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GSD&M is an Austin-based advertising agency founded in 1971 that builds 'First & Only' brands.

Last updated September 15, 2026

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Overview

GSD&M is an advertising agency that describes its mission as building 'First & Only' brands. According to its About page, it was founded in 1971 by a group of University of Texas graduates who chose Austin over Madison Avenue. The agency's leadership includes CEO Lee Newman, Chief Client Officer Nancy Ryan, Chief Creative Officer Jay Russell, Chief Financial Officer Kcenia Leo-Gaona, and Chairman Duff Stewart. Its capabilities span creative, integrated campaigns, interactive, social, multicultural, design, experiential, and strategy. Client work highlighted on its site includes Ram, Southwest Airlines, and the U.S. Space Force.

History

GSD&M was founded in 1971 by a group of University of Texas graduates who chose Austin over Madison Avenue because they wanted to do things differently. The founders were Steve Gurasich, Tim McClure, Judy Trabulsi, and Roy Spence. Over time, the agency states it has helped elect a president, won the Super Bowl, created pop culture, and championed causes that matter. Today, it says the same spirit drives it to deliver 'First & Only' ideas for 'First & Only' brands.

Products and positioning

Builds 'First & Only' brands

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