Skip to content

Product brand

Unclaimed

An open-source task-management and self-improvement application that uses role-playing game mechanics to encourage users to build habits and complete tasks.

Last updated August 22, 2026

AI crawler reads

No AI crawler has read this profile yet.

Overview

Habitica is an online task-management and self-improvement application built around the structure and reward systems of a role-playing game. Rather than presenting productivity as a conventional checklist alone, it represents the user as a game character whose progress is linked to real-world behavior. Users organize activities into three principal categories: Habits, Dailies, and To-Dos. Completing beneficial habits and scheduled tasks can provide experience points, gold, and other in-game rewards, while recording harmful habits or failing certain scheduled activities can reduce health. The system is intended to make routine self-management more visible, motivating, and engaging. The service began as HabitRPG, a personal project created by Tyler Renelle. Renelle initially designed a Google Docs spreadsheet with color-coded formulas to help manage his own behavior, drawing inspiration from self-help writing about habit formation and procrastination. The project developed into a web application and attracted a growing user community. Siena Leslie and Vicky Hsu later joined Renelle and became co-founders of HabitRPG, Inc., which was formally incorporated in 2014. Habitica’s central product concept is the conversion of ordinary productivity actions into role-playing game progression. Habits can be configured as positive, negative, or both. A user might reward themselves for productive work or taking the stairs, while marking behaviors such as eating junk food as harmful. Repeated success improves the visual status of a habit and contributes to character development. Dailies are recurring activities scheduled for particular days or intervals, while To-Dos are one-time tasks that disappear from the active list after completion. Experience and level progression provide a longer-term framework, while gold and virtual items supply shorter-term reinforcement. The application expanded beyond its original web format through official Android and iOS applications. These replaced earlier mobile applications released under the HabitRPG name after the project’s successful crowdfunding campaign. Habitica is also an open-source project, and volunteers have contributed to areas including software development, translation, pixel art, music and sound effects, documentation, community support, and bug resolution. This contributor model has been an important part of the product’s identity and development history. In July 2015, the service was renamed Habitica. The new name referred to the fictional setting in which users’ adventures take place and was selected because some users found HabitRPG confusing or difficult to remember. The corporate name remained HabitRPG, Inc. The rebranding positioned Habitica less as a literal role-playing game and more as a broad behavior-change and productivity environment. Habitica has also been of interest to researchers studying gamification, motivation, habit formation, and the use of game mechanics in self-improvement tools. Its combination of task tracking, behavioral feedback, progression systems, and community features makes it a notable example of a gamified productivity application. The service has undergone changes to its social infrastructure, including the removal of the Tavern and guilds in August 2023 after earlier community and moderation disagreements. These changes altered how users interacted inside the platform and led some community activity to move to external services. Habitica’s core identity nevertheless remains centered on applying role-playing mechanics to everyday organization and personal goals.

History

Habitica originated as a personal behavior-management project by Tyler Renelle. Before it became a full online service, Renelle used a Google Docs spreadsheet containing color-coded formulas to track and encourage his own habits. The project was influenced by ideas from books about habit formation and overcoming procrastination. Its defining insight was to represent everyday actions through the conventions of a role-playing game, allowing completed tasks to produce visible progression and missed or harmful behaviors to carry game-like consequences. The spreadsheet concept developed into HabitRPG, an online application organized around an avatar, experience points, levels, health, gold, equipment, and other role-playing elements. Users could enter three broad kinds of real-world activity. Habits were ongoing behaviors that could be marked as beneficial or harmful. Dailies represented recurring responsibilities scheduled in advance. To-Dos were one-time tasks that could be removed after completion. This structure gave the service a way to handle both gradual behavior change and ordinary task planning within one interface. As interest in the project grew, Renelle brought in Siena Leslie and Vicky Hsu. The three became associated with the project’s founding team, and HabitRPG, Inc. was formally incorporated in 2014. Community participation became an important feature of the project. Volunteers contributed software changes, artwork, translations, sound and music, documentation, wiki editing, bug reports, feature work, and user assistance. Habitica’s open-source character supported this distributed development and helped create a large ecosystem of users and contributors. Funding and development also benefited from crowdfunding. On January 11, 2013, Renelle began a Kickstarter campaign with a target of twenty-five thousand dollars. The campaign ultimately raised more than forty thousand dollars. The resulting support helped the project continue development and contributed to the creation of mobile applications. Earlier mobile apps were released under the HabitRPG name; official Android and iOS applications later became part of the Habitica product family and replaced those deprecated applications. The product was renamed Habitica on July 31, 2015. The new name came from the fictional world associated with users’ in-app adventures. The change also addressed concerns that HabitRPG was difficult to remember or could be misunderstood as a conventional role-playing game. Although the product and public-facing service became Habitica, the incorporated company continued to use the HabitRPG, Inc. name. Habitica’s mechanics remained centered on linking actual behavior to game outcomes. Positive actions can earn experience and gold, while negative behavior or missed scheduled tasks can reduce health under applicable settings. Accumulated experience permits level advancement, and levels can restore health. Habit status can also change over time, visually signaling repeated success or failure. These systems are intended to provide immediate feedback and longer-term motivation rather than simply recording whether a task was completed. The service attracted interest from researchers examining gamification, self-regulation, habit formation, and the potential of game-based interfaces for behavior change. It therefore occupies a position between productivity software, self-help technology, and serious-game design. Habitica is not merely a conventional checklist with decorative game elements; its core user model makes task completion part of a persistent character-progression system. Community governance and social features later became significant points of change. In December 2022, moderators left following a disagreement with staff, and a number of recurring challenges ended. On August 8, 2023, Habitica removed the Tavern and guilds, two forms of in-service social space. The removal changed the platform’s community structure and caused some users to rely more heavily on external services, including Discord. Despite these changes, the central product remains an online and mobile task-management application that uses role-playing conventions to help users organize personal goals and daily responsibilities.

