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Hammer Strength

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Hammer Strength is a strength-training equipment brand presented by Life Fitness / Hammer Strength, offering racks, rigs, platforms, plate-loaded machines, trainers, dumbbells, barbells, plates, and training accessories.

Last updated September 11, 2026

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Overview

Hammer Strength is presented by Life Fitness / Hammer Strength as one of two world-class brands within a single, unified company, alongside Life Fitness. Its official brand page describes a commitment to excellence through purposeful engineering and lasting partnerships, and lists product categories including racks, rigs and platforms, plate-loaded machines, Hammer Strength Select, Hammer Strength Performance Trainers, dumbbells and fixed barbells, barbells and plates, and functional, speed and conditioning, and mobility and stability training accessories. The brand states that it certifies products to ASTM and EN standards and then surpasses these standards up to 10x. Its plate-loaded machine range includes chest press, shoulder press, lat pulldown and many other named machines.

History

Hammer Strength is presented by Life Fitness / Hammer Strength as one of two world-class brands within a single, unified company, alongside Life Fitness. The corporate About page states that the company's legacy began in 1968 with the LifeCycle, the first electronic exercise machine, and that it conducts advanced biomechanics research to drive design and development. The page describes the company as a digital-first company that leans into its Digital Solutions to enhance user experience. The Hammer Strength brand page states that the brand certifies its products to ASTM and EN standards and then surpasses these standards up to 10x.

Products and positioning

Built To A Higher Standard; found in elite athletic facilities around the world; commitment to quality described as non-negotiable.

  • Racks, Rigs, & Platforms

  • Plate Loaded Machines

  • Hammer Strength Select

  • Hammer Strength Performance Trainers

  • Dumbbells & Fixed Barbells

  • Barbells & Plates

  • Functional Training Accessories

  • Speed & Conditioning Training Accessories

  • Mobility, Stability & Band Training Accessories

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