Grow Food

Grow Food is a Russian company that delivers healthy food by subscription via the internet. It was founded in Saint Petersburg in 2015 by Daniel Galper and Pavel Paskar. The company operates primarily in Saint Petersburg and Moscow, and at its peak expanded to several other Russian cities. Legally the company is known as OOO "GF Trade" and is owned by the Cyprus offshore entity "Vinda Limited". Its main shareholders are entrepreneurs Daniel Galper and Pavel Paskar and the venture fund AddVenture. Pavel Paskar serves as general director. Grow Food built a factory in Kolpino, Saint Petersburg in 2019 at a cost of 200 million rubles. The factory covers 2,200 square meters, employs 270 people, and produces 1–1.2 million portions of food per month. By 2019 the company was the largest Russian service for delivering food sets, making about 120,000 deliveries per month with an average order value of 1,200–1,400 rubles. In 2018 its reported turnover was 1.1 billion rubles. The service model is subscription-based: customers receive regular deliveries of prepared healthy meals, often tailored to fitness or weight-management goals. In 2017 the company delivered food for athletes from two meal lines without the ability to choose dishes. The brand has been associated with the Russian fitness and healthy-lifestyle market and has attracted venture investment from AddVenture.

Grow Food was founded in Saint Petersburg in 2015 by Daniel Galper and Pavel Paskar. In November 2015, businessman Alexander Borodich invested 4 million rubles in the company. In June 2016, the venture fund AddVenture invested 30 million rubles, and in 2017 it invested a further $5 million. In 2019, the company built a factory in Kolpino, Saint Petersburg, spending 200 million rubles on it. The factory covers 2,200 square meters, employs 270 people, and produces 1–1.2 million portions of food per month. At the end of 2019, the company began operating in Murmansk, Krasnodar, Yekaterinburg, Kazan and Novosibirsk. In October 2020, the company suspended operations in those five cities. Legally the company is called OOO "GF Trade" and is owned by the Cyprus offshore entity "Vinda Limited". Its main shareholders are entrepreneurs Daniel Galper and Pavel Paskar and the venture fund AddVenture. Pavel Paskar is the general director. As of 2017, the company delivered food for athletes from two meal lines without the ability to choose dishes. In 2018, according to company data, turnover was 1.1 billion rubles. As of 2019, it was the largest Russian service for delivering food sets, making about 120,000 deliveries per month with an average order value of 1,200–1,400 rubles. In February 2019, blogger Alexander Yaskevich subscribed to Grow Food but later decided to cancel early, for which the company demanded a 3,000-ruble penalty. After Yaskevich said he would publicize the penalty incident on his social media, Grow Food dropped its demand. According to Yaskevich, the company feared the promised exposure of "customer deception," and an ordinary customer would have been fined in such a situation. Grow Food marketer Semyon Efimov responded that the penalty condition for early cancellation is part of the public offer and is entirely legal. According to him, the company accommodated the dissatisfied customer and canceled the penalty without connection to his public activity.

• Grow Food founded in Saint Petersburg by Daniel Galper and Pavel Paskar

• Alexander Borodich invests 4 million rubles

• AddVenture invests 30 million rubles

• AddVenture invests an additional $5 million

• Reported turnover reaches 1.1 billion rubles

• Factory built in Kolpino, Saint Petersburg for 200 million rubles

• Expansion to Murmansk, Krasnodar, Yekaterinburg, Kazan and Novosibirsk

• Operations suspended in five cities

Subscription-based healthy food delivery service for fitness-oriented and health-conscious consumers in major Russian cities.

• Subscription healthy meal delivery

• Athlete meal lines (two lines, no dish choice as of 2017)

1. 1Grow Food — Wikipedia (Russian)ru.wikipedia.org
2. 2Grow Food — Wikidatawikidata.org