GVV Direktversicherung AG
Sub-brand
UnclaimedGVV Direkt is the Cologne-based direct insurance subsidiary of GVV Kommunal, offering private liability, household, accident, motor and legal insurance to public-sector employees and, since 2015, to the general public.
Last updated September 26, 2026
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Overview
GVV Direktversicherung AG (trading as GVV Direkt) is a German direct insurance company headquartered in Cologne. It is a wholly owned subsidiary of GVV Kommunalversicherung VVaG, the mutual municipal insurer whose roots go back to 1911. The company was founded in 1989 as GVV Privatversicherung AG ("GVV Privat") to extend insurance cover to employees of municipal administrations, honorary office-holders and members of volunteer fire services, and it was renamed GVV Direktversicherung AG in 2020. As a direct insurer, GVV Direkt operates without a full-time field sales force. Customer contact is handled by post, telephone and the internet, supported by part-time representatives in public administrations and enterprises. The company's main office is in Cologne, with an additional branch in Wiesbaden. Its product range covers motor, liability, accident, residential building, household contents and glass insurance, alongside legal protection and supplementary modules. The website highlights private liability insurance from €2.91 per month, household contents insurance from €2.32 per month and private accident insurance from €3.83 per month, as well as a special professional and asset liability cover for the public service. For most of its history GVV Direkt served a defined clientele: municipal employees, honorary mandate-holders, staff of municipal companies and savings banks, their family members, and active members of volunteer fire brigades. In June 2015 the company opened its products to everyone, allowing people outside the municipal service to insure with it. This step broadened the addressable market while retaining the public-sector heritage that distinguishes the GVV brand. GVV Direkt sits within the GVV Versicherungen group alongside its parent GVV Kommunal, which has served cities, municipalities, districts, municipal enterprises and savings banks for more than 115 years. The group presents itself as a reliable partner for the public sector and emphasizes values such as security, fairness and community. GVV Direkt contributes to this positioning by offering "insurance for a good feeling" — comprehensive, powerful and affordable cover for individuals and families.
History
The history of GVV Direkt is closely tied to that of its parent, GVV Kommunalversicherung VVaG. On 20 June 1911, the Rhenish-Westphalian municipalities founded their municipal insurer in Cologne under the name "Haftpflichtverband Rheinisch-Westfälischer Gemeinden, Versicherungsverein auf Gegenseitigkeit in Cöln". In 1925 the name changed to "Preußischer Versicherungsverband für Gemeinden und Gemeindeverbände, Versicherungsverein auf Gegenseitigkeit". After the Second World War, in 1946, the prefix "Preußischer" was dropped, and the abbreviation "GVV" for "Gemeindeversicherungsverband" became established. For decades the municipal insurer focused on protecting municipalities and their institutions. In 1989 the GVV founded a subsidiary, GVV Privatversicherung AG ("GVV Privat"), to extend insurance cover to the people behind those institutions: employees in municipal administration, honorary office-holders and members of volunteer fire services. This marked the beginning of what would later become GVV Direkt. In 2011 the GVV celebrated its 100th anniversary with a ceremony on 20 June in the Gürzenich hall in Cologne. A further significant change came in 2020, when GVV Privatversicherung AG was renamed GVV Direktversicherung AG ("GVV Direkt"). The new name reflected the company's direct distribution model, which operates without a full-time field sales force and reaches customers by post, telephone and internet, supported by part-time representatives in public administrations and enterprises. A key strategic decision was taken in June 2015: GVV Direkt opened its products to everyone, allowing people outside the municipal service to take out insurance. Until then, eligibility had been limited to municipal employees, honorary mandate-holders, staff of municipal companies and savings banks, their family members, and active members of volunteer fire brigades. The opening broadened the customer base while preserving the company's public-sector identity. Today GVV Direkt is a wholly owned subsidiary of GVV Kommunalversicherung VVaG, which holds 100% of its share capital. Its headquarters are in Cologne, with a branch office in Wiesbaden. The company writes motor, liability, accident, residential building, household contents and glass insurance, and it continues to position itself as a direct insurer with municipal roots, offering "insurance for a good feeling" to public-sector employees and the general public alike.
- 2020
GVV Privatversicherung AG is renamed GVV Direktversicherung AG ("GVV Direkt").
- 2015
GVV Direkt opens its products to everyone, allowing people outside the municipal service to insure with the company.
- 2011
GVV celebrates its 100th anniversary with a ceremony on 20 June in the Gürzenich hall in Cologne.
- 1989
GVV Privatversicherung AG ("GVV Privat") is founded as a subsidiary to insure municipal employees, honorary office-holders and volunteer firefighters.
- 1946
The prefix "Preußischer" is dropped; the abbreviation "GVV" for Gemeindeversicherungsverband becomes established.
- 1925
The municipal insurer is renamed Preußischer Versicherungsverband für Gemeinden und Gemeindeverbände.
- 1911
Founding of the Haftpflichtverband Rheinisch-Westfälischer Gemeinden in Cologne on 20 June, the root of the GVV group.
Products and positioning
Direct insurer with municipal roots offering comprehensive, powerful and affordable insurance for public-sector employees and, since 2015, the general public.
Private liability insurance
Worldwide cover, protection in many areas of life including voluntary activities, from €2.91 per month.
Household contents insurance
Includes elemental cover for flooding, heavy rain and more, bicycle theft included, from €2.32 per month.
Residential building insurance
Elemental cover, reconstruction at new-build value, fast and uncomplicated claims assistance.
Private accident insurance
Worldwide protection, 10% family discount from 3 persons, from €3.83 per month.
Legal protection insurance
Unlimited sum insured, free choice of lawyer, covers lawyer, court, experts and witnesses.
Professional and asset liability insurance
For the public service, covers professional keys and chip cards, favorable supplementary module.
Motor insurance
Motor insurance offered as part of the product portfolio.
Glass insurance
Glass insurance operated by the company.
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