Guangzhou Soaiy Digital Technology Co., Ltd.

Guangzhou Soaiy Digital Technology Co., Ltd. (SOAIY / 索爱) is a Chinese consumer electronics company and the core operating entity of the broader Soaiy Group. According to its official website, the group traces its origins to 1996, when Guangzhou Tianwangxing Electronics Factory was founded — the predecessor of today's Soaiy Group. Over more than two decades it evolved from a traditional offline terminal-sales model into an internet e-commerce-driven business, and now describes itself as a high-tech enterprise group focused on multimedia products: Bluetooth earphones, LCD TVs, smart speakers, Bluetooth speakers, K-song entertainment devices, mobile phones and megaphones. Its business spans product customization, design and R&D, manufacturing, sales and after-sales service. The SOAIY brand covers a broad catalogue of audio and 3C accessories. Product families shown on the official site include earphones (耳机类), speakers (音响类), microphones (麦克风), K-song speakers (K歌音箱), megaphones (扩音器) and 3C accessories (3C配件类). Representative models include the SH18 Bluetooth speaker, SK68 microphone-speaker combo, SH08 wireless home KTV microphone speaker, SK9 wireless Bluetooth K-song microphone, TR6 wireless Bluetooth earphones, MC50 handheld microphone, S900 handheld megaphone, S31 strap Bluetooth speaker and S350 UHF wireless megaphone. The company also markets app-connected devices such as the SL6, SL3, SR10 and KY03, with downloadable electronic manuals and app linkage. SOAIY has pursued an "entertainment marketing" strategy, signing a series of celebrity brand ambassadors over the years — including He Jie, Wang Han, Chae Yeon, Jin Zhiwen, Lui Leung-wai (吕良伟), Wen Zhaolun (温兆伦), Jordan Chan and Cherrie Ying, Yisa Yu (郁可唯), and most recently Zhang Bichen (张碧晨), announced in November 2024. The group states it has received honors including "China's Top 10 Influential Digital Brands," a China small-home-appliance Top 100 award, and industrial design awards including the Red Dot Design Award and iF Design Award for products such as the F1, F2 and T3 Bluetooth earphones. The company is headquartered at the Soaiy Industrial Park in Huadu District, Guangzhou, and reports more than 1,000 employees and annual sales exceeding RMB 1 billion. It sells through major Chinese e-commerce platforms — Tmall, JD.com, Pinduoduo, Douyin — as well as international channels including Alibaba.com, AliExpress and 1688. SOAIY operates numerous authorized flagship stores online and has expanded into livestream commerce, including a headquarters livestream base and a factory-production livestream model. It remains a private, non-listed enterprise.

The history of SOAIY (索爱) begins in 1996 with the founding of Guangzhou Tianwangxing Electronics Factory, described on the company's official website as the predecessor of Soaiy Group. In 1998 the business moved into the Tianwangxing factory area of the Xinhuali Feng Industrial Zone. A key corporate step came with the establishment of Guangzhou Soaiy Digital Technology Co., Ltd. (广州市索爱数码科技有限公司), the entity that now anchors the group's operations. In the early 2000s the brand signed Hong Kong actor Wen Zhaolun (温兆伦) as its image spokesperson, and in 2005 it signed singer He Jie (何洁) as brand ambassador. In 2008 SOAIY was recognized for donations supporting the Sichuan earthquake relief efforts. During the 2010s the group expanded its corporate structure and product range. It established Shenzhen Soaiy Wireless Internet Technology Co., Ltd. (深圳市索爱无线互联科技有限公司) and created the Soaiy Industrial Park, which the company describes as marking a new stage of development. In 2014 it signed Hong Kong actor Lui Leung-wai (吕良伟) as brand ambassador. The group also set up a series of Shenzhen-based subsidiaries, including Shenzhen Soaiy Intelligent Technology Co., Ltd., Shenzhen Soaiy and His Partners Technology Co., Ltd., Shenzhen Soaiy Innovation Technology Co., Ltd., Shenzhen Soaiy Interactive Technology Co., Ltd., and Shenzhen Soaiy Zhihui Digital Technology Co., Ltd. In 2018 SOAIY was listed among JD.com's 'Good Stores' Top 100, ranking 12th in home appliances and digital products and 2nd in mobile phones. That same year its F1/T1 Bluetooth earphones won the German iF Design Award and Red Dot Design Award. In 2019 the F2/T3 Bluetooth earphones again won the Red Dot Design Award, and the company signed Mandopop singer Yisa Yu (郁可唯) as a new brand ambassador. In the 2020s SOAIY continued to broaden its marketing and sales channels. It signed actors Jordan Chan (陈小春) and Cherrie Ying (应采儿) as brand ambassadors, sponsored a high-speed rail train, and lit up Guangzhou Tower as part of a Douyin (TikTok China) push. The group established a headquarters livestream base and pioneered a factory-production livestream model. It also founded Soaiy Zhongchuang Space (索爱众创空间) and additional subsidiaries such as Shenzhen Soaiy Zhiyuan Technology Co., Ltd. and Shenzhen Soaiy Sanxi Digital Co., Ltd. In November 2024 SOAIY announced the signing of singer Zhang Bichen (张碧晨) as its newest brand ambassador, continuing its 'entertainment marketing' strategy. Throughout this period the company maintained an e-commerce-first distribution model across Tmall, JD.com, Pinduoduo and Douyin, alongside international channels such as Alibaba.com, AliExpress and 1688.

