Haato

Haato, also known as Haato & co., is a Singapore-based dessert retailer operating a café chain. The brand was formerly known as Gelato di Crema and is run by Dessert Empire Private Limited. Its cafés may be operated directly by the corporation or by franchisees, giving the business a mixed company-owned and franchised retail model. Haato’s offer is centered on Italian-style frozen desserts, particularly gelato, while extending into related café and casual-dessert categories. Its reported range includes yoghurt, sorbet, waffles, pastries, beverages, and hot food. This combination positions the brand as more than a specialist scoop shop: its outlets are designed to serve both frozen desserts and complementary café items across different occasions, including snacks, refreshments, and light meals. The brand’s documented market is Singapore. As of 2011, Haato had seven outlets across the country. The chain’s presence in multiple locations, together with its use of franchising, indicates an effort to distribute the concept beyond a single flagship store while retaining a recognizable dessert-café format. Public reference material does not establish the company’s founding year, founder, current outlet count, ownership details beyond its operation by Dessert Empire Private Limited, or its current operating status. Haato has also received third-party recognition in Singapore’s dessert scene. It was ranked second in a list of five best gelato shops in Singapore, although the available reference does not specify the publication date or the methodology behind the ranking. The recognition reflects the brand’s positioning around gelato quality and its visibility within Singapore’s competitive specialty-dessert market. Because the available documentation is limited and primarily describes the business around 2011, details about later expansion, product development, marketing activity, leadership, financial performance, and present-day operations remain unverified.

Haato is a Singaporean dessert-retail brand that developed as a café chain specializing in gelato and related dessert products. The business was formerly called Gelato di Crema before adopting the Haato name. Available reference material identifies Dessert Empire Private Limited as the company running the brand. The brand’s operating model combines corporate and franchised locations. A Haato café may be run directly by Dessert Empire Private Limited or by an independent franchisee. This structure allows the concept to expand through multiple retail sites while distributing some operating responsibility among franchise partners. The available sources do not provide the date on which the brand was founded, the date of its renaming, the identity of its founder, or details of its franchise agreements. Haato’s core proposition is built around gelato, supported by other frozen desserts such as yoghurt and sorbet. Its café menu also includes waffles, pastries, beverages, and hot food, creating a broader format than a store selling only packaged or scooped ice cream. The combination suggests a dessert-led café experience in which customers can choose frozen desserts alongside bakery items, drinks, and savory or hot offerings. By 2011, the chain had seven outlets across Singapore. This was the clearest documented measure of its footprint in the available material. The sources do not establish whether the chain subsequently expanded, contracted, changed its outlet model, or ceased operations. They also do not provide reliable information about current headquarters, ownership beyond the operating company, revenue, employees, international operations, or present-day product availability. Haato was recognized in a Singapore gelato ranking, placing second in a list of five best gelato shops. Although the date and methodology are not supplied, the ranking indicates that the brand had achieved visibility in Singapore’s specialty-dessert market. Its identity therefore rests on a combination of gelato specialization, café breadth, and local retail accessibility rather than on documented international scale. The historical record remains limited. Further verification would be needed to document the company’s founding and rebranding chronology, current status, leadership, outlet network, product evolution, marketing campaigns, and any corporate transactions.

• 2011

  Seven Singapore outlets documented

  [1]Haatoen.wikipedia.org

  Haato was reported to operate seven outlets across Singapore, using a combination of franchisee-run and corporation-run cafés.

• Formerly known as Gelato di Crema

  [1]Haatoen.wikipedia.org

  The brand previously operated under the name Gelato di Crema before becoming known as Haato or Haato & co. The date of the name change is not stated in the available source.

• Second-place gelato ranking

  [1]Haatoen.wikipedia.org

  Haato was ranked second in a list of five best gelato shops in Singapore. The date and publisher of the ranking are not specified in the available reference.

A Singapore dessert-café chain focused on gelato and complementary sweet, beverage, and light-food offerings, serving customers through company-operated and franchised outlets.

• Frozen dessert

  Gelato

  Gelato is Haato’s central product category and the main basis of the brand’s dessert-specialist identity. It is sold through the company’s café outlets and forms the core around which the wider menu is organized.

• Frozen dessert

  Yoghurt and sorbet

  Haato’s documented frozen-dessert range also includes yoghurt and sorbet. These offerings broaden the selection beyond traditional gelato and provide alternative textures and flavor profiles within the same dessert-focused retail format.

• Café dessert

  Waffles and pastries

  Waffles and pastries complement Haato’s frozen desserts and support its positioning as a café rather than a single-purpose gelato counter. The available source confirms these categories but does not provide individual product names, recipes, or launch dates.

• Café food and beverage

  Beverages and hot food

  The Haato café menu has been described as including beverages and hot food in addition to desserts. These categories extend the brand into refreshments and light dining, although specific menu items and their current availability are not documented.

1. 1Haatoen.wikipedia.org