  • 2023

    Tavern and guilds are removed

    [1]

    Habitica removed its Tavern and guild social spaces on August 8, changing the way users interacted within the service.

  • 2022

    Moderator departure affects community activities

    [1]

    Moderators left after a disagreement with staff, and several recurring challenges subsequently ended.

  • 2015

    The service adopts the Habitica name

    [1]

    The website and applications were renamed Habitica on July 31, separating the public product identity from the company’s retained HabitRPG, Inc. name.

  • 2014

    HabitRPG, Inc. is incorporated

    [1]

    Siena Leslie and Vicky Hsu joined Tyler Renelle as co-founders, and HabitRPG, Inc. was formally incorporated.

  • 2013

    HabitRPG project and crowdfunding campaign begin

    [1]

    Tyler Renelle developed the early HabitRPG project and launched a Kickstarter campaign on January 11 with a twenty-five-thousand-dollar target. The campaign raised more than forty thousand dollars.

  • 2013

    HabitRPG is founded

    [1]

    The online task-management project was founded on January 30, 2013, evolving from Renelle’s personal spreadsheet-based habit-tracking experiment.

Products and positioning

Habitica positions itself as a productivity and self-improvement service that turns real-world habits and tasks into role-playing game progress. Its differentiation comes from combining task management with experience points, levels, virtual currency, items, character development, and community participation.

  • Task-management and self-improvement software · 2013

    Habitica web application

    The main Habitica service combines task management with a role-playing game interface. Users create Habits, Dailies, and To-Dos, then receive game-like consequences for their real-world actions. Experience points, levels, health, gold, equipment, and character development provide feedback and incentives. Habits can be positive, negative, or both; Dailies recur according to a schedule; and To-Dos are generally one-time activities.

  • Mobile productivity application

    Habitica for Android

    The official Android application extends Habitica’s gamified task-management model to mobile devices. It is part of the current Habitica application family and replaced earlier mobile applications released under the HabitRPG name.

  • Mobile productivity application

    Habitica for iOS

    The official iOS application provides mobile access to Habitica’s habits, recurring tasks, one-time To-Dos, and role-playing progression systems. It replaced an earlier HabitRPG-branded mobile application.

Marketing campaigns

  • 2013HabitRPG Kickstarter campaign

    Global online crowdfunding

    Tyler Renelle launched a Kickstarter campaign on January 11, 2013, to fund improvements to the HabitRPG project. The campaign set a goal of twenty-five thousand dollars and ultimately raised more than forty thousand dollars.

    Outcome. The campaign exceeded its funding target and supported continued development, including the project’s mobile expansion.

Brand decisions

  • 2023

    Remove the Tavern and guild social spacesStrategy

    Background

    The change followed a period of community disruption that included moderator departures after a disagreement with staff in late 2022.

    Action taken

    Habitica removed the Tavern and guilds from the service on August 8, 2023.

    Aftermath

    Much of the community’s social interaction shifted toward external platforms such as Discord.

  • 2015

    Rename the product from HabitRPG to HabiticaStrategy

    Background

    Some users reportedly found HabitRPG confusing or difficult to remember, and the product’s fictional setting offered a basis for a broader public-facing name.

    Action taken

    The website and applications were renamed Habitica on July 31, 2015, while the corporate name remained HabitRPG, Inc.

    Aftermath

    Habitica became the continuing public identity of the service and its mobile applications.

Sources2 sources

Cite this profile: Cite the canonical profile. /brand-wiki/habitica · Editorial policy · How profiles are compiled