Wellhub
Corporate brand
UnclaimedWellhub, formerly Gympass, is a corporate wellness platform that connects employees with gyms, fitness studios, wellness applications, and other health services.
Last updated August 31, 2026
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Overview
Wellhub is a corporate wellness technology company formerly known as Gympass. Its platform is designed primarily for employers that want to offer health and wellbeing benefits to their workforces through a single subscription and access network. Rather than operating a conventional chain of gyms, Wellhub aggregates participating fitness facilities, studios, instructors, digital applications, and wellness services, allowing eligible employees to select activities and providers through an employer-sponsored benefit. The company was founded in São Paulo, Brazil, in 2012 by Cesar Carvalho, Vinicius Ferriani, and João Thayro. Its early proposition focused on helping businesses encourage employees to exercise by giving them access to multiple gyms and fitness providers rather than limiting them to one location. This model was intended to suit employees with changing schedules, frequent travel, or preferences for different forms of exercise. Early corporate partnerships helped establish the service as an employee-benefits product rather than a consumer gym membership. Wellhub expanded beyond Brazil and moved its headquarters to New York City in 2018. It subsequently developed a presence in major United States markets, including New York, Los Angeles, Atlanta, Chicago, and Kansas City, while continuing to expand internationally. The platform's commercial model connects corporate clients with a network of participating gyms, studios, instructors, and digital wellness providers. Partner organizations are generally compensated when members use their facilities, classes, or services. The COVID-19 pandemic created a significant challenge for a business associated with in-person fitness because gyms and studios closed in many countries. Wellhub responded by making greater use of digital wellness services, including online workouts and applications covering areas such as meditation and mental wellbeing. The shift helped the company remain relevant while employees worked remotely and also broadened the product beyond physical gym access. In May 2021, the company reported more than four million monthly check-ins across a network exceeding 50,000 fitness and health partners. That network included digital services such as Headspace and Calm. In 2021, Gympass acquired Trainiac, a startup focused on personal training. The acquisition strengthened the company's ability to provide individualized coaching and small-group training, complementing its broader marketplace of gyms and apps. Over time, the platform added or emphasized services related to mental health, nutrition, sleep, and financial wellbeing. This expansion reflected a strategic effort to position the business as a broader employee-wellness benefit rather than solely a fitness-access program. The company changed its name to Wellhub in August 2024. The rebrand was intended to communicate the wider range of wellbeing services offered through the platform and to distinguish the business from a narrower gym-membership proposition. The company has reported serving corporate customers and individual members across 13 international markets. Reported corporate customers include Amazon, Oracle, Accenture, KPMG, and Santander. Wellhub remains a privately held company backed by investors including SoftBank and General Atlantic, and its service continues to be sold primarily through employers.
History
Wellhub began as Gympass in São Paulo, Brazil, in 2012. Cesar Carvalho, Vinicius Ferriani, and João Thayro founded the business around the idea that employers could encourage healthier lifestyles by giving employees flexible access to a broad group of gyms and fitness providers. The service was structured as a corporate benefit, allowing participating companies to support employee fitness without building or managing their own facilities. The initial model addressed a practical limitation of traditional gym memberships. Employees could use different facilities depending on where they lived, worked, traveled, or preferred to exercise. Gympass therefore operated as an access and technology network linking employers, employees, and partner fitness businesses. Its expansion depended on recruiting participating gyms, studios, classes, and instructors while securing corporate customers that would make the service available to their staff. In 2018, the company moved its headquarters from São Paulo to New York City and expanded its United States presence. The launch included markets such as New York, Los Angeles, Atlanta, Chicago, and Kansas City. The relocation supported the company's international ambitions and placed its central operations closer to a major market for corporate benefits and workplace wellness services. The pandemic presented a serious operational challenge. Widespread gym closures reduced access to the in-person locations that had been central to Gympass's proposition. At the same time, the company's network of digital providers created an alternative channel. Online exercise, meditation, and other wellness services became increasingly important as employees worked from home and employers sought benefits suitable for distributed workforces. Gympass consequently broadened its practical role from a physical fitness-access service to a more flexible digital and in-person wellbeing platform. In May 2021, Gympass reported more than four million monthly check-ins and a network of more than 50,000 global fitness and health partners. The network included applications such as Headspace and Calm. Partner gyms, health businesses, and instructors were compensated when members checked in or used eligible services. During the same year, Gympass acquired Trainiac, a startup focused on personal training, to strengthen individualized coaching and small-group training within its offering. The company continued to widen its definition of wellbeing. In addition to exercise, its platform came to include or emphasize services for mental health, nutrition, sleep, and financial wellbeing. This strategic expansion culminated in the August 2024 transition from the Gympass name to Wellhub. The new name was intended to present the business as a broader employee-wellness network rather than a service limited to gyms. Wellhub remains a private multinational company headquartered in New York City. It operates across 13 markets in Latin America, North America, and Europe and has reported corporate customers including Amazon, Oracle, Accenture, KPMG, and Santander. The company has also reported millions of active individual members and backing from investors including SoftBank and General Atlantic. Its present business remains centered on employer-sponsored access to a combination of in-person fitness, digital health, and broader wellbeing services.
