Grupo GEPP
Corporate brand
UnclaimedA Mexican beverage bottling and distribution group formed in 2011 to consolidate PepsiCo-related beverage operations in Mexico.
Last updated August 31, 2026
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Overview
Grupo GEPP, commonly known as GEPP and formally identified as Grupo GEPP, S.A.P.I. de C.V., is a Mexican beverage bottling and distribution company headquartered in Mexico City. The group was formed in 2011 through the combination of the Mexican bottling organization GEUSA, the Mexican operations of PepsiCo’s Pepsi Bottling Group and Gatorade businesses, and the participation of Empresas Polar. The transaction was designed to consolidate PepsiCo-associated beverage production, sales and distribution in Mexico under a single operating group. GEPP’s business is centered on manufacturing, bottling, marketing and distributing carbonated soft drinks, packaged water, sports drinks, teas, juices and related beverages. Its portfolio includes Pepsi, Pepsi Black, 7 Up, Mirinda, Lipton, Gatorade, Squirt, Manzanita Sol, Santorini, Electropura, e-Pura, Be Light and other products. The company has also developed or distributed products through agreements with other Mexican food and beverage companies, including Jumex and Alpura. Its role is therefore broader than that of a single-brand bottler: GEPP operates a multi-brand beverage platform with production facilities, route-to-market capabilities and regional distribution infrastructure. The group’s principal historical predecessor was Grupo Embotelladoras Unidas, generally known as GEUSA. GEUSA emerged from the combination of Inmobiliaria Trieme and Industrias Asasp and was consolidated in 1989 as PepsiCo’s principal bottling company in Mexico. During the 1990s and 2000s, it expanded its territory and portfolio through agreements with PepsiCo, the introduction of Santorini packaged water, and the acquisition of smaller bottlers including Bret and GESSA. Its geographic reach expanded across western, central and southeastern Mexican states, and by 2008 the predecessor organization reportedly operated approximately 2,240 distribution routes. The 2011 combination created what became Mexico’s second-largest soft-drink bottler, behind Coca-Cola FEMSA and ahead of Arca Continental according to the referenced company description. GEPP’s competitive importance comes from its PepsiCo bottling relationship, national-scale distribution network and ability to manage multiple beverage categories. In addition to producing and distributing PepsiCo brands, it has used partnerships and licensing arrangements to broaden its offerings. Examples include Jumex Fresh, developed with Grupo Jumex; the distribution of Alpura dairy products; and collaboration involving Jarritos. GEPP has continued to modify its manufacturing and distribution model. It introduced returnable glass packaging in 2018, invested in equipment for flexible packaging and shrink-film production, and entered a partnership with Honeywell in 2022. The company also dealt with operating and security conditions in Mexico, including the announced closure of its Ciudad Altamirano, Guerrero, operations in 2018 amid a reported increase in homicides. Its current business remains focused on beverage production and distribution in Mexico, although detailed information about its current ownership structure, executives, financial performance and corporate website is not established in the supplied reference material.
History
The roots of GEPP lie in the Mexican bottling company Grupo Embotelladoras Unidas, or GEUSA. GEUSA was created from the combination of Inmobiliaria Trieme and Industrias Asasp and was consolidated in 1989 as PepsiCo’s principal bottling company in Mexico. Its predecessor organizations provided the corporate and operating base for the later national bottling platform. During the 1990s, GEUSA expanded its relationship with PepsiCo. A 1992 agreement covered bottling operations in Jalisco, Michoacán, Guanajuato, Colima and Nayarit. The organization also broadened its portfolio beyond carbonated soft drinks, introducing the Santorini packaged-water brand in 1998. In 2003, GEUSA acquired two smaller bottlers, Bret and GESSA. These transactions increased its participation in the Pepsi system in Mexico and helped expand its production and distribution footprint. Between 2005 and 2006, GEUSA incorporated operations in Puebla, Tlaxcala, Veracruz, Tabasco, Oaxaca and Chiapas. The expansion substantially increased its reported share within the Pepsi bottling system. By 2008, the organization operated about 2,240 routes across Mexico, illustrating the importance of route density and regional distribution to its business model. In 2011, Organización GEUSA, later renamed Cultiba, reached an agreement with Empresas Polar and PepsiCo-related Mexican operations to combine GEUSA, Pepsi Bottling Group México and Gatorade México. The resulting company was named Grupo GEPP, an abbreviation associated with Grupo Embotelladoras PepsiCo. The merger consolidated manufacturing, bottling and distribution for a broad group of beverage brands and established GEPP as Mexico’s second-largest soft-drink bottler according to the referenced account. After formation, GEPP expanded through product agreements and operational initiatives. In 2012 it reached an agreement with Grupo Jumex for Jumex Fresh. Its stated portfolio included Pepsi, Gatorade, 7 Up, Lipton, Mirinda, Squirt, Santorini, Electropura, e-Pura and Be Light, among other products. The company later worked with or distributed products associated with Jarritos, Jumex and Alpura. Ownership and corporate participation changed during the following years. In April 2017, Polmex Holdings acquired an 11% interest from a Cultiba subsidiary, Controladora de Negocios Geusa, bringing Polmex’s reported stake to 40%. GEPP also made packaging and manufacturing changes. Returnable glass bottles were launched in 2018. In December of that year, the company agreed to acquire plastics-manufacturing machinery from AMUT for the production of flexible packaging and shrink film used to bundle beverages. The reference describes equipment with a 2,400-millimetre net width and a capacity of 800 kilograms per hour at a 50-micrometre film thickness. The company’s operations have also been affected by local security conditions. In June 2018, GEPP announced the closure of its plant and operations in Ciudad Altamirano, Guerrero, in the context of a reported 19% rise in homicides there. In the adjacent distribution space, GEPP confirmed a 2020 arrangement with Alpura to distribute the dairy company’s products. In April 2022, it announced a partnership with Honeywell. The supplied material does not establish the partnership’s detailed scope, current ownership structure, executive leadership or recent financial results.