• 2024

  Announced signing of singer Zhang Bichen as new brand ambassador.

• 2019

  F2/T3 Bluetooth earphones won Red Dot Design Award; signed Yisa Yu as brand ambassador.

• 2018

  F1/T1 Bluetooth earphones won iF Design Award and Red Dot Design Award; ranked in JD.com 'Good Stores' Top 100.

• 2014

  Signed Hong Kong actor Lui Leung-wai as brand ambassador.

• 2008

  Awarded advanced unit for donations supporting Sichuan earthquake relief.

• 2005

  Signed singer He Jie as brand ambassador.

• 2001

  Guangzhou Soaiy Digital Technology Co., Ltd. established.

• 1998

  Moved into Tianwangxing factory area of Xinhuali Feng Industrial Zone.

• 1996

  Guangzhou Tianwangxing Electronics Factory founded, predecessor of Soaiy Group.

Affordable, entertainment-oriented consumer audio and multimedia brand sold primarily through e-commerce, with a focus on K-song, home audio and 3C accessories.

• SOAIY SH18 Bluetooth speaker

  Bluetooth speaker listed among hot-sale recommendations.

• SOAIY SK68 microphone-speaker combo

  Integrated microphone and speaker for K-song.

• SOAIY SH08 wireless home KTV microphone speaker

  Wireless microphone speaker for home KTV.

• SOAIY SK9 wireless Bluetooth K-song microphone

  Wireless Bluetooth microphone for mobile K-song and family KTV.

• SOAIY TR6 wireless Bluetooth earphones

  Wireless Bluetooth earphones.

• SOAIY MC50 handheld microphone

  Handheld microphone.

• SOAIY S900 handheld megaphone

  Handheld megaphone.

• SOAIY S31 strap Bluetooth speaker

  Bluetooth speaker with strap.

• SOAIY S350 UHF wireless megaphone

  UHF wireless megaphone.

• SOAIY SK11 K-song speaker

  K-song speaker with transparent aviation-cabin design and DSP chip.

• SOAIY SG20 livestream audio device

  Livestream audio device with 32-bit CPU, DSP and Bluetooth 5.3.

• SOAIY SK10 wireless Bluetooth K-song speaker set

  K-song speaker set with large magnetic speakers delivering 120dB+ sound.

1. 1索爱集团官方网站-蓝牙音箱|蓝牙耳机|扩音器|录音笔等多媒体领域企业soaiy.com
2. 2关于SOAIY索爱_集团简介-索爱集团官方网站soaiy.com
3. 3服务支持-索爱集团官方网站soaiy.com
4. 4产品资讯-索爱集团官方网站soaiy.com
5. 5Guangzhou Soaiy Digital Technology Co.,Ltd. - Wikidatawikidata.org