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Product brand

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A renowned New York City bagel brand known for hand-rolled, wood-fired bagels.

Last updated November 4, 2026

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Overview

H&H Bagels is an iconic bagel shop in New York City, founded by Helmer Toro in 1972. It is known for its traditional hand-rolled and wood-fired bagels, offering a variety of flavors and cream cheeses. The brand has gained recognition in New York and globally, and has appeared in popular culture.

Products and positioning

Mid-to-high-end, emphasizing traditional craftsmanship and authentic New York flavor.

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