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Product brand

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Guideline is a Norwegian fly-fishing brand established in 1993, designing and developing fly-fishing equipment.

Last updated September 2, 2026

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Overview

Guideline is originally a Norwegian fly-fishing brand. The official establishment took place in 1993. They design and develop their own fly-fishing equipment. In 2001 they established a Swedish office and expanded internationally. They serve over 400 dealers across 35 countries (as stated on the About Us page) or 45 countries (as stated on the Dealers page). Their product range includes fly rods, fly reels, and fly lines.

History

Guideline is originally a Norwegian fly-fishing brand. They have been designing and developing their own fly-fishing equipment since 1991. The official establishment of the brand took place in 1993. In 2001 they established a Swedish office and expanded internationally.

Products and positioning

Product categories. Fly rods · Fly reels · Fly lines

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