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Grupo Bandeirantes de Comunicação

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Corporate brand

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Brazilian media conglomerate operating television, radio, digital, print, content-distribution, events, and out-of-home media businesses.

Last updated August 22, 2026

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Overview

Grupo Bandeirantes de Comunicação is a Brazilian media conglomerate whose origins lie in Rádio Bandeirantes, established in São Paulo on 6 May 1937 by businessman João Saad. From that initial radio operation, the group developed a broad portfolio spanning free-to-air television, subscription television, radio networks, print publications, digital platforms, content distribution, music, events, payment services, ticketing, and out-of-home advertising. Its television activities include Band TV, a nationally distributed broadcast network, as well as specialist and subscription services such as BandNews TV, BandSports, Arte 1, Band Internacional, FishTV, Sabor & Arte, Sexprivé, and New Brasil. Rede 21 is also associated with the group and broadcasts programming supplied by its leaseholder, the Universal Church of the Kingdom of God. TV Terra Viva focuses on agribusiness-related content. Radio remains a central part of the Bandeirantes identity. The group operates Rádio Bandeirantes, a news and talk network; BandNews FM, an all-news network; and Band FM, a popular-music network. Nativa FM operates as a joint venture with Grupo Camargo de Comunicação. The broader radio portfolio also includes regional and specialist stations such as Band Vale FM, Educadora FM, MPB Brasil, Rádio Trânsito, and Ipanema FM, together with Brasil Radio in Orlando, Florida, which carries programming from Bandeirantes radio networks through a partnership with Cafifa Media Group. The group has extended its media reach beyond linear broadcasting. Band.com.br serves as a web portal for the group's sites, while BandPlay provides streaming access to live broadcasts and other content from Rede Bandeirantes and related channels. Its print interests have included Metro Brasil, created through a joint venture with Metro International, and Primeiramão, a classified-advertising newspaper. Band Content Distribution handles content distribution, and Band Music represents the group's record-company activities. Enter operates in events, while TkT1 is associated with ticket sales. Bandeirantes has also participated in businesses outside conventional media. Through companies and joint ventures in out-of-home advertising, it has operated or participated in media installations connected with São Paulo bus stops, bus lines, metro lines, terminals, airport facilities, and public-space kiosks, including Otima, Outernet, Mão Dupla, Modern Airport, Nextmídia, Orla TV, TVO, and TV Minuto. The group has additionally been associated with payleven, an online-payment business later merged with SumUp, and Lawson, a convenience-store franchise activity. Corporate leadership passed to Johnny Saad after the death of his father, João Jorge, and Johnny Saad has chaired the conglomerate since 1999. The group's portfolio illustrates a strategy of combining national broadcast brands with specialist channels, regional radio, digital distribution, advertising infrastructure, and ancillary commercial ventures. Its principal market is Brazil, although selected programming and radio operations have also reached Brazilian audiences outside the country.

