Gustaf Ericssons Automobilfabrik
Corporate brand
UnclaimedGustaf Ericssons Automobilfabrik was a short-lived Swedish manufacturer and engineering business that developed engines, boat motors, and an experimental six-cylinder automobile in the early twentieth century.
Last updated August 26, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
Gustaf Ericssons Automobilfabrik, commonly abbreviated GEA, was a Swedish engineering and automobile enterprise established by Gustaf Ericsson in Stockholm in 1904. Ericsson was the son of inventor Lars Magnus Ericsson. He worked with fellow Chalmers University of Technology classmates K. G. Karlsson and Erik L. Magnus, whose technical knowledge supported the company's early development. The business began with engines rather than complete automobiles, producing kerosene engines for pumps and agricultural machinery. It later expanded into marine propulsion, selling boat engines under the name Gurik. GEA subsequently attempted to create a complete Swedish automobile. The resulting vehicle was powered by a large six-cylinder engine, an unusually ambitious specification for Europe at the time. The power unit was effectively constructed from two Fafnir engines arranged in line and drove the rear wheels through a chain. The chassis was made in Germany, while the magneto system became a major engineering obstacle. Bosch was consulted but reportedly could not resolve the problem; Karlsson ultimately addressed it by using two magnetos. The completed automobile appeared in 1905. Its considerable size led to the nickname Ormen Långe, meaning “the Long Serpent,” a reference to a Viking longship. Contemporary reports gave it a top speed of approximately 60 km/h. Despite its technical ambition, the Swedish market was not ready for such a large and costly vehicle, and the design did not progress into series production. GEA instead imported, assembled, and adapted automobiles for the Swedish market while continuing its broader engine-related activities. The company ceased operations in 1909. Although its manufacturing life was brief and it did not establish a lasting production range, GEA is notable in Swedish automotive history for its early six-cylinder automobile project and for linking local engineering expertise with imported components and adaptation work. Gustaf Ericsson later remained involved in automotive design and contributed to the 1933 Volvo Venus Bilo, an early streamlined-car project.
History
Gustaf Ericssons Automobilfabrik was founded in Stockholm in 1904 by Gustaf Ericsson, the son of inventor Lars Magnus Ericsson. Ericsson worked with K. G. Karlsson and Erik L. Magnus, fellow students from Chalmers University of Technology. The business was initially located on Arbetargatan before moving to Liljeholmen. Its first activities centered on engine manufacture. GEA produced kerosene engines for pumps and agricultural equipment and later developed boat engines marketed under the name Gurik. This initial focus reflected the broader early-industrial market for compact power units rather than an immediate concentration on passenger cars. After several years, Ericsson and his colleagues turned to automobile construction. Their proposed car used a six-cylinder engine, an unusually ambitious arrangement for Europe at the time. The engine was assembled from two Fafnir engines placed in line and transmitted power to the rear wheels by chain. The chassis was produced in Germany. The magneto system created a significant technical difficulty: Bosch was approached for assistance but reportedly could not solve the issue. Karlsson eventually developed a solution using two magnetos. The automobile was completed in 1905 and became known as Ormen Långe, or “the Long Serpent,” because of its large dimensions. Reports attributed a maximum speed of about 60 km/h. The vehicle did not enter production because the market was not considered ready for an automobile of its size and character. GEA consequently pursued a more limited role, importing, assembling, and adapting cars for the Swedish market while retaining its engine-related activities. The company folded in 1909. Its short existence nevertheless placed it among Sweden's early automobile enterprises. The business demonstrated local capacity in engine and vehicle engineering, while also relying on foreign components and manufacturing, including the German-built chassis and Fafnir-derived engine elements. Gustaf Ericsson later designed the 1933 Volvo Venus Bilo, an early streamlined automobile, extending his involvement in Swedish automotive innovation beyond GEA.
- 1933
Gustaf Ericsson designed the Volvo Venus Bilo
[1]After GEA's closure, Gustaf Ericsson designed the Volvo Venus Bilo, an early example of streamlined automobile design.
- 1909
Company folded
[1]Gustaf Ericssons Automobilfabrik ceased operations after failing to develop its large automobile into series production.
- 1905
Completion of the Ormen Långe automobile
[1]GEA completed an experimental six-cylinder car that became known as Ormen Långe, or “the Long Serpent.” Contemporary reports described a top speed of about 60 km/h.
- 1904
Company founded in Stockholm
[1]Gustaf Ericsson established Gustaf Ericssons Automobilfabrik with technical collaboration from K. G. Karlsson and Erik L. Magnus.
Products and positioning
An early Swedish engineering and automobile venture focused on experimental vehicle development, engine manufacture, marine motors, and adaptation of imported cars for the domestic market.
Industrial engines · 1904
Kerosene engines
GEA's early manufacturing activity involved kerosene-powered engines intended for applications such as pumps and agricultural machinery. These products established the company as an engineering and power-equipment business before it attempted complete automobile construction.
Marine engines
Gurik boat engines
The company expanded from stationary and agricultural engines into marine propulsion, producing boat engines under the Gurik name. The available historical record identifies the product line but does not provide detailed specifications or production volumes.
Experimental automobile · 1905
Ormen Långe
Completed in 1905, Ormen Långe was GEA's large experimental automobile. It used a six-cylinder power unit assembled from two Fafnir engines, rear-wheel drive through a chain, and a German-made chassis. Its reported top speed was approximately 60 km/h, but it never entered series production.
Brand decisions
1905
Build and present the Ormen Långe prototypeProduct launchBackground
GEA sought to move from engine manufacturing and marine motors into complete automobile construction with a technically ambitious six-cylinder vehicle.
Action taken
The company completed the large six-cylinder automobile later nicknamed Ormen Långe and promoted it as an engineering achievement.
Aftermath
The car did not enter production because the market was not ready for a vehicle of its size. GEA instead continued importing, assembling, and adapting cars before folding in 1909.
Sources1 sources
Cite this profile: Cite the canonical profile. /brand-wiki/gustaf-ericssons-automobilfabrik · Editorial policy · How profiles are compiled