Groupe Juste pour rire
Corporate brand
UnclaimedCanadian-Quebec entertainment group that acquired the assets of Juste pour rire in 2024 and organizes the world's largest comedy festival in Montréal.
Last updated September 15, 2026
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Overview
Groupe Juste pour rire is a Canadian-Quebec entertainment institution recognized worldwide for its mission to 'make the world laugh everywhere in the world.' Founded in 1997 by Sylvain Parent-Bédard, the Group acquired the assets of Juste pour rire in 2024. It organizes the world's largest comedy festival, held in Montréal since its first edition in 1983, and also deploys its expertise through a series of festivals in Québec, Toronto, Vancouver, Singapore, Sydney, and Bermuda. Each year it entertains more than 100 million fans through its digital platforms and media, which have accumulated over 100 billion views to date. Juste pour rire creates, produces, broadcasts, and distributes humor content in all forms: films, TV series, and more.
History
In 1997, Sylvain Parent-Bédard founded his entertainment Group, which in 2024 acquired the assets of Juste pour rire. The Group is a major Canadian-Quebec institution recognized worldwide for its mission: 'Faire rire le Monde partout dans le monde' (Make the world laugh everywhere in the world). An international leader in comedy, Juste pour rire organizes the world's largest comedy festival, held in Montréal since its first edition in 1983. The Group also deploys its expertise through a series of festivals in Québec, Toronto, Vancouver, Singapore, Sydney, and Bermuda, consolidating its global footprint. Driven by passion, innovation, and excellence, the Juste pour rire team collaborates with the best talents and partners in the entertainment industry. Each year, it entertains more than 100 million fans through its digital platforms and media, which have accumulated over 100 billion views to date. Juste pour rire creates, produces, broadcasts, and distributes humor content in all forms: films, TV series, and more.
Products and positioning
International leader in comedy, organizing the world's largest comedy festival.
Juste pour rire festival
The world's largest comedy festival, held in Montréal since 1983.
Festivals in Québec, Toronto, Vancouver, Singapore, Sydney, Bermuda
A series of festivals through which the Group deploys its expertise.
Humor content (films, TV series, etc.)
Juste pour rire creates, produces, broadcasts, and distributes humor content in all forms.
Sources3 sources
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