Guigal
Corporate brand
UnclaimedFrench winery and négociant best known for its Côte-Rôtie wines and Rhône Valley vineyard holdings.
Last updated August 31, 2026
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Overview
Guigal, formally Établissements Guigal, is a French winery and négociant based in Ampuis in the northern Rhône Valley. Founded in 1946 by Étienne Guigal after a long career at the Vidal Fleury winery, the business developed from a local Rhône producer into one of the region's most internationally recognized names. It is particularly associated with Côte-Rôtie, an appellation whose wines became substantially more visible and prestigious in global markets during the late twentieth century. The house makes red, white, and rosé wines across northern and southern Rhône appellations. Its range includes wines sold under appellation labels as well as higher-end bottlings based exclusively on Guigal's own vineyard holdings. The producer's most celebrated wines are the Côte-Rôtie single-vineyard cuvées La Mouline, La Landonne, and La Turque, often collectively called the “La La” wines. These bottlings express different sites and blending approaches: La Landonne is generally a powerful Syrah-led wine, La Mouline is known for a more floral profile and includes Viognier, and La Turque is commonly described as stylistically intermediate between the two. The portfolio also includes Château d'Ampuis, a Côte-Rôtie blend named for the historic property that serves as the company's headquarters, together with prestigious Condrieu, Hermitage, Saint-Joseph, and other Rhône wines. Marcel Guigal, Étienne's son, took responsibility for managing the company in 1961. Under Marcel's leadership, Guigal invested in long élevage, site-specific bottling, vineyard acquisition, and the restoration of historic properties. International attention increased sharply in the early and mid-1980s, when Robert M. Parker Jr. and other critics praised the company's top Côte-Rôtie wines. The resulting critical recognition helped position Côte-Rôtie closer to Hermitage in the hierarchy perceived by international collectors and contributed to higher prices for the appellation's leading wines. Guigal expanded beyond its original base through acquisitions. It purchased Vidal Fleury in 1984 but continued to operate that winery separately. In 2000, it acquired the Jean-Louis Grippat estate in Saint-Joseph and Domaine de Vallouit, adding holdings in Côte-Rôtie, Hermitage, Saint-Joseph, and Crozes-Hermitage. Domaine de Bonserine followed in 2006. These transactions broadened the company's geographic reach while retaining a strong emphasis on Rhône varieties and appellation identity. The business has remained closely associated with the Guigal family. Marcel's son Philippe has been active in winemaking, continuing the family's role in the technical direction of the estate. Guigal's vineyard holdings total slightly more than 45 hectares, with approximately half located in Côte-Rôtie. The company also operates as a négociant, allowing it to produce wines from a wider set of Rhône appellations than its owned vineyards alone would support. Its combination of estate wines, négociant production, historic acquisitions, and internationally distributed prestige cuvées makes it both a winery and a broader Rhône wine house.
History
Guigal was established in 1946 in Ampuis by Étienne Guigal, who had previously spent 15 years working for Vidal Fleury. The company's location placed it at the center of the northern Rhône, particularly close to the steep vineyards of Côte-Rôtie. From the beginning, the business combined winemaking with négociant activity, giving it access to wines from multiple appellations while maintaining a strong regional identity. Étienne's son Marcel Guigal assumed management of the company in 1961. His tenure brought a more ambitious focus on vineyard expression, maturation, and the creation of prestige wines from individual sites. Guigal's Côte-Rôtie program became the foundation of its reputation. La Mouline, first produced from the 1966 vintage, was followed by La Landonne from 1978 and La Turque from 1985. These wines were made from specific vineyard parcels and became known collectively as the “La La” wines. Their distinct profiles helped demonstrate the diversity within Côte-Rôtie and gave the appellation a set of internationally recognizable reference wines. A decisive period came in the early and mid-1980s, when Robert M. Parker Jr. and other critics gave strong reviews to Guigal's top Côte-Rôtie bottlings. The attention helped raise the visibility of both the producer and the appellation. Côte-Rôtie increasingly came to be viewed by collectors as a peer of Hermitage, rather than a secondary Rhône region, and the prices of leading wines rose accordingly. Guigal's reputation was also reinforced by a production philosophy centered on careful selection, long maturation, and differentiated treatment of vineyard sites. The house expanded its asset base through acquisitions. In 1984 it bought Vidal Fleury, while preserving Vidal Fleury as a separate operating business. In 2000 it acquired the Jean-Louis Grippat estate in Saint-Joseph and Domaine de Vallouit. These additions brought vineyards and wines in several northern Rhône appellations, including Côte-Rôtie, Hermitage, Saint-Joseph, and Crozes-Hermitage. In 2006, Guigal purchased Domaine de Bonserine. The acquisitions allowed the company to build a broader Rhône portfolio without abandoning its central association with Ampuis and Côte-Rôtie. Guigal also established a headquarters at Château d'Ampuis, an historic property in Ampuis purchased in 1995 and subsequently restored. The château gives its name to one of the company's principal Côte-Rôtie wines, a blend sourced from six vineyards across the Côte Brune and Côte Blonde. Alongside this wine, Guigal developed high-end offerings in Condrieu, Hermitage, and Saint-Joseph, including La Doriane, Ex Voto, and Vignes de l'Hospice. In the twenty-first century, the company remained family-associated, with Marcel Guigal continuing to lead the business and his son Philippe participating as a winemaker. Guigal's holdings grew to slightly more than 45 hectares, about half in Côte-Rôtie, while its négociant operations extended production beyond owned vineyards. The house's continuing importance rests on its combination of local historical roots, international distribution, a broad Rhône portfolio, and the global reputation of its single-vineyard Côte-Rôtie wines.
