Haji Husein Alireza & Co. Ltd.

Haji Husein Alireza & Co. Ltd. (HHA) is a Saudi Arabian diversified trading and distribution company established in 1906. It was formed as an offshoot of the House of Alireza & Abulhassan and is described as Saudi Arabia's second-oldest company. From its origins as a general trading house, the business developed interests across automobiles, foodstuffs, building materials, jewelry, information technology and computer hardware. Automotive distribution became the company's most important long-term activity. In 1926, HHA became the first company to import and distribute automobiles commercially in the Arabian Peninsula. This early role helped establish the group as a significant intermediary between international vehicle manufacturers and the Saudi market. The company later built a portfolio spanning passenger cars and commercial vehicles, with automotive operations remaining central even as its wider trading interests evolved. HHA has represented Mazda in Saudi Arabia since 1968 and became the marque's exclusive distributor in the kingdom. The scale of its Mazda operation was especially visible in 1978, when the company reportedly imported 35,000 of the 212,000 vehicles brought into Saudi Arabia during the first ten months of that year. Approximately 90 percent of HHA's imports in that period were four-door Mazda 929 sedans, and the company was selling an average of about 3,500 cars per month. The group's automotive portfolio has also included Aston Martin, Mazda and MAN Commercial Vehicles as exclusive distribution relationships in Saudi Arabia. In 2011, HHA added agreements covering Geely and Peugeot. The Geely relationship began with an agreement to import and distribute the Chinese marque's vehicles in Saudi Arabia, and HHA became Geely's exclusive distributor in the kingdom in 2016. The Peugeot partnership ended in January 2018. Beyond vehicles, HHA acquired NATCOM, a Saudi information-technology and hardware company established in 1978. This transaction broadened the group's activities beyond traditional trading and automotive distribution. The company has also been consistently placed among Saudi Arabia's top 100 companies in published rankings. Available reference material does not establish a current public listing, revenue figure, employee count, detailed ownership structure or complete present-day brand portfolio. HHA is therefore best understood as a long-established Saudi corporate group with a historic concentration in automotive distribution and a broader trading background.

Haji Husein Alireza & Co. Ltd. was established in 1906 as an offshoot of the House of Alireza & Abulhassan. It began as a general trading company at a time when commercial groups in the Arabian Peninsula commonly served several markets rather than concentrating on a single product category. HHA's early interests included automobiles, foodstuffs, building materials and jewelry. The company entered the automotive business in a pioneering capacity. In 1926, it became the first company to import and distribute automobiles on a commercial basis in the Arabian Peninsula. This activity connected the developing Saudi market with overseas vehicle manufacturers and eventually became the most durable and prominent part of HHA's business. Although the group retained diversified interests, automotive distribution remained its principal area of activity. A major stage in the company's automotive development began in 1968, when HHA started representing Mazda in Saudi Arabia and later became Mazda's exclusive distributor in the kingdom. The relationship grew substantially during the 1970s. In the first ten months of 1978, HHA reportedly accounted for 35,000 of the 212,000 vehicles imported into Saudi Arabia. About 90 percent of HHA's imports were four-door Mazda 929 sedans, while the company was said to be selling an average of 3,500 cars each month. HHA's distribution activities later expanded across several international marques and vehicle segments. The company has been identified as an exclusive Saudi distributor for Aston Martin, Mazda and MAN Commercial Vehicles. In 2011, it signed agreements to import and distribute Geely and Peugeot vehicles. The Geely relationship developed into an exclusive distribution appointment in 2016. The Peugeot partnership ended in January 2018. The group also expanded into information technology through the acquisition of NATCOM, a Saudi IT and hardware company established in 1978. This acquisition reflected the broader corporate structure implied by HHA's origins as a general trading enterprise rather than a single-brand automotive business. Its historical and reported interests have included consumer and industrial goods alongside vehicle distribution. HHA has regularly appeared among Saudi Arabia's top 100 companies and is described as the country's second-oldest company. Publicly available reference material does not provide a sufficiently detailed account of its current management, ownership, financial performance, operating subsidiaries or current distribution agreements. The documented history nevertheless establishes HHA as one of Saudi Arabia's earliest organized trading businesses and a longstanding force in the kingdom's automotive distribution sector.

• 2018

  Peugeot partnership ends

  [1]Haji Husein Alireza & Co. Ltd.en.wikipedia.org

  The company's partnership with Peugeot ended in January.