History

Grupo Bandeirantes de Comunicação traces its history to 6 May 1937, when João Saad established Rádio Bandeirantes in Brazil. Radio provided the group's original institutional base and remained a major part of its identity as the organization expanded into other forms of communication. The group later developed a television presence through Band TV, a broadcast network with national coverage. Its television portfolio broadened to include Rede 21 and TV Terra Viva, as well as subscription and specialist channels devoted to news, sport, art and culture, agribusiness, gastronomy, international Brazilian audiences, fishing, and other programming categories. BandNews TV and BandSports extended the group into continuous news and sports television, while Arte 1 established a cultural and arts-oriented position. The group also became associated with channels and programming distributed through partnerships and lease arrangements, including Rede 21. Radio expansion produced multiple formats and brands. Rádio Bandeirantes developed as a news-talk service, BandNews FM as an all-news network, and Band FM as a popular-music network. Nativa FM was operated through a joint venture with Grupo Camargo de Comunicação. Alongside these networks, Bandeirantes maintained or participated in regional, youth, traffic, Brazilian popular music, and international-facing radio operations. Brasil Radio in Orlando extended selected Bandeirantes radio programming to Brazilian audiences in the United States through a partnership with Cafifa Media Group. The conglomerate subsequently diversified into print and digital media. Metro Brasil was created through a joint venture with Metro International, while Primeiramão served the classified-advertising market. Band.com.br functioned as a portal for the group's online properties. BandPlay added a streaming and live-broadcasting layer, allowing audiences to access content from Rede Bandeirantes and other group channels beyond traditional television distribution. Bandeirantes also created or participated in businesses serving media infrastructure and adjacent commercial markets. Band Content Distribution handled distribution activities, Band Music represented its record-company interests, and Enter operated in event promotion. TkT1 was associated with ticket sales. The group entered online payments through payleven, which later merged with SumUp, and was also linked with Lawson convenience-store franchising. Out-of-home media became another important area of diversification. Through companies and joint ventures including Otima, Outernet, Mão Dupla, Modern Airport, Nextmídia, Orla TV, TVO, and TV Minuto, the group participated in advertising operations connected with urban furniture, bus lines, public terminals, airport facilities, beach kiosks, and São Paulo Metro lines. After João Jorge Saad's death, his son Johnny Saad assumed the chairmanship in 1999. The group has since continued as a broad Brazilian communications organization combining national broadcast networks, radio brands, specialist channels, digital distribution, and advertising-related operations. The available reference material does not establish a single current corporate ownership structure, detailed financial profile, or complete chronology for each subsidiary and joint venture.

  • 1999

    Johnny Saad becomes chairman

    [1]

    Following the death of his father, João Jorge Saad, Johnny Saad assumes the chairmanship of the conglomerate.

  • 1937

    Rádio Bandeirantes is established

    [1]

    João Saad establishes Rádio Bandeirantes on 6 May, creating the first communications vehicle of the future Bandeirantes group.

Products and positioning

A diversified Brazilian communications group built around television and radio, with additional reach through digital platforms, specialist channels, print, content distribution, and out-of-home media.

  • Free-to-air television

    Band TV

    The group's principal free-to-air television network, with national coverage in Brazil. It serves as a central distribution outlet for Bandeirantes programming and is also represented on the group's BandPlay streaming platform.

  • Radio network · 1937

    Rádio Bandeirantes

    The original Bandeirantes communications operation and a news-talk radio network. Its creation in 1937 provided the foundation for the later media conglomerate.

  • Subscription television

    BandNews TV

    A rolling-news television channel within the group's subscription-channel portfolio, extending the Bandeirantes news offering beyond its broadcast and radio networks.

  • Radio network

    BandNews FM

    An all-news radio network designed for continuous news coverage and related informational programming across its Brazilian distribution footprint.

  • Radio network

    Band FM

    A popular-music radio network and one of the group's principal national radio brands.

  • Streaming platform

    BandPlay

    The group's streaming service, offering live broadcasts and other content from Rede Bandeirantes and additional channels in the Bandeirantes portfolio.

  • Subscription television

    BandSports

    A sports-focused subscription television channel in the group's specialist-channel portfolio.

  • Subscription television

    Arte 1

    A culture and arts channel associated with the Bandeirantes group, focused on cultural programming rather than general-interest broadcasting.

  • Free-to-air satellite television

    TV Terra Viva

    A free-to-air satellite channel focused on agribusiness content, reflecting the group's use of specialist programming to address defined audiences.

  • Digital media portal

    Band.com.br

    The group's web portal, organizing and hosting online destinations associated with its television, radio, news, and other media properties.

Brand decisions

  • 1999

    Leadership transition to Johnny SaadStrategy

    Background

    The chairmanship changed after the death of João Jorge Saad, during the group's continuing development as a diversified communications conglomerate.

    Action taken

    Johnny Saad assumed the chairmanship of Grupo Bandeirantes de Comunicação.

    Aftermath

    Johnny Saad has been identified as chairman since 1999. The available reference does not provide further information about the financial or operational consequences of the transition.

Sources1 sources

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