- 2022
Honeywell partnership announced
[1]GEPP announced a partnership with Honeywell; the available reference does not detail the program’s scope.
- 2020
Alpura distribution agreement confirmed
[1]GEPP confirmed an arrangement to distribute Alpura milk and related products.
- 2018
Returnable glass packaging launched
[1]GEPP introduced a returnable glass bottle format.
- 2018
Ciudad Altamirano plant closure announced
[1]GEPP announced the closure of its Ciudad Altamirano, Guerrero, operations amid worsening local security conditions.
- 2018
AMUT packaging-equipment agreement
[1]GEPP agreed to acquire machinery for flexible packaging and shrink-film production from AMUT.
- 2017
Polmex Holdings increases its reported stake
[1]Polmex Holdings acquired an 11% interest from a Cultiba subsidiary, bringing its reported stake to 40%.
- 2012
Jumex Fresh agreement
[1]GEPP reached an agreement with Grupo Jumex to produce and sell Jumex Fresh.
- 2011
Formation of Grupo GEPP
[1]GEUSA, Pepsi Bottling Group México and Gatorade México were combined with the participation of Organización GEUSA and Empresas Polar.
- 2003
Acquisition of Bret and GESSA
[1]GEUSA acquired the smaller bottlers Bret and GESSA, expanding its role in Mexico’s Pepsi bottling system.
- 1998
Santorini water brand introduced
[1]GEUSA introduced the Santorini packaged-water brand.
Products and positioning
A national Mexican bottling and route-to-market platform for PepsiCo and partner beverage brands, spanning carbonated drinks, water, sports beverages, tea, juices and selected adjacent categories.
Carbonated soft drink
Pepsi
Pepsi is GEPP’s principal cola bottling and distribution brand in Mexico and a central element of the company’s relationship with PepsiCo. GEPP manufactures, bottles and distributes the brand through its Mexican production and route-to-market network.
Sports drink
Gatorade
Gatorade is the group’s sports-hydration offering. Its inclusion in the 2011 consolidation of Gatorade México helped place sports beverages alongside GEPP’s carbonated soft drinks and packaged-water categories.
Packaged water
e-Pura
e-Pura is one of GEPP’s packaged-water brands. It represents the company’s expansion beyond cola and other carbonated beverages into bottled drinking water.
Packaged water · 1998
Santorini
Santorini is a packaged-water brand introduced by GEUSA in 1998, before the formation of GEPP. It became part of the broader water portfolio carried into the GEPP operating platform.
Carbonated soft drink
7 Up
7 Up is a lemon-lime carbonated soft drink distributed within GEPP’s Mexican portfolio. It complements the company’s cola, fruit-flavored and other carbonated beverage offerings.
Fruit-flavored carbonated soft drink
Mirinda
Mirinda is a fruit-flavored carbonated soft-drink brand included among the beverages produced and distributed by GEPP in Mexico.
Iced tea
Lipton
Lipton extends GEPP’s portfolio into ready-to-drink tea. The brand is listed among the products handled through GEPP’s Mexican beverage manufacturing and distribution platform.
Citrus carbonated soft drink
Squirt
Squirt is a citrus-oriented carbonated beverage distributed through GEPP’s Mexican portfolio, adding a distinctive flavored-soft-drink proposition alongside Pepsi, 7 Up and Mirinda.
Fruit beverage · 2012
Jumex Fresh
Jumex Fresh was developed through a 2012 agreement between GEPP and Grupo Jumex. The arrangement allowed the product to be produced and sold through GEPP-associated operations under terms involving the Jumex brand owner.
Dairy product
Alpura Clásica
Alpura Clásica is included in the products distributed by GEPP under its agreement with Mexican dairy company Alpura. This relationship broadened GEPP’s route-to-market activity beyond beverages.
Brand decisions
2022
Honeywell partnershipStrategyBackground
GEPP announced a partnership with Honeywell as part of its later operational development.
Action taken
The companies entered a partnership, although the supplied reference does not specify its technical or commercial scope.
Aftermath
No measurable outcome is established in the available material.
2020
Expansion into Alpura distributionStrategyBackground
GEPP and Alpura discussed a distribution arrangement in 2019 as a way to use GEPP’s Mexican route-to-market capabilities for dairy products.
Action taken
The agreement was confirmed in February 2020 for distribution of Alpura milk and related products.
Aftermath
The available reference does not provide sales, geographic coverage or financial results for the arrangement.
2018
Investment in flexible packaging productionStrategyBackground
GEPP required packaging capabilities for grouped beverage products across its multi-brand portfolio.
Action taken
The company agreed to acquire plastics-manufacturing machinery from AMUT for shrink-film production.
Aftermath
The available reference identifies the planned equipment specifications but does not report subsequent production volumes or financial outcomes.
2018
Closure of Ciudad Altamirano operationsOtherBackground
The company cited a significant increase in homicides in Ciudad Altamirano, Guerrero, as the operating context.
Action taken
GEPP announced the closure of its plant and operations in the city.
Aftermath
The supplied material does not specify the number of affected employees, the redistribution of production or the later status of the site.
2011
Consolidation of Mexican bottling operationsM&ABackground
Separate GEUSA, Pepsi Bottling Group México and Gatorade México operations were operating within Mexico’s Pepsi beverage system.
Action taken
The organizations and their participating partners combined to form Grupo GEPP.
Aftermath
The transaction created a national-scale bottler that became Mexico’s second-largest soft-drink bottling group according to the referenced account.
Sources1 sources
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