Guzman y Gomez

Guzman y Gomez (GYG) is an Australian fast-food restaurant brand specialising in fresh, made-to-order Mexican food. It was founded in Sydney in 2006 by New Yorkers and childhood best friends Steven Marks and Robert Hazan, who missed the authentic Mexican flavours they had grown up with in America and saw a gap in the Australian market for fresh, clean Mexican food. The first restaurant opened in Newtown, Sydney, in 2006. The brand is known for its burritos, nachos and tacos, prepared using a bespoke operating platform and sticker system designed to deliver high-quality fresh food at speed. GYG positions itself as a fast-food brand that does not compromise on food quality, using fresh produce and a clean menu. The company operates in Australia and has expanded internationally, with country-specific websites for the United States, Singapore and Japan. Its headquarters are in Surry Hills, New South Wales. The brand is owned by Guzman y Gomez Limited and also operates a franchise model, partnering with franchisees. GYG has a loyalty program called GOMEX Rewards and a mobile app for ordering and rewards. The company's mission, as stated on its website, is to become the biggest and best restaurant company in the world, with people and culture at the heart of everything it does.

Guzman y Gomez was founded in Sydney in 2006 by New Yorkers and childhood best friends Steven Marks and Robert Hazan. Steven, a former hedge fund manager, and Robert, who had a background in fashion wholesale and retail, both missed the authentic fresh flavours of Mexican cuisine that they had grown up with in America. After realising that there was a genuine gap in the Australian market for fresh, clean Mexican food, they decided to create their own restaurant named Guzman y Gomez to honour their childhood friends. Steven and Robert had a vision to build a restaurant business that had the speed and convenience of fast food but to re-invent the fast food category by serving high-quality food. They then set about ensuring the brand was authentic to its core and established GYG's values which remain today. Every detail in establishing the brand was thought out. The brand's main colours were developed as well as the bespoke GYG font in the logo (the GYG font is made of sticky tape to represent the amazing street art of Mexico). Steven and Robert then set about designing the bespoke operating platform & sticker system which remains one of the fastest fresh fast food operating platforms in the world; ensuring GYG could prepare and make high-quality fresh burritos, nachos & tacos at speed. The first Guzman y Gomez restaurant opened in Newtown in 2006. From the outset, Steven was adamant that GYG would never compromise on the quality of the food or its people. The company has since expanded across Australia and internationally, with country-specific websites for the United States, Singapore and Japan. It operates a franchise model and has a loyalty program called GOMEX Rewards. The company is headquartered in Surry Hills, New South Wales.

• 2006

  Guzman y Gomez founded in Sydney by Steven Marks and Robert Hazan; first restaurant opens in Newtown.

• Expansion into international markets including the United States, Singapore and Japan, with country-specific websites.

• Launch of GOMEX Rewards loyalty program and mobile app.

Fast food with the speed and convenience of fast food but with high-quality, fresh, clean Mexican food; never compromising on food or people.

• Burritos

  Fresh, made-to-order burritos.

• Nachos

  Fresh nachos.

• Tacos

  Fresh tacos.

• Soft serve

  Soft serve dessert.

1. 1Guzman y Gomez Mexican Kitchen | Order Today!guzmanygomez.com.au
2. 2About | Guzman y Gomez Mexican Kitchen | Find Out Moreguzmanygomez.com.au
3. 3HOW FAR HAVE YOU GONE FOR GYG? - GYG Mexican Kitchenguzmanygomez.com.au