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Gulliver International

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Gulliver is a Japanese used-car dealer chain operated by IDOM Inc., with nationwide stores and overseas operations in the United States and Australia.

Last updated September 15, 2026

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Overview

Gulliver is a Japanese used-car dealer chain operated by IDOM Inc. The brand traces its origins to 1994, when Kaneichi Hatori founded the business in Koriyama, Fukushima Prefecture, as a pioneer of used-car purchasing. The company grew into a leading company in used-car sales and changed its corporate name from Gulliver International Co., Ltd. to IDOM Inc. in July 2016. Centered on the Gulliver brand, the group operates 492 stores across Japan as of the end of November 2025. Overseas, Gulliver operates in the United States and Australia, with all stores offering Japanese-language support.

History

The business that became Gulliver was founded in 1994 by Kaneichi Hatori in Koriyama, Fukushima Prefecture, as a pioneer of used-car purchasing. It grew into a leading company in used-car sales. In July 2016, the company changed its name from Gulliver International Co., Ltd. to IDOM Inc., expressing its commitment to 'challenging' (idomu) the transformation of the automobile distribution industry. Centered on the Gulliver brand, the group operates 492 stores across Japan as of the end of November 2025. Overseas, Gulliver operates in the United States and Australia, with all stores offering Japanese-language support.

Products and positioning

A used-car retail and purchasing brand centered on transparent purchasing prices and innovation in vehicle distribution, aiming to be a 'town car shop' for customers.

  • Used-car purchasing

  • Used-car sales

  • Vehicle inspection (shaken)

  • Insurance

  • Own-loan services

  • Used-car wholesale

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