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Hamnmagasinet

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Retailer / private label

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Hamnmagasinet is a seasonal summer boutique on Utö in the Stockholm Archipelago, housed in an old salt shed and selling fashion, home décor and the private-label Utö Collection.

Last updated September 26, 2026

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Overview

Hamnmagasinet (literally 'the harbour warehouse') is a summer shop located in the old salt shed next to Gruvbryggan, the mining jetty, on the island of Utö in the Stockholm Archipelago, Sweden. It operates as part of the Utö gästhamn (Utö guest harbour) visitor destination and is presented on the harbour's official website. The store is seasonal, opening for the Swedish summer, and serves both visiting boaters and summer residents of the island. The shop's assortment combines summer fashion for women and men with interior and home décor details for the summer home. According to its official page, it carries selected external brands including Sail Racing, Lexington, Boomerang, Line of Oslo, Mos Mosh, Beck Söndergaard, Mateus, Skultuna and Skruf, among others. Alongside these third-party labels, Hamnmagasinet sells its own private-label line, Utö Collection, which features the island's own logo and includes sweatshirts, T-shirts, beach bags and thin cotton caps. Utö Collection is produced and designed by the company Sport Design Sweden, which specialises in resort and destination apparel and works with a number of Swedish summer destinations and major ski resorts in Sweden, the United States, the Alps and the indoor ski slope in Dubai. This arrangement gives the small island shop a private label with professional design and manufacturing behind it. Hamnmagasinet communicates with customers by email at magasinet@utogasthamn.se and maintains an Instagram presence at @hamnmagasinet, where it shares news, offers and store inspiration. Its identity is closely tied to its setting: a historic salt shed by the mining jetty, repurposed as a contemporary summer boutique. The store is a retail and private-label operation rather than a manufacturer, and its scale is local and seasonal.

History

Hamnmagasinet is a summer shop on Utö, an island in the Stockholm Archipelago, Sweden. It occupies the old salt shed next to Gruvbryggan, the mining jetty, a location tied to Utö's historic iron-mining heritage. The building's former function as a salt store gives the shop its name, which translates as 'the harbour warehouse'. The store operates as part of the Utö gästhamn (Utö guest harbour) destination and is documented on the harbour's official website. It is a seasonal business, opening for the summer season to serve boaters visiting the guest harbour and summer residents of the island. Its retail concept mixes summer fashion for women and men with interior and home décor items for the summer home. The shop carries a curated selection of external brands, including Sail Racing, Lexington, Boomerang, Line of Oslo, Mos Mosh, Beck Söndergaard, Mateus, Skultuna and Skruf, among others. A central part of the offer is Utö Collection, the island's own fashion and interior collection, sold under the island's own logo. The collection includes sweatshirts, T-shirts, beach bags and thin cotton caps. Its production and design are handled by Sport Design Sweden, a company specialising in destination and resort apparel that works with several Swedish summer destinations and major ski resorts in Sweden, the United States, the Alps and the indoor ski slope in Dubai. Hamnmagasinet maintains direct contact with customers by email at magasinet@utogasthamn.se and an Instagram account, @hamnmagasinet, used to share news, offers and store inspiration. The available evidence does not record a founding year, founder, ownership structure beyond its association with Utö gästhamn, or financial details.

Products and positioning

A seasonal island summer boutique combining curated third-party fashion and home brands with an own-label destination collection, set in a historic salt shed by the mining jetty on Utö.

  • Utö Collection

    The island's own fashion and interior collection, sold under the island's own logo, including sweatshirts, T-shirts, beach bags and thin cotton caps; produced and designed by Sport Design Sweden.

  • Sail Racing

    External brand carried by the shop.

  • Lexington

    External brand carried by the shop.

  • Boomerang

    External brand carried by the shop.

  • Line of Oslo

    External brand carried by the shop.

  • Mos Mosh

    External brand carried by the shop.

  • Beck Söndergaard

    External brand carried by the shop.

  • Mateus

    External brand carried by the shop.

  • Skultuna

    External brand carried by the shop.

  • Skruf

    External brand carried by the shop.

Sources2 sources

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