Hard Off

Hard Off is a Japanese chain of second-hand reuse shops. Its predecessor was 'Sound Hokuetsu', an audio-visual retail store founded by Yoshimasa Yamamoto in 1972, and it converted to a second-hand store business in 1993. It is described as Japan's largest second-hand store, with over a thousand stores globally as of May 2026. The Hard Off Group operates real stores and digital services across Japan and overseas, handling items such as musical instruments, home appliances, furniture, audio equipment, toys, and branded goods, with purchase methods including in-store, mail-in, and on-site buying.

The company began in 1972 as 'Sound Hokuetsu', a new audio equipment retail store. Amid a shift from a mass-production, mass-consumption, mass-disposal society toward a sustainable circular society, the company changed direction from new product sales to the reuse business. It opened reuse stores across Japan together with franchisee companies. As of May 2026, it had over a thousand stores globally.

Reuse shop chain promoting a sustainable circular society by connecting unwanted goods to people who need them.

• Musical instruments

• Home appliances

• Furniture

• Audio equipment

• Toys

• Branded goods

1. 1中古品の買取・販売ならハードオフ | 楽器・家電・家具など取扱商品多数のリサイクルショップhardoff.co.jp
2. 2ハードオフグループについて | 中古品の買取・販売ならハードオフ(楽器・家電・家具など取扱商品多数のリサイクルショップ)hardoff.co.jp
3. 3スポーツ支援 | 中古品の買取・販売ならハードオフ(楽器・家電・家具など取扱商品多数のリサイクルショップ)hardoff.co.jp
4. 4Hard Off Taiwan Inc.wikidata.org
5. 5海德沃福zh.wikipedia.org