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GROOVE X, INC.

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Japanese robotics startup behind LOVOT, a family-type robot designed to nurture love and emotional care.

Last updated September 26, 2026

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Overview

GROOVE X, INC. is a Japanese robotics company founded in November 2015 and headquartered in Nihonbashi-Hamacho, Chuo-ku, Tokyo. The company's mission is to 'bring out human power through robotics' and its vision is to build trust between humans and robots, creating a presence that enriches daily life with comfort and security. Its philosophy, 'NEW X, BESIDE YOU.', reflects a commitment to developing advanced technology that addresses human emotions and everyday experiences rather than mere efficiency. The company's flagship product is LOVOT, a family-type robot launched in December 2018 and released in 2019. LOVOT is described as a 'small LOVE that changes the world' — a robot without a biological life but capable of providing warmth and emotional care. It represents a new value proposition in robotics: using technology to fulfill feelings and provide care, rather than just performing tasks. GROOVE X positions LOVOT as a first step toward a new category of robots that aim to make people happier and improve their performance. GROOVE X has attracted significant venture funding. In October 2016, it completed a seed round of 1.4 billion yen using convertible equity, one of the largest seed rounds in Japan at the time. In December 2017, it raised 4.35 billion yen in a Series A round led by the Future Creation Fund and INCJ. The company gained international recognition when LOVOT won the 'Best Robot' award at the Verge Awards at CES 2019 in Las Vegas, and it received the Cool Japan Award 2019. As a startup, GROOVE X aims to contribute to Japan's economic revitalization by promoting industrial metabolism through global-scale startups and by raising startup financing to global standards. The company remains privately held and continues to develop and sell LOVOT and related services.

History

GROOVE X, INC. was established in November 2015 in Tokyo, Japan. The company was founded with the mission to 'bring out human power through robotics' and a vision to create a trusting relationship between humans and robots, enriching life with comfort and security. Its philosophy, 'NEW X, BESIDE YOU.', emphasizes developing advanced technology that engages with human emotions and everyday experiences. In October 2016, GROOVE X completed a seed funding round of 1.4 billion yen, utilizing convertible equity — a method evolved in Silicon Valley — which was one of the largest seed rounds in Japan at the time. This was aimed at raising Japanese startup financing to global standards. In December 2017, the company raised 4.35 billion yen in a Series A round led by the Future Creation Fund and INCJ. In December 2018, GROOVE X announced its flagship product, LOVOT, a family-type robot designed to nurture love. LOVOT was released in 2019. In January 2019, LOVOT won the 'Best Robot' award at the Verge Awards at CES 2019 in Las Vegas. In May 2019, the company received the Cool Japan Award 2019 from the Cool Japan Council. GROOVE X aims to contribute to Japan's revitalization by fostering startups that can grow globally and by promoting industrial metabolism. The company continues to develop and sell LOVOT and related services, and remains a privately held startup.

  • 2019

    LOVOT won 'Best Robot' at the Verge Awards at CES 2019 in Las Vegas.

  • 2019

    Received Cool Japan Award 2019 from the Cool Japan Council.

  • 2018

    Announced LOVOT, a family-type robot designed to nurture love.

  • 2017

    Raised 4.35 billion yen in Series A round led by Future Creation Fund and INCJ.

  • 2016

    Completed seed round of 1.4 billion yen using convertible equity, one of Japan's largest seed rounds at the time.

  • 2015

    GROOVE X, INC. founded in Tokyo, Japan.

Products and positioning

Emotional care robotics; family-type robot that nurtures love and enriches daily life.

  • LOVOT

    A family-type robot that nurtures love, released in 2019. It is designed to provide emotional care and warmth.

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