GrowingIO
Product brand
UnclaimedGrowingIO is a data intelligence analytics and growth brand under the StartDT group, whose core platform is GrowingIO Analytics Cloud.
Last updated October 9, 2026
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Overview
GrowingIO is described on its official site as a brand under the StartDT group focused on data intelligence analytics and growth, with GrowingIO Analytics Cloud as its core platform. The platform integrates growth analytics (UBA), a customer data platform (CDP), and an intelligent operations platform, and supports both SaaS and private deployment. The company states it was founded in 2015 by Zhang Ximeng after returning to China, and that it has served over 1,500 enterprise customers across industries such as retail, e-commerce, finance, automotive, travel and aviation, and education.
History
According to the official About page, GrowingIO was founded in 2015 by Zhang Ximeng after he returned to China, and has always centered on data intelligence analytics. The same page's milestone list states that in 2017 the company promoted growth-hacking methodology and established Shanghai and Shenzhen branches; in 2018 it completed a US$30 million Series B financing and launched a mini-program analytics product; in 2019 it released its 'GrowingIO Growth Platform' strategy and surpassed 1,000 customers; in 2020 it upgraded to a 'CDP Customer Data Management Platform' strategy and surpassed 1,500 customers; in 2021 it announced a 'Data-Intelligence-Driven Growth' strategy and released social network marketing products and the IML insight model platform; and in 2022 Qidianyun and GrowingIO completed a merger and reorganization, launching the StartDT Qidianyun group brand.
- 2022
Qidianyun (DataCloud) and GrowingIO completed a merger and reorganization, launching the StartDT 奇点云集团 brand.
- 2021
Announced the "data-intelligence-driven growth" strategy; released a social-network marketing product and the IML insight model platform.
- 2020
Strategic upgrade around the "CDP customer data management platform"; surpassed 1,500 customers.
- 2019
Released the "GrowingIO growth platform" strategy; upgraded intelligent operations, CDP and consulting services; surpassed 1,000 customers.
- 2018
Completed a US$30 million Series B financing round; launched a mini-program analytics product described as an industry first.
- 2017
Promoted growth hacking and chief growth officer methodologies; established Shanghai and Shenzhen branch offices.
- 2015
GrowingIO founded by Zhang Ximeng (Simon Zhang) after returning to China.
Products and positioning
An enterprise-oriented data intelligence growth platform that helps businesses build a complete closed loop from data collection and user behavior analytics to business insights and intelligent operations.
Growth Analytics (UBA)
An intelligent growth analytics platform for product, operations, and marketing teams.
Customer Data Platform (CDP)
Connects omnichannel customer data, builds OneID and a unified tag system, and forms a unified user view.
Intelligent Operations (MA)
Helps enterprises achieve refined operations.
Acquisition Analytics (ADS)
An omnichannel advertising data monitoring platform connected to 40+ mainstream delivery channels.
A/B Testing
A 'platform + consulting' dual service to drive rapid business growth.
Channel Quality Analytics
Integrates omnichannel delivery data to find the best delivery strategy combination and continuously optimize ROI.
Recent events
Reported
GrowingIO wins 2021 CDP Star Product Award[5]
GrowingIO won the 2021 China Data Assetization Tool CDP Star Product Award at a forum jointly held by the China Software Industry Association, Haibi Research Institute and China Software Network.
GrowingIO launches a growth platform[6]
GrowingIO launched a growth platform combining data management, analytics and insights, and intelligent operations.
Sources6 sources
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