Recent events
Recent events tied to this brand in public sources.
Back to profile24 entries · Page 1 of 2
2026
Harley-Davidson raises 2026 guidance for HDMC and HDFS
Harley-Davidson announced that it was raising full-year 2026 financial guidance for HDMC and HDFS. The revised outlook included HDMC operating income of $25 million to $55 million and HDFS operating income of $60 million to $70 million.
2026
Harley-Davidson reports third-quarter 2026 results
Harley-Davidson reported its third-quarter 2026 financial results, including net income attributable to HDI of $43 million.
2021
Harley-Davidson launches LiveWire One in the United States
Harley-Davidson launched the LiveWire One in the United States under its standalone electric brand, LiveWire.
2021
LiveWire One introduced as LiveWire's initial offering
Harley-Davidson's LiveWire electric motorcycle brand became available on its own website, with the LiveWire One as its initial offering.
2021
Harley-Davidson launches LiveWire as an electric motorcycle brand
Harley-Davidson announced the launch of LiveWire as an all-electric motorcycle brand. The first LiveWire-branded motorcycle was scheduled to launch on July 8, 2021; that future launch had not yet occurred at the time of the announcement.
2021
Aerosmith and Harley-Davidson partner on clothing collection
Aerosmith partnered with Harley-Davidson on a clothing collection featuring 17 styles across six graphic designs.
2021
Harley-Davidson, Bravado and Aerosmith apparel collaboration
Harley-Davidson and Bravado announced a collaboration with the rock band Aerosmith on a limited-edition apparel collection.
2021
Display Technologies files patent suits against five vehicle makers
Display Technologies sued GM, Harley-Davidson, Honda, Toyota and Volkswagen (Porsche) in March, alleging infringement involving infotainment systems.
2021
STEM101 and Harley-Davidson collaborate on children’s learning activity
Wisconsin organization STEM101 teamed up with Harley-Davidson to create a hands-on learning activity for children, including a kit for learning to wire simple electrical circuits.
2020
Serial 1 Cycle Company announces entry into the e-bike market
Serial 1 Cycle Company, an e-bike brand formed with Harley-Davidson, announced its entry into the e-bike market. Its first product line was planned to arrive in spring 2021.
2020
Harley-Davidson launches Serial 1 electric bicycle
Harley-Davidson launched the Serial 1 electric bicycle, which was scheduled to go on sale in March 2021.
2020
Harley-Davidson announces exit from India
Harley-Davidson announced that it would exit the Indian market after weak sales there.
2020
Harley-Davidson offers discounts and benefits on motorcycles in India
Harley-Davidson offered benefits on much of its motorcycle portfolio in India, including reduced prices for the Street 750 and Street 750 Anniversary edition, exchange benefits of up to ₹90,000, and loyalty benefits of ₹1.5 lakh on qualifying Sportster and Softail bikes.
2020
Harley-Davidson reportedly lays off staff amid downsizing
Reports said Harley-Davidson had laid off employees as part of a scale-down of operations amid reduced demand and sales during the COVID-19 pandemic; the article noted there was no official statement from the brand.
2020
Harley-Davidson CFO John Olin leaves the company
Harley-Davidson's CFO of 17 years, John Olin, had left the company; finance controller Darrell Thomas was temporarily taking over the position.
2020
Harley-Davidson announces Tomahawk workforce reduction
Harley-Davidson announced a workforce reduction of approximately 50 employees at its Tomahawk location, tied to an adjustment in production volume.
2020
Harley-Davidson changes board leadership
As part of the leadership change, Harley-Davidson named Jochen Zeitz chairman of the board, while current chairman Michael Cave became presiding director.
2020
Harley-Davidson appoints Jochen Zeitz acting president and CEO
Harley-Davidson appointed board member Jochen Zeitz as acting president and CEO. Zeitz was also named chairman of the board and will remain chairman once a new CEO is appointed.
2020
Harley-Davidson CEO steps down; interim CEO named
Harley-Davidson CEO Matthew Levatich stepped down, and board member Jochen Zeitz was named interim CEO while an external search firm helps find a new chief executive.
2020
Matt Levatich steps down from Harley-Davidson
Harley-Davidson president and CEO Matt Levatich is stepping down from the company; he will remain with the company through March, according to its news release.