Product brand
UnclaimedHALO is a safe-sleep baby brand founded in 1994 by Bill Schmid, known for its SleepSack wearable blankets and BassiNest bassinets.
Last updated September 15, 2026
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Overview
HALO is a baby sleep brand whose official site describes simple, innovative products designed to make sleep better, longer and safer for the whole family, spanning newborn swaddles, wearable blankets, bassinets, cribs and mattresses. The company states it was founded by Bill Schmid in 1994 after he lost his firstborn to SIDS in 1991, and that its SleepSack became the #1 choice of hospitals nationwide. HALO reports being trusted by 1,500+ hospitals and helping 40 million families sleep better.
History
HALO states that its company was built on the desire to protect families and promote safe sleep. Founder Bill Schmid lost his firstborn to SIDS in 1991 and was determined to create a product that prevented it from happening to anyone else; his drive led him to design the SleepSack. The brand's journey page states that Bill Schmid founded HALO in 1994, that the HALO SleepSack was born in 2001, that in 2012 HALO sold 8 million SleepSacks, and that the DreamWeave Breathable Mattress launched in 2021. HALO describes itself as having worked for 30 years to become the go-to source for tired parents and reports helping over 30 million parents rest easier.
Products and positioning
Safe-sleep leader and go-to source for tired parents, with products described as simple, innovative and designed for better, longer, safer sleep.
SleepSack
Wearable blanket designed to help babies get better, longer sleep without loose blankets.
BassiNest
Bassinet collection including the BassiNest Connected Swivel Sleeper 3.0 and BassiNest Swivel Sleeper 4.0 Air.
DreamWeave Breathable Mattress
Breathable crib mattress launched in 2021.
Sources3 sources
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