Hanky Panky
Product brand
UnclaimedHanky Panky is an American lingerie brand founded in 1977, known for its Signature Lace® and the World's Most Comfortable Thong®.
Last updated September 15, 2026
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Overview
Hanky Panky is a lingerie brand that began in 1977 when founder and designer Gale Epstein crafted lingerie from a Victorian-era handkerchief. By the 1980s the brand had transformed the thong into an effortless, wearable, iconic style, and its Signature Lace® became an everyday essential by the 1990s. The brand describes itself as "Mischief Makers Since 1977" and is known for the iconic World's Most Comfortable Thong®, made by women who changed the rules. Its product range includes thongs, underwear, bralettes, multi-packs, lingerie, and swimwear, with signature lines such as Signature Lace®, Supima® Cotton, BreatheSoft™, and DreamEase™.
History
Hanky Panky's story started in 1977 with a hanky: founder and designer Gale Epstein crafted lingerie from a Victorian-era handkerchief, and her experiment quickly caught the fashion world's attention. By the 1980s, Hanky Panky transformed the thong from uncomfortable and provocative to effortless, wearable, and iconic. By the 1990s, the brand's Signature Lace® became an everyday essential. The brand describes itself as "Unapologetically comfortable since 1977" and "Mischief Makers Since 1977." Its thong, made from signature stretch lace and designed for an impossibly comfortable fit, has been a wardrobe staple since 1986.
Products and positioning
Unapologetically comfortable lingerie; known for the iconic World's Most Comfortable Thong®.
Signature Lace®
Best-selling lace that stretches to move with you without digging in or losing its shape; scalloped edges lie flat under clothing.
Supima® Cotton
Breathable everyday softness.
BreatheSoft™
Smooth, seamless, and cool against skin; ultra-lightweight microfiber with a Supima® Cotton gusset.
DreamEase™
Buttery-soft TENCEL™ modal-spandex jersey knit made from beech wood fibers, built for lounging and sleeping.
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