Growel's 101

Growel's 101 is a shopping mall located off the Western Express Highway in Kandivali, a western suburb of Mumbai, India. It describes itself as the biggest and best shopping mall in Kandivali, Mumbai, and positions itself as a one-stop destination for weekend and weekday needs. The mall houses a dynamic mix of fashion, retail, hypermarket, consumer durables, department stores, white goods, books, health and beauty, family entertainment centres, fine dining restaurants, a food court, and a 4-screen multiplex. It is anchored by prominent retailers such as Centro, Croma, PVR, Pantaloons, Smart Bazaar, Starbucks, Burger King, Barbeque Nation, Max, Pop Tates, Timezone and McDonald's, among other global and national brands, Apple authorised reseller, and service centres. The mall's design is influenced by European architecture and visual aesthetics, which the operator presents as a differentiator from present-day malls in India. Growel's 101 has grown from being a neighbourhood mall to a regional centre and aspires to become a super-regional centre. Its brand mix, marketing and engagement campaigns target an aspirational, upper middle class and premium catchment, while also aiming to connect communities and engage the neighbourhood. The mall also emphasises social causes and community welfare through its CSR initiatives. Services include personal shopping assistance with a fashion and celebrity stylist, space on hire, events and offers, and newsletters. The mall is located in Kandivali and can be contacted at 022-66993001.

Growel's 101 is a shopping mall located off the Western Express Highway in Kandivali, a western suburb of Mumbai, India. According to its official website, the mall has evolved from a neighbourhood mall into a regional centre and aspires to become a super-regional centre. Its design is influenced by European architecture and visual aesthetics, which the operator presents as a distinguishing feature compared with present-day malls in India. The mall's brand mix, marketing and engagement campaigns have been oriented towards an aspirational, upper middle class and premium catchment, while also aiming to connect communities and engage the neighbourhood. The mall houses a mix of fashion, retail, hypermarket, consumer durables, department stores, white goods, books, health and beauty, family entertainment centres, fine dining restaurants, a food court, and a 4-screen multiplex. It is anchored by retailers such as Centro, Croma, PVR, Pantaloons, Smart Bazaar, Starbucks, Burger King, Barbeque Nation, Max, Pop Tates, Timezone and McDonald's, among other global and national brands, Apple authorised reseller, and service centres. The mall also offers services such as personal shopping assistance with a fashion and celebrity stylist, space on hire, events and offers, and newsletters. It emphasises social causes and community welfare through CSR initiatives. The mall can be contacted at 022-66993001.

A one-stop shopping and entertainment destination in Kandivali, Mumbai, with European-inspired architecture, targeting aspirational upper middle class and premium shoppers while engaging the local community.

• Shopping mall

• Retail space leasing

• Food court

• 4-screen multiplex

• Family entertainment centre

• Hypermarket

• Department stores

• Personal shopping services

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