Grupo Flexicar

Grupo Flexicar, commonly known as Flexicar, is a Spanish privately held automotive retail group focused primarily on buying and selling used and nearly new vehicles. The business began in 2012, when its first dealership opened in Alcobendas in the Community of Madrid. Its initial activity was concentrated in the Madrid metropolitan area, but the group subsequently expanded through a wider Spanish dealership network and developed additional services and vehicle categories. From 2019 onward, Flexicar extended its presence beyond Madrid into regions including Catalonia, Andalusia, Castile and León, Aragon and the Valencian Community. The Basque Country was added to its network in 2020. This regional expansion helped transform Flexicar from a Madrid-area used-car retailer into a national automotive sales platform. Its business model combines vehicle acquisition, retail sales and related mobility services, with stock covering conventional used cars as well as nearly new vehicles. The group broadened its scope during the 2020s. Its activities came to include vehicle leasing and renting for private and business customers, motorcycles, lower-emission vehicles and recreational vehicles. In 2023, Flexicar opened its first dealership outside Spain in Porto, Portugal, reportedly following an investment of more than €5 million, and then continued developing a Portuguese network. The same period saw the launch of Flexibike, a business focused on used and nearly new motorcycles. In March 2024, Flexicar introduced Flexicar Green in Madrid. The division focused on used and nearly new vehicles carrying Spain's environmental classifications, including ECO and CERO categories administered within the country's vehicle-labeling framework. The initiative aligned the group with growing consumer and regulatory attention to emissions, urban access restrictions and lower-emission mobility. Flexicar also increased its public brand visibility through sports sponsorship. Beginning with the 2024–25 season, an agreement with Baloncesto Fuenlabrada resulted in the club's first team competing under the name Flexicar Fuenlabrada. In February 2025, the group presented a renewed brand identity, the slogan "Una vida, muchos cars" and a new digital-platform approach. Two-time Formula One World Champion Fernando Alonso was announced as a brand ambassador in connection with the rebrand. The group undertook a corporate reorganization in early 2025 following resolutions approved in December 2024. The restructuring brought several companies, including Financar Automoción, Finanflex 2019, Flexicar Capital and Flexicar Ibérica, under Flexicar Internacional SL. The changes were intended to consolidate important operating entities under the international holding structure. In April 2025, Flexicar expanded into the caravaning sector by acquiring a 25% interest in Grupo Autocaravanas Norte, a Spanish dealer of motorhomes, camper vans and caravans. The arrangement made recreational vehicles available through more than 50 Flexicar sales points in Spain. Also in 2025, Antonio García Olmos, previously associated with BBVA, became chief executive officer. Flexicar Internacional SL additionally created Fundación Flexicar, whose stated purpose was to support the welfare or health of children with serious illnesses. According to figures reported for 2025, the group generated more than €1.1 billion in revenue, sold over 60,000 vehicles and completed more than 128,000 purchase-and-sale operations. These figures are reported company or reference-source claims rather than independently verified financial statements. Flexicar operates in a competitive Spanish used-vehicle market that includes franchised dealers, independent retailers, online classified platforms and vehicle remarketing companies. Its positioning combines a broad physical dealership footprint with a multi-category automotive offering, international expansion into Portugal and adjacent businesses such as renting, motorcycles, low-emission vehicles and recreational vehicles.

Flexicar began operations in 2012 with the opening of its first dealership in Alcobendas, north of Madrid. The company initially concentrated on used-vehicle sales in the Madrid metropolitan area and gradually built a local dealership network. From 2019, it expanded into other Spanish regions, including Catalonia, Andalusia, Castile and León, Aragon and the Valencian Community. The Basque Country joined the network in 2020. During the 2020s, Flexicar moved beyond its original used-car focus. It developed vehicle leasing and rental activities for consumers and businesses, entered the used and nearly new motorcycle market through Flexibike, and created initiatives aimed at vehicles with lower-emission classifications. Its first international expansion took place in 2023, when it opened a dealership in Porto, Portugal, reportedly following an investment exceeding €5 million. The group subsequently expanded its Portuguese presence. In March 2024, Flexicar launched Flexicar Green in Madrid. The division focused on used and nearly new vehicles classified within Spain's ECO and CERO environmental categories. The company also pursued greater brand exposure through sport, reaching an agreement with Baloncesto Fuenlabrada under which the club's first team competed as Flexicar Fuenlabrada from the 2024–25 season. Corporate and brand changes accelerated in 2025. Following resolutions approved in December 2024, Financar Automoción SL, Finanflex 2019 SL, Flexicar Capital SL and Flexicar Ibérica SL were brought under Flexicar Internacional SL in a legal reorganization intended to consolidate the group. In February, Flexicar introduced a renewed identity, a revised digital presence and the slogan "Una vida, muchos cars". Fernando Alonso became a brand ambassador. Flexicar expanded into recreational vehicles in April 2025 by acquiring a 25% holding in Grupo Autocaravanas Norte. The transaction added motorhomes, camper vans and caravans to the group's commercial scope and made these products available through more than 50 Flexicar sales points in Spain. Antonio García Olmos, previously associated with BBVA, became chief executive during the same year. Flexicar Internacional SL also established Fundación Flexicar to support the welfare or health of children with serious illnesses. Reference material reports that Flexicar generated more than €1.1 billion in revenue in 2025, sold more than 60,000 vehicles and completed more than 128,000 purchase-and-sale operations. The group is described as operating in Spain and Portugal, with its principal headquarters in San Sebastián de los Reyes and a business model spanning vehicle retail, acquisition, rental, motorcycles, lower-emission vehicles and recreational vehicles.

