H2O Asset Management
Corporate brand
UnclaimedA London-based asset manager specializing in global macro and fixed-income investment strategies.
Last updated August 31, 2026
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Overview
H2O Asset Management is a London-based investment-management firm established in 2010 by Bruno Crastes, a former portfolio manager at Crédit Agricole Asset Management. The firm built its identity around global macro and fixed-income strategies, seeking to generate returns through active views on interest rates, currencies, sovereign debt, credit markets, and broader changes in the global economic and policy environment. Its approach became associated with concentrated, high-conviction positioning and a willingness to accept substantial market and liquidity risk in pursuit of higher returns. The firm gained prominence through funds including H2O Multibonds and H2O Adagio. These products attracted both institutional and retail investors, and the business expanded rapidly during the 2010s. By 2019, H2O was reported to manage more than €30 billion in assets, making it a significant specialist manager within the European investment-funds market. Its investment proposition depended heavily on the ability to value, trade, and manage a wide range of fixed-income and macroeconomic exposures while maintaining appropriate liquidity for investors. H2O’s reputation changed sharply in 2019 after reporting by the Financial Times drew attention to the firm’s exposure to illiquid securities connected with businesses associated with financier Lars Windhorst, including Tennor Holding. The reported exposure was significant in relation to the firm’s stated focus on liquid global markets. The episode raised questions about valuation, liquidity management, investment concentration, related-party risks, and the adequacy of due diligence. It also contributed to substantial investor withdrawals and intensified scrutiny from regulators and fund distributors. In 2020, the French Autorité des Marchés Financiers intervened in relation to three French-domiciled H2O funds, requiring the suspension of subscriptions and redemptions. H2O subsequently separated difficult-to-sell positions from the liquid portions of affected portfolios through side-pocket arrangements. These structures were intended to protect remaining investors and permit liquid assets to be managed or returned while the illiquid holdings were dealt with over a longer period. The arrangements also left some investors waiting for eventual monetization and repayment of the segregated assets. H2O underwent a restructuring during the crisis period. Natixis Investment Managers, which had been a minority shareholder, sold its stake to H2O’s management in 2021. Regulatory proceedings continued after the ownership change. In 2023, the AMF fined H2O and executives a combined €15 million over breaches connected with the Tennor-related investments. The matter became one of the most consequential regulatory episodes involving a European asset manager in the period. By 2024, reference material described H2O as managing approximately €22 billion in assets and having repaid €70 million to investors affected by side-pocketed funds. The United Kingdom’s Financial Conduct Authority was also reported to have mandated total repayments of $273 million. Because the firm’s business and reputation have been shaped both by its macro-investment specialization and by the liquidity controversy, H2O is best understood as a specialist asset manager whose history illustrates the opportunities and risks of high-conviction investment management when less-liquid positions become material to open-ended fund structures.
History
H2O Asset Management was founded in London in 2010 by Bruno Crastes, who had previously worked as a portfolio manager at Crédit Agricole Asset Management. From the outset, the firm pursued a specialist investment model centered on global macroeconomic analysis and fixed-income markets. Rather than presenting itself as a broad passive manager, H2O emphasized active views across sovereign bonds, interest rates, currencies, and related market instruments. Its investment style was characterized by high conviction and a relatively high tolerance for market risk. During the 2010s, H2O expanded through funds such as H2O Multibonds and H2O Adagio. These vehicles helped the firm reach institutional and retail investors and established H2O as a prominent European specialist manager. Its assets under management grew substantially, reportedly exceeding €30 billion by 2019. The growth reflected investor demand for actively managed macro and bond strategies during a period marked by unconventional monetary policy, changing interest-rate expectations, and major movements in sovereign and currency markets. The firm entered a period of severe difficulty in 2019. Financial Times reporting brought attention to H2O’s holdings of securities linked to businesses associated with Lars Windhorst, including Tennor Holding. The securities were described as illiquid and difficult to value or sell quickly. Their presence in funds marketed around liquid global-market strategies led to concerns about whether the portfolios could meet redemption requests under stressed conditions. The controversy contributed to heavy withdrawals and prompted scrutiny of the firm’s investment process, valuation practices, liquidity controls, and governance. H2O responded by separating certain illiquid positions from the liquid portions of affected portfolios. These side-pocket arrangements were designed to prevent forced sales at potentially distressed prices and to treat investors consistently while the underlying assets were realized. They also meant that some investors could not immediately access the full value of their holdings. In 2020, the French Autorité des Marchés Financiers required the suspension of subscriptions and redemptions in three French-domiciled H2O funds. The intervention underscored the systemic importance of liquidity management in open-ended investment vehicles. The crisis also affected H2O’s corporate structure. Natixis Investment Managers, a minority shareholder, ultimately sold its stake to H2O’s management in 2021. This transferred ownership control away from the former strategic shareholder while regulatory and investor issues remained unresolved. The firm continued operating as a specialist asset manager, but its public profile was thereafter closely linked to the controversy over the Tennor-related positions and the management of the affected funds. Regulatory consequences continued into 2023, when the AMF fined H2O and executives €15 million for breaches associated with the Tennor investments. The episode illustrated the potential consequences of combining high-conviction investment strategies with assets that are difficult to value and trade, particularly when those assets are held in funds offering regular investor liquidity. Subsequent repayment efforts included distributions from side-pocketed assets. Reference material reported that H2O had repaid €70 million to affected investors by 2024 and that the UK Financial Conduct Authority had mandated total repayments of $273 million. By 2024, H2O was described as managing approximately €22 billion in assets. Its continuing identity rested on global macro and fixed-income expertise, but its historical record also included a major lesson in liquidity, governance, disclosure, and risk control. The company’s trajectory therefore comprises both rapid growth as a specialist European fund manager and a prolonged restructuring and regulatory process following the revelation of its illiquid exposure.
