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Groupe Beaumanoir

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Corporate brand

Unclaimed

French fashion and lifestyle group founded in 1981, operating accessible ready-to-wear brands such as Cache Cache, Bréal, Bonobo and Morgan.

Last updated September 15, 2026

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Overview

Groupe Beaumanoir is a French fashion and lifestyle group founded in 1981. Its history began with the creation of Vétimod, a multi-brand store founded by Roland and Jocelyne Beaumanoir. The group opened its first Cache Cache store in 1985 and later developed a franchise network. It has since acquired brands including Bréal (formerly Patrice Bréal) in 2003 and Morgan in 2009, and created Bonobo in 2007. The group describes itself as a leader in accessible fashion in France, with more than 15,000 employees, 2,700 points of sale worldwide and 10 logistics sites in France.

History

The history of Groupe Beaumanoir began in 1981 with the creation of Vétimod, a multi-brand store founded by Roland and Jocelyne Beaumanoir. In 1985 the group opened its first Cache Cache store, and three years later it developed a franchise network. In 2002 the group internalized its logistics with the creation of its subsidiary C-Log and the commissioning of a new 10,000 m² logistics site in Pleudihen-sur-Rance. In 2003 the group acquired the Bréal brand, formerly known as Patrice Bréal. In 2007 the group created the Bonobo brand. In 2009 it acquired the emblematic Morgan brand and launched the e-commerce websites of Morgan and Bonobo. In 2010 the group opened its 2,000th store.

Products and positioning

Leader of accessible fashion in France

Product categories. ready-to-wear apparel · fashion and lifestyle products

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