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H2O Music is an Italian alternative music label owned by Sony Music, founded in 2005 and one of the first labels built around digital production and digital-store distribution.

Last updated September 28, 2026

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Overview

H2O Music is an Italian record label dedicated to alternative music, owned by the major label Sony Music and founded in 2005. It was one of the first labels in Italy specialised in producing music conceived for the digital environment and for sale through digital stores and mobile telephony channels, rather than relying solely on physical formats. The label's first signing was the Roman hip-hop crew Cor Veleno, followed a few months later by emerging acts The Styles, Trikobalto and Supernova. H2O Music also operated as a digital distributor for the independent label Aiuola Dischi, whose first digital release was the second, widely praised album by Non voglio che Clara. Its roster has spanned hip-hop/rap, hard rock, funk, dance, pop and rock, reflecting the alternative and genre-crossing positioning of the imprint. As a Sony Music-owned label, H2O Music sits within a major-label structure while focusing on digital-native production and distribution.

History

H2O Music was founded in 2005 as an alternative music label owned by the major label Sony Music. It was one of the first labels specialised in producing music conceived for the digital environment and for sale through digital stores and mobile telephony. The first band the label chose to support was the Roman crew Cor Veleno, followed a few months later by the newcomers The Styles, Trikobalto and Supernova. H2O Music also acted as digital distributor for the independent label Aiuola Dischi, whose first digital release was the second, acclaimed album by Non voglio che Clara. The label's roster has included Cor Veleno (hip-hop/rap), The Styles (hard rock), Trikobalto (funk), Supernova (dance), Non voglio che Clara (pop, distribution only) and Nadàr Solo (rock, distribution).

  • 2005

    H2O Music is founded as an alternative music label owned by Sony Music.

  • Cor Veleno becomes the first band signed to the label.

  • The Styles, Trikobalto and Supernova join the roster a few months later.

  • H2O Music becomes digital distributor for the independent label Aiuola Dischi.

Products and positioning

Alternative music label focused on digital-native production and digital-store distribution, owned by Sony Music.

  • Cor Veleno releases (Hip-Hop/Rap)

  • The Styles releases (Hard Rock)

  • Trikobalto releases (Funk)

  • Supernova releases (Dance)

  • Non voglio che Clara releases (Pop, distribution only)

  • Nadàr Solo releases (Rock, distribution)

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