- 2024
Reported assets and repayments after the fund crisis
[1]Reference material describes H2O as managing approximately €22 billion and having repaid €70 million to investors affected by side-pocketed funds.
- 2023
AMF imposes €15 million in fines
[1]The French regulator fines H2O and executives over breaches connected with investments related to Tennor.
- 2021
Management acquires Natixis’s minority stake
[1]Natixis Investment Managers sells its minority ownership interest to H2O management during the firm’s restructuring.
- 2020
French funds are suspended and illiquid assets are side-pocketed
[1]The AMF intervenes in three French-domiciled funds, and H2O separates difficult-to-sell holdings from liquid portfolios through side-pocket arrangements.
- 2019
Assets exceed €30 billion and liquidity controversy emerges
[1]H2O reaches more than €30 billion in reported assets under management, while reporting on illiquid securities linked to Lars Windhorst’s businesses triggers investor and regulatory concern.
- 2010
H2O Asset Management is founded
[1]Bruno Crastes establishes H2O Asset Management in London after working as a portfolio manager at Crédit Agricole Asset Management.
Products and positioning
Specialist, high-conviction global macro and fixed-income asset management
Global macro and fixed-income fund
H2O Multibonds
H2O Multibonds is one of the investment funds associated with the firm’s global macro and fixed-income platform. The strategy reflects H2O’s emphasis on active positioning across international bond, interest-rate, currency, and related macroeconomic markets. It became one of the vehicles through which the firm reached institutional and retail investors.
Global macro investment fund
H2O Adagio
H2O Adagio is a fund associated with H2O’s actively managed global macro offering. Its place in the firm’s product range reflects the company’s focus on seeking returns from changing economic conditions, interest rates, currencies, and fixed-income markets rather than relying solely on traditional long-only bond exposure.
Controversies
2023
AMF enforcement action over Tennor investments
The AMF fined H2O and executives €15 million for breaches relating to investments connected with Tennor, extending the regulatory consequences of the earlier controversy.
2020
Regulatory suspension of French-domiciled funds
The AMF suspended subscriptions and redemptions in three French-domiciled H2O funds while the firm dealt with illiquid holdings and investor-liquidity concerns.
2019
Tennor-linked illiquid asset exposure
Reporting revealed that H2O funds held substantial exposure to illiquid securities connected with Lars Windhorst’s businesses, including Tennor Holding. The holdings generated concerns about liquidity, valuation, concentration, governance, and the compatibility of the assets with the funds’ investment positioning.
Brand decisions
2021
Management acquisition of Natixis’s minority stakeM&ABackground
H2O undertook a corporate restructuring after the liquidity controversy and regulatory intervention.
Action taken
Natixis Investment Managers sold its minority stake in H2O to the firm’s management.
Aftermath
Ownership control moved to H2O management while the firm continued addressing investor repayments and regulatory proceedings.
2020
Segregation of illiquid holdings into side pocketsStrategyBackground
H2O faced redemption pressure after scrutiny of illiquid securities linked to businesses associated with Lars Windhorst. Selling the positions rapidly could have damaged portfolio values and disadvantaged investors.
Action taken
The firm separated certain illiquid assets from the liquid portions of affected funds through side-pocket arrangements and operated under suspensions ordered for three French-domiciled funds.
Aftermath
The structure protected the liquid portfolios from forced sales but left some investors waiting for the eventual realization and repayment of the segregated assets.
Sources1 sources
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