Haid Center
Retailer / private label
UnclaimedHaid Center is one of Upper Austria's largest shopping malls, located in Ansfelden near Linz and anchored by IKEA.
Last updated September 28, 2026
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Overview
Haid Center is a shopping mall in Ansfelden in the Austrian state of Upper Austria, situated on the Kremstal Straße (B 139) close to the Haid motorway junction where the West Autobahn meets the Welser Autobahn. It opened on 12 October 1991 as a loose association of stores — initially IKEA and Maximarkt — and over the following years grew into a full shopping centre. Today it is one of the largest shopping centres in Upper Austria, with roughly 100,000 m² of sales area, more than 80 businesses, about 2,100 employees, and 2,500 free parking spaces. Average customer frequency is around 4 million visitors per year, and the catchment area covers some 1.7 million residents. The centre's retail mix combines internationally known fashion houses and boutiques with a food court and a range of services. Anchor and major tenants include IKEA, H&M, Humanic, Media Markt, New Yorker, Smyths Toys, TK Maxx, Tom Tailor, Action and sehen!wutscher. The food court was renovated and reopened in October 2017 with five new restaurateurs. The centre emphasises customer service and accessibility, offering services such as wheelchair and stroller rental, accessible parking and toilets, lifts, a pharmacy, ATMs, e-bike charging, family parking, a nursing room, lockers, free WLAN and a centre gift voucher that can be ordered online. Ownership has changed over time. In September 2006 the centre received its current name, Haid Center, and was taken over by Inter IKEA Centre Austria GmbH. On 3 September 2012 the sale of Haid Center from Inter IKEA to the ECE European Prime Shopping Centre Fund was announced. The centre is managed within the ECE Group, and accessibility enquiries are directed to ECE. A frequently raised criticism concerns the increased traffic volume around the centre; a planned Haid bypass of the Kremstal Straße is intended to relieve the situation.
History
Haid Center traces its origins to 1991, when the former Shopping Center Haid was founded as a loose association of stores including Maximarkt, Toys'R'Us and IKEA. It opened on 12 October 1991 with IKEA and Maximarkt. Over the next seven years, additional shops followed, such as Toys'R'Us (today Smyths Toys), H&M, Libro and New Yorker. In 2000 the mall was opened with a further 20 shops, and between 2006 and 2008 another 43 shops were added. In September 2006 the centre received its current name, Haid Center, and was taken over by Inter IKEA Centre Austria GmbH. On 3 September 2012 the sale of Haid Center from Inter IKEA to the ECE European Prime Shopping Centre Fund was announced, bringing the centre under ECE management. In October 2017 the renovated food court with five new restaurateurs was made accessible to visitors. The centre has continued to operate as a major regional shopping destination, with a diverse mix of internationally known fashion houses and boutiques, a food court and a central transport location. It offers more than 2,500 parking spaces and a range of services, and it emphasises accessibility throughout the centre. Criticism has focused particularly on the increased traffic volume around the centre, with a planned Haid bypass of the Kremstal Straße expected to bring significant relief.
- 2017
In October 2017 the renovated food court with five new restaurateurs opens.
- 2012
On 3 September 2012 the sale of Haid Center from Inter IKEA to the ECE European Prime Shopping Centre Fund is announced.
- 2008
Between 2006 and 2008 another 43 shops are added.
- 2006
In September 2006 the centre is renamed Haid Center and taken over by Inter IKEA Centre Austria GmbH.
- 2000
The mall opens with a further 20 shops.
- 1998
By this time additional shops such as Toys'R'Us (today Smyths Toys), H&M, Libro and New Yorker had joined.
- 1991
Shopping Center Haid opens on 12 October 1991 with IKEA and Maximarkt.
Products and positioning
Family-friendly regional shopping centre with a broad international tenant mix, strong service and accessibility offering, and a central transport location.
IKEA
H&M
Humanic
Media Markt
New Yorker
Smyths Toys
TK Maxx
Tom Tailor
Action
sehen!wutscher
Sources6 sources
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