• 2016

  Geely exclusivity granted

  [1]Haji Husein Alireza & Co. Ltd.en.wikipedia.org

  HHA became Geely's exclusive distributor in Saudi Arabia.

• 2011

  Geely and Peugeot distribution agreements

  [1]Haji Husein Alireza & Co. Ltd.en.wikipedia.org

  HHA signed agreements to import and distribute Geely and Peugeot vehicles in Saudi Arabia.

• 1978

  NATCOM is established

  [1]Haji Husein Alireza & Co. Ltd.en.wikipedia.org

  NATCOM, later acquired by HHA, was established as a Saudi IT and hardware company.

• 1968

  Mazda representation begins

  [1]Haji Husein Alireza & Co. Ltd.en.wikipedia.org

  HHA began representing Mazda in Saudi Arabia and later became its exclusive distributor.

• 1926

  Commercial automobile distribution begins

  [1]Haji Husein Alireza & Co. Ltd.en.wikipedia.org

  HHA became the first company to import and distribute automobiles commercially in the Arabian Peninsula.

• 1906

  Company established

  [1]Haji Husein Alireza & Co. Ltd.en.wikipedia.org

  HHA was formed as a general trading company and as an offshoot of the House of Alireza & Abulhassan.

A long-established Saudi trading and distribution group positioned around automotive importation, manufacturer representation and dealership operations, supported by interests in technology and other general-trading categories.

• Automotive distribution · 1926

  Automobile distribution

  Automobile importation and distribution has historically been HHA's central business. The company pioneered commercial vehicle importing in the Arabian Peninsula and has represented several international passenger-car and commercial-vehicle manufacturers in Saudi Arabia.

• Passenger automobiles · 1968

  Mazda vehicles

  HHA has represented Mazda in Saudi Arabia since 1968 and became its exclusive distributor. Mazda formed the most extensively documented part of HHA's historical automotive portfolio, including substantial sales of the Mazda 929 during the late 1970s.

• Luxury automobiles

  Aston Martin vehicles

  Aston Martin has been identified among the vehicle marques for which HHA held exclusive distribution responsibility in Saudi Arabia. The available reference material does not specify the dates or current terms of the relationship.

• Commercial vehicles

  MAN Commercial Vehicles

  HHA has been identified as the exclusive Saudi distributor for MAN Commercial Vehicles, extending its automotive activities beyond passenger cars into trucks and other commercial transport products.

• Passenger automobiles · 2011

  Geely vehicles

  HHA signed an agreement to import and distribute Geely vehicles in Saudi Arabia in 2011 and became the marque's exclusive distributor in the kingdom in 2016.

• Information technology

  NATCOM IT and hardware

  NATCOM was a Saudi information-technology and hardware company established in 1978 and later acquired by HHA. The acquisition broadened the group's activities beyond automotive and general trading.

• 2018

  End the Peugeot partnershipOther

  Background

  HHA had distributed Peugeot vehicles in Saudi Arabia under the 2011 agreement.

  Action taken

  HHA and Peugeot ended their partnership in January 2018.

  Aftermath

  The company no longer served as Peugeot's Saudi distribution partner according to the cited reference.

  Source

• 2016

  Obtain exclusive Geely distribution rightsStrategy

  Background

  HHA had imported and distributed Geely vehicles under an agreement signed in 2011.

  Action taken

  HHA became Geely's exclusive distributor in Saudi Arabia.

  Aftermath

  The appointment strengthened HHA's position in the Saudi passenger-vehicle distribution market, although the available material does not document the later status of the arrangement.

  Source

• 2011

  Expand the vehicle portfolio through Geely and PeugeotStrategy

  Background

  HHA's automotive business already covered established international marques and commercial vehicles.

  Action taken

  The company signed agreements to import and distribute Geely and Peugeot vehicles in Saudi Arabia.

  Aftermath

  The Geely relationship later became exclusive, while the Peugeot partnership ended in January 2018.

  Source

• 1926

  Enter commercial automobile distributionStrategy

  Background

  HHA had originated as a diversified general trading company.

  Action taken

  It began importing and distributing automobiles commercially in the Arabian Peninsula.

  Aftermath

  Automotive distribution became the group's principal long-term business area.

  Source

1. 1Haji Husein Alireza & Co. Ltd.en.wikipedia.org