morgen

    Automatic nature contribution programme for customers, supporting projects in 11 countries.

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