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Corporate brand

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An Israeli nightclub brand known for electronic dance music, international DJs, themed events, and venues in Jerusalem, Tel Aviv, and Haifa.

Last updated August 25, 2026

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Overview

Haoman 17 is an Israeli nightclub brand whose name derives from the address of its original venue at 17 Haoman Street in Jerusalem. The first club opened in 1995 in the Talpiot industrial area under the direction of Ruben Lublin and a group of young Jerusalem promoters. It developed a reputation for combining sophisticated sound equipment, distinctive interior design, and programming centered on electronic dance music. The venue's ability to attract internationally recognized DJs helped distinguish it from many other Israeli nightclubs and drew patrons from outside Jerusalem. The Jerusalem club became particularly associated with large after-parties held around major Jewish holidays. These events were developed in collaboration with Tel Aviv promoter Shirazi and door selector Yair Shaham, and were known for elaborate themes, international guests, and extended running times. Some began in the early morning and continued for much of the day. Resident and recurring DJs included Sahar Zangilevitch, Asi Kojack, DJ Jez Ansell, Tal Pinhasi, Yuval Zach, and Omri H. International performers connected with the brand included Tiësto, John Acquaviva, Layo & Bushwacka!, Mr. C, Richie Hawtin, Dave Angel, Armin van Buuren, Steve Lawler, Dave Seaman, Derrick May, Erick E, Master H, Dan Ghenacia, and Dimitri. Haoman 17 expanded beyond Jerusalem during the early 2000s. A Haifa branch opened in 2002, while the Tel Aviv branch opened in 2005. The Haifa venue closed several years later after a violent incident outside the club. The Jerusalem venue also experienced serious operational disruptions, including a major fire and a heavily publicized tax-authority raid. The Jerusalem branch ultimately closed in 2007. The Tel Aviv venue became the enduring center of the brand. It hosted internationally prominent DJs such as Armin van Buuren, Laurent Garnier, Sven Väth, Paul van Dyk, Sasha, and Tiësto, while also presenting performers associated with the earlier Jerusalem venue. DJ Magazine placed the Tel Aviv club in its global Top 100 clubs chart in 2009. In addition to electronic music nights, the venue has hosted parties associated with the LGBTQ+ community, private functions, film premieres, fashion shows, and events connected with Madonna. Its regular operating pattern has included Thursday and Friday nights, although programming has varied by event. Haoman 17's history also includes a serious security incident. On August 29, 2011, a Palestinian attacker reportedly drove a stolen taxi into a police checkpoint outside the Tel Aviv club and then stabbed people nearby. Four civilians and four police officers were injured. A border-police roadblock and rapid intervention prevented a larger attack, while many people inside the club were reportedly unaware of the incident as it unfolded. The event underscored the security challenges faced by crowded nightlife venues in Israel. The brand is best understood as an entertainment and nightlife operator rather than a conventional consumer-products brand. Its value has been built through venue identity, music curation, event production, relationships with performers and promoters, and the ability to serve both club audiences and occasional private or cultural events. Public reference material does not establish a listed parent company, ownership structure, financial results, or a precise current branch network beyond the continuing association with the Tel Aviv venue.

