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Gupshup is a global conversational messaging platform that helps businesses engage customers across messaging channels.

Last updated October 30, 2026

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Overview

Gupshup is a conversational messaging platform that enables businesses to build, deploy, and manage chatbots and messaging experiences across channels such as SMS, WhatsApp, RCS, and voice. Founded in 2004 by Beerud Sheth, Gupshup began as a provider of SMS-based applications and services, later evolving into a full-stack conversational engagement platform. The company is headquartered in San Francisco, California, and operates globally, with a significant presence in India. Gupshup's platform offers tools for bot building, messaging APIs, and customer engagement, serving enterprises in sectors including retail, banking, and e-commerce. It is privately held and has raised funding from investors such as Tiger Global and Fidelity. The company is known for its self-serve bot platform and its role in the conversational AI ecosystem.

History

Gupshup was founded in 2004 by Beerud Sheth, who had previously co-founded Elance (later Upwork). The company initially focused on SMS-based applications and services, including SMS GupShup, a social messaging service in India. Over time, Gupshup pivoted to a B2B model, providing messaging APIs and bot platforms for businesses. In 2016, Gupshup launched its bot platform, allowing developers to build conversational experiences. The company has raised significant funding, including a $100 million round in 2021 led by Tiger Global, valuing it at over $1 billion. Gupshup has expanded globally, with offices in San Francisco, India, and other locations. It has acquired companies such as AskSid and Active.ai to enhance its conversational AI capabilities.

  • 2021

    Raised $100 million led by Tiger Global

  • 2016

    Launched bot platform

  • 2004

    Gupshup founded by Beerud Sheth

Products and positioning

Gupshup positions itself as a leading conversational messaging platform for businesses, emphasizing ease of use and omnichannel capabilities.

  • Gupshup Bot Platform

    Self-serve platform for building chatbots

  • Gupshup Messaging API

    APIs for sending and receiving messages across channels

Recent events

  • Reported

    Gupshup unveils new brand identity[2]

    Messaging platform Gupshup unveiled a new brand identity at Mobile World Congress, including new logo colors, a revised look and feel, an updated website, and a new tagline.

  • Reported

    Gupshup announces acquisition of Knowlarity[3]

    Gupshup announced its acquisition of Knowlarity Communications. The transaction was expected to close by the end of February 2022, subject to customary closing conditions.

  • Reported

    Gupshup announces WhatsApp-based commerce solution[4]

    Gupshup announced a WhatsApp-based commerce solution that enables businesses to create digital storefronts on WhatsApp.

  • Reported

    Gupshup partners with Xiaomi to enable Smart SMS[5]

    Gupshup partnered with Xiaomi to provide Smart SMS in the MIUI messaging app.

  • Unconfirmed

    Reported

    OnePlus and Gupshup partner on smart messaging[6]

    OnePlus partnered with Gupshup to develop AI-powered text-messaging features, including automated message classification and visualization.

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