- 2007
2003 La La release reaches record reported pricing
[1]The 2003 vintage of Guigal's three La La wines is reported as the most expensive Rhône wine release at the time.
- 2006
Domaine de Bonserine acquisition
[1]Guigal expands its Rhône portfolio through the purchase of Domaine de Bonserine.
- 2006
Marcel Guigal receives Decanter recognition
[1]Decanter names Marcel Guigal its Man of the Year for his contribution to the Rhône wine region.
- 2000
Jean-Louis Grippat and Domaine de Vallouit acquisitions
[1]The transactions add holdings and production capabilities in several northern Rhône appellations.
- 1995
Château d'Ampuis becomes Guigal headquarters
[1]Guigal purchases and restores the historic Château d'Ampuis, which becomes the company's headquarters and namesake for a major Côte-Rôtie cuvée.
- 1985
First La Turque vintage
[1]The first vintage of La Turque completes the trio of Guigal's best-known La La wines.
- 1984
Vidal Fleury acquisition
[1]Guigal acquires Vidal Fleury but keeps it operating as a separate business.
- 1978
First La Landonne vintage
[1]Guigal produces the first vintage of La Landonne, a Syrah-based single-vineyard Côte-Rôtie.
- 1966
First La Mouline vintage
[1]The first vintage of the vineyard-designated La Mouline Côte-Rôtie is produced.
- 1961
Marcel Guigal takes over management
[1]Étienne Guigal's son Marcel begins managing the company and later drives its international expansion and prestige-wine strategy.
Products and positioning
A quality-focused Rhône Valley wine house combining estate-grown prestige cuvées, négociant production, long-established appellation expertise, and a strong association with the international revival of Côte-Rôtie.
Côte-Rôtie red wine · 1966
La Mouline
A vineyard-designated Côte-Rôtie made from a parcel in the Côte Blonde. It is generally based on Syrah with a proportion of Viognier and is commonly associated with a floral, supple style. The wine is one of Guigal's three internationally renowned La La bottlings and was first produced from the 1966 vintage.
Côte-Rôtie red wine · 1978
La Landonne
A vineyard-designated Côte-Rôtie from La Landonne, typically made entirely from Syrah. It is generally regarded as the most structured and tannic member of Guigal's La La trio, with a style suited to extended aging. The first vintage was produced in 1978.
Côte-Rôtie red wine · 1985
La Turque
A single-vineyard Côte-Rôtie from a parcel in the Côte Brune. It is usually a Syrah-dominant blend with some Viognier and is often described as occupying a middle ground between the power of La Landonne and the floral character of La Mouline. Its first vintage was 1985.
Côte-Rôtie red wine · 1995
Château d'Ampuis
A Côte-Rôtie blend sourced from six vineyards spanning the Côte Brune and Côte Blonde. It occupies a position between Guigal's basic Brune et Blonde wine and the single-vineyard La La bottlings. The wine is named after the historic château purchased and restored by Guigal in Ampuis and has been produced since the 1995 vintage.
Côte-Rôtie red wine
Brune et Blonde de Guigal
Guigal's standard Côte-Rôtie offering, named for the appellation's Côte Brune and Côte Blonde areas. It is typically a Syrah-led blend with a small proportion of Viognier and carries the house's broadly consistent appellation-style labeling.
Condrieu white wine
Condrieu La Doriane
A premium Condrieu made from fruit associated with the Côte Chatillon, Colombier, and Coteau de Chéry sites. It represents Guigal's flagship expression of the appellation's white-wine tradition.
Condrieu sweet wine
Condrieu Luminiscence
A sweet Condrieu produced only in selected vintages. Its limited-vintage character distinguishes it from Guigal's regular dry Condrieu offerings.
Hermitage red and white wine · 2000
Ermitage Ex Voto
A prestige Hermitage range comprising red and white wines. The red is made from old Syrah vines in several named lieux-dits, while the white is based primarily on Marsanne with Roussanne. The red began with the 2000 vintage and the white with the 2001 vintage.
Saint-Joseph red wine · 1999
Saint-Joseph Vignes de l'Hospice
A premium Saint-Joseph red made from a vineyard that had previously been associated with church ownership and was divided between the Grippat and Vallouit estates before their holdings entered Guigal's portfolio. The wine is made from Syrah and has been produced since the 1999 vintage.
Brand decisions
2006
Acquire Domaine de BonserineM&ABackground
The acquisition continued Guigal's expansion among established Rhône producers.
Action taken
Guigal purchased Domaine de Bonserine.
Aftermath
The transaction further broadened Guigal's group of Rhône wine businesses.
2000
Expand through Jean-Louis Grippat and Domaine de VallouitM&ABackground
Guigal aimed to add high-quality vineyard holdings outside its core Côte-Rôtie base.
Action taken
It acquired and absorbed the Jean-Louis Grippat estate and Domaine de Vallouit.
Aftermath
The acquisitions added holdings in Côte-Rôtie, Hermitage, Saint-Joseph, and Crozes-Hermitage and strengthened the wider Rhône portfolio.
1995
Purchase and restoration of Château d'AmpuisStrategyBackground
Guigal wanted a historic Ampuis base that reflected its connection with Côte-Rôtie and could serve as a central company headquarters.
Action taken
The company purchased the Château d'Ampuis, restored it, and established its headquarters there.
Aftermath
The property became both an operational center and the namesake of Guigal's Château d'Ampuis Côte-Rôtie.
1984
Acquire Vidal Fleury while retaining separate operationsM&ABackground
Guigal sought to broaden its Rhône presence through the purchase of the established Vidal Fleury business.
Action taken
The company acquired Vidal Fleury and continued to operate it separately rather than fully absorbing its identity into Guigal.
Aftermath
The transaction expanded Guigal's regional platform while preserving Vidal Fleury as a distinct business.
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