• 2025

  Corporate consolidation and brand renewal

  [1]Flexicar (Spain)en.wikipedia.org

  Several companies are consolidated under Flexicar Internacional SL, followed by a refreshed brand identity and the appointment of Fernando Alonso as ambassador.

• 2025

  Entry into caravaning

  [1]Flexicar (Spain)en.wikipedia.org

  Flexicar acquires a 25% stake in Grupo Autocaravanas Norte and adds recreational vehicles to its offering.

• 2024

  Flexicar Green launches in Madrid

  [1]Flexicar (Spain)en.wikipedia.org

  A dedicated division is introduced for used and nearly new vehicles associated with ECO and CERO environmental classifications.

• 2023

  International expansion begins in Portugal

  [1]Flexicar (Spain)en.wikipedia.org

  The group opens its first dealership outside Spain in Porto and develops additional Portuguese operations.

• 2020

  Basque Country added to the network

  [1]Flexicar (Spain)en.wikipedia.org

  Flexicar expands its Spanish network into the Basque Country.

• 2019

  Expansion beyond the Madrid region

  [1]Flexicar (Spain)en.wikipedia.org

  The group starts extending its dealership presence into additional Spanish regions.

• 2012

  First dealership opens in Alcobendas

  [1]Flexicar (Spain)en.wikipedia.org

  Flexicar begins operations with a used-vehicle dealership in Alcobendas, in the Community of Madrid.

A large Spanish used-vehicle and mobility retailer combining dealership-based sales with vehicle acquisition, rental, motorcycles, lower-emission vehicles and recreational vehicles.

• Automotive retail · 2012

  Used cars

  Used passenger cars are Flexicar's core commercial category. The group buys and sells pre-owned vehicles through a broad dealership network in Spain and Portugal, serving customers seeking alternatives to new-car purchases.

• Automotive retail

  Nearly new vehicles

  Flexicar also markets nearly new vehicles, extending its stock beyond conventional used cars. These vehicles form part of the group's general retail proposition and are also included in specialized initiatives such as Flexicar Green.

• Motorcycle retail · 2023

  Flexibike

  Flexibike is the group's motorcycle business, focused on the sale of used and nearly new motorcycles. It represents Flexicar's diversification from passenger cars into another major vehicle category.

• Lower-emission vehicle retail · 2024

  Flexicar Green

  Flexicar Green is a Madrid-based division for used and nearly new vehicles associated with Spain's ECO and CERO environmental labels. Its proposition addresses demand shaped by emissions rules and urban access considerations.

• Mobility services

  Vehicle renting and leasing

  The group provides vehicle renting and leasing activities for private and business customers, broadening its role from transactional vehicle sales toward ongoing mobility services.

• Recreational vehicle retail · 2025

  Recreational vehicles

  Following its minority investment in Grupo Autocaravanas Norte, Flexicar added motorhomes, camper vans and caravans to its commercial scope. These products became available through more than 50 Flexicar sales points in Spain.

• 2025Una vida, muchos cars brand renewal

  Spain · Portugal

  Flexicar launched a refreshed visual identity and online-platform experience, accompanied by the slogan "Una vida, muchos cars" and the appointment of Fernando Alonso as brand ambassador.

  Outcome. The initiative repositioned the group as a broader mobility and vehicle brand during its international and category expansion.

  Source
• 2024Flexicar Fuenlabrada naming sponsorship

  Spain

  Flexicar entered sports sponsorship through an agreement with Baloncesto Fuenlabrada. From the 2024–25 season, the club's first team competed under the name Flexicar Fuenlabrada.

  Outcome. The sponsorship increased the brand's visibility through professional basketball and linked the group to a Madrid-region sports property.

  Source

• 2025

  Acquire a minority stake in Grupo Autocaravanas NorteM&A

  Background

  Flexicar continued expanding into adjacent vehicle categories and sought a presence in Spain's recreational-vehicle market.

  Action taken

  The group acquired 25% of Grupo Autocaravanas Norte, a dealer of motorhomes, camper vans and caravans.

  Aftermath

  Recreational vehicles became available through more than 50 Flexicar points of sale in Spain.

  Source

• 2025

  Consolidate operating companies under Flexicar InternacionalStrategy

  Background

  The group pursued a more centralized corporate structure as its activities and geographic reach expanded.

  Action taken

  Financar Automoción SL, Finanflex 2019 SL, Flexicar Capital SL and Flexicar Ibérica SL were brought under Flexicar Internacional SL following resolutions approved in December 2024.

  Aftermath

  The principal companies were consolidated under the international holding structure.

  Source

• 2024

  Launch Flexicar GreenProduct launch

  Background

  Environmental classifications and urban emissions policies increased the importance of lower-emission vehicles in the Spanish market.

  Action taken

  Flexicar created Flexicar Green in Madrid to market used and nearly new vehicles associated with the ECO and CERO labels.

  Aftermath

  The group added a vehicle proposition organized around Spain's environmental-labeling system.

  Source

• 2023

  Enter Portugal and diversify beyond passenger carsStrategy

  Background

  Flexicar sought growth outside its established Spanish used-car network while broadening its business scope.

  Action taken

  The group opened its first Portuguese dealership in Porto, developed vehicle renting and leasing, and entered motorcycles through Flexibike.

  Aftermath

  Flexicar established operations in Portugal and expanded its addressable market beyond used passenger cars.

  Reported initial investment in Porto. More than €5 million (2023)

  Source

1. 1Flexicar (Spain)en.wikipedia.org
2. 2Grupo Flexicar official websiteflexicar.es