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HörGut GmbH

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Retailer / private label

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German hearing-aid retail chain with around 130 specialist stores, founded in 2006 and owned by Sonova since 2016.

Last updated September 28, 2026

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Overview

HörGut GmbH is a German hearing-aid retail company headquartered in Dortmund. It was founded in early 2006 as Hearing Comfort Germany, a subsidiary of the Dutch HAL Investments group, and was renamed HörGut GmbH on 9 November 2007. The company operates a branch network of around 130 specialist hearing-aid stores (HörGut Hörzentren) across Germany, with the highest store density in North Rhine-Westphalia, particularly in Wuppertal, Essen and Münster. Its product range includes hearing aids from third-party manufacturers such as Siemens and Oticon, as well as its own private label, NovaSense. From 2010 to 2016 HörGut belonged to Geers Hörakustik, and in 2016 it was acquired by the Sonova Holding. Within the HAL Investments group, HörGut's European hearing-aid activities were bundled under AudioNova International, alongside sister companies such as Schoonenberg in the Netherlands, MiniSom in Portugal, and AudioNova in France, Denmark, Belgium and Italy.

History

HörGut GmbH was founded in early 2006 under the name Hearing Comfort Germany as a subsidiary of the Dutch HAL Investments group. On 9 November 2007 the company was renamed from Hearing Comfort Germany to HörGut GmbH. From 2010 to 2016 HörGut belonged to Geers Hörakustik. In 2016 the company was acquired by the Sonova Holding. Within the HAL Investments group, HörGut's European hearing-aid retail activities were bundled under the umbrella of AudioNova International, alongside sister companies such as Schoonenberg in the Netherlands, MiniSom in Portugal, and AudioNova in France, Denmark, Belgium and Italy. HörGut operated specialist stores known as HörGut Hörzentren in North Rhine-Westphalia, Lower Saxony, Schleswig-Holstein, Mecklenburg-Vorpommern, Brandenburg, Berlin, Saxony, Thuringia, Hesse and Rhineland-Palatinate, with the highest branch density in North Rhine-Westphalia, especially in Wuppertal, Essen and Münster. In addition to hearing aids from various brand manufacturers such as Siemens and Oticon, HörGut offered a private label under the name NovaSense.

  • 2016

    Acquired by Sonova Holding; previously part of Geers Hörakustik until 2016.

  • 2010

    Became part of Geers Hörakustik.

  • 2007

    Renamed from Hearing Comfort Germany to HörGut GmbH on 9 November 2007.

  • 2006

    Founded as Hearing Comfort Germany, a subsidiary of HAL Investments.

Products and positioning

Specialist hearing-aid retail chain offering branded and private-label hearing aids with related services through a nationwide network of around 130 stores in Germany.

  • NovaSense

    Private-label hearing aids offered by HörGut.

  • Branded hearing aids (e.g. Siemens, Oticon)

    Hearing aids from third-party manufacturers sold through HörGut stores.

Sources2 sources

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