Guangyuyuan
Corporate brand
UnclaimedGuangyuyuan is a long-established Chinese traditional medicine brand founded in 1541 and listed on the Shanghai Stock Exchange.
Last updated August 31, 2026
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Overview
Guangyuyuan is a traditional Chinese medicine brand with a recorded origin in 1541. It is regarded as one of the oldest continuously existing traditional Chinese medicine brands in China. The brand developed through a succession of historical names, including Guangshenghao Pharmacy, Guangshengju, Guangshengwei, Guangshengyuan, Shanxi Traditional Chinese Medicine Factory, and Shanxi Guangyuyuan, before becoming associated with the listed company Guangyuyuan Chinese Herbal Medicine Co., Ltd. The brand's identity is built around traditional Chinese medicine manufacturing, long-established formulations, historical continuity, and the use of traditional ingredient-selection and preparation standards. Its portfolio covers multiple dosage forms, including soft and hard capsules, pills, granules, powders, syrups, creams, and medicinal or health wines. Among the best-known products associated with the brand are Dingkun Dan, GuilingJi, Angong Niuhuang Wan, Niuhuang Qingxin Wan, Liuwei Dihuang Wan, and Wuji Baifeng Wan. The portfolio includes more than one hundred traditional Chinese medicines, although the availability and regulatory classification of individual products may vary by market and formulation. Guangyuyuan's modern corporate development included its acquisition in 2003 by Xi'an Dongsheng Group, a pharmaceutical conglomerate. According to the available reference material, the transaction supported further expansion of the brand's traditional Chinese medicine research and development capabilities. In 2006, Guangyuyuan was recognized by China's Ministry of Commerce as a China Time-honored Brand. It was reportedly the only pharmaceutical company from Shanxi Province included among the 430 brands selected in that review. The brand's headquarters are in Beijing's historic Qianmen area, near Tiananmen Square, while its corporate identity is connected to the listed Guangyuyuan Chinese Herbal Medicine Co., Ltd. The company trades on the Shanghai Stock Exchange under stock code 600771. Guangyuyuan therefore combines the heritage positioning of a traditional medicine brand with the structure of a publicly listed Chinese pharmaceutical enterprise. Its current public profile is centered on traditional Chinese medicine products, heritage-based credibility, research and development, and continued commercialization in China.
History
Guangyuyuan traces its origin to 1541 and is described as one of the oldest traditional Chinese medicine brands still in existence. Its historical development took place through a number of names and organizational forms. Earlier names associated with the brand include Guangshenghao Pharmacy, Guangshengju, Guangshengwei, Guangshengyuan, Shanxi Traditional Chinese Medicine Factory, and Shanxi Guangyuyuan. These successive identities reflect the brand's long institutional history and its connection with the development of traditional Chinese medicine manufacturing in Shanxi and China more broadly. The brand's historical value is not limited to its age. Guangyuyuan's reputation is also linked to the continued use of traditional standards for selecting medicinal materials and preparing medicines. Its product heritage includes a number of established Chinese medicines that have been marketed for many generations. The brand's best-known traditional formulations include Dingkun Dan, GuilingJi, Angong Niuhuang Wan, Niuhuang Qingxin Wan, Liuwei Dihuang Wan, and Wuji Baifeng Wan. Over time, its broader portfolio expanded across a variety of dosage forms, including capsules, pills, granules, powders, syrups, creams, and medicinal or health wines. A major modern turning point came in 2003, when Xi'an Dongsheng Group, described in the reference material as a pharmaceutical conglomerate, acquired Guangyuyuan. The acquisition connected the historic brand with a larger pharmaceutical organization and supported additional research and development in traditional Chinese medicine. This transition helped place Guangyuyuan within a contemporary corporate and pharmaceutical framework while retaining its heritage-oriented identity. In 2006, Guangyuyuan received recognition from China's Ministry of Commerce as a China Time-honored Brand. The designation followed a national review in which enterprises were required to demonstrate historical continuity, cultural significance, and supporting historical records. Guangyuyuan was included among 430 selected brands and was identified as the only pharmaceutical company from Shanxi Province to receive the designation in that review. The modern corporate name associated with the brand is Guangyuyuan Chinese Herbal Medicine Co., Ltd., which is listed on the Shanghai Stock Exchange under stock code 600771. The company's headquarters are located in the Qianmen area of Beijing, a historic district near Tiananmen Square. This Beijing base gives the brand a visible connection to China's commercial and cultural heritage, while its business remains focused on the production and marketing of traditional Chinese medicines. Today, Guangyuyuan's public identity rests on the combination of historical continuity, traditional formulations, product-format breadth, and modern pharmaceutical organization. The available reference material does not provide enough information to establish the brand's detailed current revenue mix, export footprint, leadership roster, manufacturing network, or recent strategic initiatives. Those aspects therefore require further verification rather than being inferred from the brand's historical profile.
