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Corporate brand

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A Taiwanese hand-shaken drink chain brand named Guiji (龟记茗品).

Last updated September 2, 2026

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Overview

Guiji (龟记茗品) is a Taiwanese hand-shaken drink chain. The brand name 'Guiji' means 'fruit' in Taiwanese. It emphasizes using quality tea leaves and real fruit, with a philosophy of 'Dream Big, Live Fresh'.

History

The brand started with its first store in an alley in 2017. The name 'Guiji' means 'fruit' in Taiwanese. Over time, the brand grew steadily, maintaining partnerships with local small farmers. In a later year, the brand launched 'Guiji 2.0' with a new logo and automated equipment.

  • 2017

    First store opened

Products and positioning

  • Jade Green Tea

    A green tea with four-season tea, lightly fermented, featuring floral and woody notes.

  • Blooming Oolong Tea

    A lightly fermented oolong with floral honey aroma and fruity finish.

  • 33 King's Oolong Tea

    A heavily fermented oolong with ripe fruit fragrance and sweet honey finish.

  • Peach Oolong Tea

    A blend of Guifei Oolong tea and peach pulp, with a pink-orange color and sweet peach aroma.

  • Grapefruit Green Tea

    Green tea with red grapefruit pulp, offering a tangy and sweet flavor.

  • Puerh Tea

    A ripe puerh tea with a rich yet smooth flavor.

Sources2 sources

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