History

Haoman 17 began in Jerusalem in 1995, when Ruben Lublin and a group of young promoters established a nightclub in the city's Talpiot industrial zone. The venue took its name from its street address, 17 Haoman Street. Its early identity was built around electronic dance music, modern sound infrastructure, distinctive design, and an emphasis on bringing international DJs to Israel. The Jerusalem club became a destination for audiences beyond the capital. Its bookings included performers associated with house, techno, and related forms of dance music, including Tiësto, John Acquaviva, Richie Hawtin, Armin van Buuren, Steve Lawler, Dave Seaman, Derrick May, and others. The club also developed a recognizable event format through elaborate holiday after-parties. Held around six times a year in collaboration with Tel Aviv promoter Shirazi and door selector Yair Shaham, these events featured changing themes, resident DJs, international guests, and unusually long operating hours. During the early 2000s, the brand expanded to other Israeli cities. A Haifa branch opened in 2002, followed by a Tel Aviv branch in 2005. The Haifa location closed several years later after a violent incident outside the club. The Jerusalem venue encountered additional difficulties, including a substantial fire that temporarily closed it and a tax-authority raid that resulted in the owners being jailed for an extended period, according to published accounts. The original branch closed permanently in 2007. Tel Aviv became the brand's principal surviving venue. It continued the international-DJ strategy associated with Jerusalem, presenting artists such as Laurent Garnier, Sven Väth, Paul van Dyk, Sasha, Tiësto, and Armin van Buuren. The venue's profile was recognized when it appeared in DJ Magazine's 2009 Top 100 clubs chart. Its programming also broadened beyond standard club nights: it hosted LGBTQ+ parties, private events, film premieres, fashion shows, and events associated with Madonna. The Tel Aviv branch was the scene of a major security incident on August 29, 2011. A Palestinian attacker reportedly stole a taxi, drove it into a police checkpoint outside the club, and then stabbed people nearby. Four civilians and four police officers were injured. Police and border-police intervention prevented the attacker from reaching a larger group of people inside or around the venue, and reports stated that many club-goers inside did not know what had happened at the time. Publicly available reference material presents Haoman 17 primarily as a venue and nightlife brand. It does not provide reliable information about current ownership, detailed corporate structure, revenues, or a complete contemporary list of locations. The Tel Aviv venue remains the brand's principal publicly identified operation.

  • 2011

    Security attack outside Tel Aviv venue

    [1]

    A vehicle-ramming and stabbing attack outside the club injures civilians and police officers but is stopped before causing a larger casualty event.

  • 2009

    Tel Aviv venue appears in DJ Magazine's Top 100 clubs chart

    [1]

    The Tel Aviv branch receives international recognition through inclusion in DJ Magazine's global club ranking.

  • 2007

    Jerusalem branch closes

    [1]

    The original Jerusalem venue ends operations after years of prominence and operational difficulties.

  • 2005

    Tel Aviv branch opens

    [1]

    A Tel Aviv location opens and later becomes the brand's most successful and enduring venue.

  • 2002

    Haifa branch opens

    [1]

    The brand expands beyond Jerusalem with a nightclub in Haifa.

  • 1995

    First Haoman 17 club opens in Jerusalem

    [1]

    The original nightclub opens in Jerusalem's Talpiot industrial zone at 17 Haoman Street.

Products and positioning

A prominent Israeli electronic-music and nightlife venue brand positioned around high-quality sound, international DJ programming, large-scale themed events, and a flexible Tel Aviv entertainment space.

  • Nightclub · 2005

    Haoman 17 Tel Aviv

    The brand's principal Tel Aviv venue, focused on late-night electronic music and DJ programming. It has hosted internationally known artists, recurring weekend events, community-oriented parties, and occasional private or cultural functions.

  • Nightclub · 1995

    Haoman 17 Jerusalem

    The original venue in Jerusalem's Talpiot industrial zone. It became known for advanced audio equipment, innovative design, international DJ bookings, resident DJs, and large holiday after-parties before closing in 2007.

  • Nightclub · 2002

    Haoman 17 Haifa

    A Haifa branch opened during the brand's early expansion. It closed several years later after a violent incident outside the venue.

Controversies

  • Tax-authority raid involving Jerusalem club owners

    Published accounts describe a highly publicized raid by Israeli tax officials at the Jerusalem branch, after which the club's owners were jailed for an extended period. The available reference does not provide sufficient detail about the allegations, legal findings, or final outcome.

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Marketing campaigns

  • Jewish holiday after-parties

    Israel

    The Jerusalem venue developed a recurring event series around major Jewish holidays, using elaborate themes, extended hours, resident DJs, and international performers to create destination nightlife events.

    Outcome. The events contributed to the Jerusalem club's distinctive reputation and attracted attendees from outside the city.

Brand decisions

  • 2005

    Opening of the Tel Aviv venueStrategy

    Background

    The brand pursued a presence in Israel's major commercial and entertainment center.

    Action taken

    A Tel Aviv branch opened and adopted the brand's established emphasis on international DJs and electronic dance music.

    Aftermath

    The Tel Aviv venue became the brand's most successful publicly identified location and gained international club-scene recognition.

  • 2002

    Expansion to HaifaStrategy

    Background

    After establishing the Jerusalem venue, the brand sought to expand its nightclub model to another Israeli city.

    Action taken

    Haoman 17 opened a branch in Haifa.

    Aftermath

    The Haifa branch later closed following a violent incident outside the club.

Sources2 sources

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