- 2006
China Time-honored Brand recognition
[1]China's Ministry of Commerce recognized Guangyuyuan as a China Time-honored Brand after reviewing historical evidence and cultural significance.
- 2003
Acquisition by Xi'an Dongsheng Group
[1]Xi'an Dongsheng Group acquired Guangyuyuan, supporting the brand's integration into a larger pharmaceutical organization and enabling further traditional Chinese medicine research and development.
- 1541
Traditional origin of Guangyuyuan
[1]Guangyuyuan traces its recorded origin to 1541, establishing the historical foundation for its identity as a long-standing traditional Chinese medicine brand.
Shanghai Stock Exchange listing
[1]Guangyuyuan Chinese Herbal Medicine Co., Ltd. is listed on the Shanghai Stock Exchange under stock code 600771. The available reference material does not specify the listing year.
Products and positioning
A heritage-led traditional Chinese medicine brand combining centuries-old formulations and preparation standards with modern pharmaceutical research, manufacturing, and public-company operations.
Traditional Chinese patent medicine
Dingkun Dan
Dingkun Dan is one of the established traditional Chinese medicines associated with Guangyuyuan. It represents the brand's heritage-based product strategy, in which long-standing formulations are produced and marketed within a modern pharmaceutical business.
Traditional Chinese patent medicine
GuilingJi
GuilingJi is a long-established Guangyuyuan-associated medicine and one of the brand's most recognizable traditional offerings. It illustrates the company's emphasis on preserving historical formulations while distributing them through contemporary pharmaceutical channels.
Traditional Chinese patent medicine
Angong Niuhuang Wan
Angong Niuhuang Wan is among the traditional Chinese medicines identified with Guangyuyuan's product heritage. The formulation belongs to the brand's portfolio of established pill-based products and contributes to its positioning around classical Chinese medicine knowledge.
Traditional Chinese patent medicine
Niuhuang Qingxin Wan
Niuhuang Qingxin Wan is a traditional medicine included among Guangyuyuan's notable products. It reflects the brand's use of classical formulations and its broader portfolio of Chinese patent medicines.
Traditional Chinese patent medicine
Liuwei Dihuang Wan
Liuwei Dihuang Wan is one of the established traditional formulations associated with Guangyuyuan. It forms part of the brand's broader range of classical Chinese medicines sold in pill and related dosage formats.
Traditional Chinese patent medicine
Wuji Baifeng Wan
Wuji Baifeng Wan is another historically recognized Guangyuyuan offering. Its inclusion in the portfolio demonstrates the brand's reliance on established traditional Chinese medicine products alongside other dosage forms and newer commercial packaging.
Traditional Chinese medicine product formats
Capsules, pills, granules, powders, syrups, creams, and health wines
Guangyuyuan's wider product range spans soft and hard capsules, pills, granules, powders, syrups, creams, and medicinal or health wines. This format diversity allows the brand to present its traditional medicine portfolio in multiple administration and consumer-use formats.
Brand decisions
2006
Heritage positioning reinforced through official recognitionStrategyBackground
China's Ministry of Commerce conducted a national review of brands with significant historical continuity and cultural importance.
Action taken
Guangyuyuan submitted historical evidence and was designated a China Time-honored Brand.
Aftermath
The designation formally reinforced Guangyuyuan's heritage-based positioning. The available material does not quantify any commercial impact.
2003
Corporate acquisition by Xi'an Dongsheng GroupM&ABackground
Guangyuyuan was a long-established traditional Chinese medicine brand undergoing modernization within the pharmaceutical sector.
Action taken
Xi'an Dongsheng Group acquired Guangyuyuan and provided a larger pharmaceutical corporate platform for the brand.
Aftermath
The acquisition was associated with further expansion of traditional Chinese medicine research and development. Detailed transaction terms and subsequent financial effects are not provided in the available source.
Recent events
Reported
Guangyuyuan elects new chairman[2]
At a board meeting, Guangyuyuan elected Ju Zhen as chairman and Li Xiaojun as vice chairman.
Reported
Guangyuyuan chairman resigns[2]
Guangyuyuan said chairman Zhang Bin resigned from the chairmanship due to a work change and would remain a director and president.
Reported
Guangyuyuan’s donated medicine reaches Wuhan[3]
Guangyuyuan’s donated Angong Niuhuang Pills were delivered to Wuhan’s frontline epidemic-response medical facilities on January 28, after the company arranged direct transport from its Shanxi factory because of logistics delays.
Sources3 sources
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