- 2024
Gympass becomes Wellhub
[1]The company adopts the Wellhub name as it broadens its proposition to include physical, mental, nutritional, sleep, and financial wellbeing services.
- 2021
Trainiac acquisition and network growth
[1]Gympass acquires Trainiac and reports more than four million monthly check-ins across over 50,000 fitness and health partners.
- 2020
Digital services become central during the pandemic
[1]Gym closures during COVID-19 increase the importance of online workouts and digital wellness services within the platform.
- 2018
Headquarters move to New York City
[1]The company moves its headquarters from São Paulo to New York City and expands its United States market presence.
- 2012
Gympass is founded in Brazil
[1]Cesar Carvalho, Vinicius Ferriani, and João Thayro establish Gympass in São Paulo as a corporate fitness and wellness benefits company.
Products and positioning
A flexible, employer-funded wellbeing benefit that combines access to physical fitness providers with digital services for mental health, nutrition, sleep, and broader personal wellness.
Corporate wellness platform · 2024
Wellhub
Wellhub is the company's primary employer-sponsored platform. Corporate customers make the benefit available to eligible employees, who can use a tiered or subscription-based offering to access participating gyms, studios, classes, instructors, and digital wellness providers. The platform is designed to combine multiple forms of wellbeing access in one workplace benefit, supporting both in-person and remote employees.
Fitness and wellness membership network · 2012
Gympass
Gympass was the former name of the company's corporate fitness network and remains an important historical product identity. It connected employees with gyms, fitness studios, classes, and instructors across multiple locations. The model emphasized flexibility: members could select participating providers rather than being tied to a single gym. The brand was later replaced by Wellhub as the service expanded into broader wellbeing categories.
Personal training
Trainiac
Trainiac was a personal-training startup acquired by Gympass in 2021. Its capabilities supported more individualized coaching, including connections between members and professional trainers for one-to-one or small-group experiences. The acquisition complemented Gympass's aggregated gym and application network by adding a more guided and personalized fitness option.
Digital health and wellbeing · 2020
Digital wellness services
The platform includes access to digital services supporting exercise and broader wellbeing. The reported partner network has included applications such as Headspace and Calm, alongside online workouts and services related to mental wellness, nutrition, sleep, and other personal-health needs. These digital options became especially important during periods when in-person fitness facilities were closed.
Brand decisions
2024
Rebrand Gympass as WellhubStrategyBackground
The company had expanded beyond gym access into mental wellness, nutrition, sleep, financial wellbeing, and other health-related services.
Action taken
Gympass changed its corporate and consumer-facing brand to Wellhub in August 2024.
Aftermath
The new name positioned the company as a broader workplace wellbeing network rather than a narrowly defined gym-access service.
2021
Acquire TrainiacM&ABackground
Gympass sought to broaden its fitness proposition with more personalized coaching and trainer-led experiences.
Action taken
Gympass acquired Trainiac, a personal-training startup.
Aftermath
The transaction expanded the platform's personal-training and individualized coaching capabilities.
2018
Move headquarters and expand in the United StatesStrategyBackground
After establishing the business in Brazil, Gympass pursued international growth and identified the United States as a major market for corporate fitness and employee benefits.
Action taken
The company moved its headquarters from São Paulo to New York City and launched or expanded operations in several major American cities.
Aftermath
The move supported the company's development as a multinational corporate wellness platform.
Recent events
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