Haro Eyewear
Product brand
UnclaimedIndependent eyewear brand offering sunglasses and blue-light-blocking glasses named after coastal and alpine places.
Last updated September 10, 2026
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Overview
HARO Eyewear is described as an independent eyewear brand. Its official site presents sunglasses and blue-light blockers organized into collections such as The Riviera Notes, The Amalfi Selects, and The Alpine Edition, with frames priced at $49.00. The brand states that every HARO frame begins with a place, and that frames are made with Italian acetate, polarized lenses, and UV400 protection. HARO Eyewear is operated by EBM Digital Business LLC, registered in New Mexico, United States.
History
HARO Eyewear is described as an independent eyewear brand. According to its official site, HARO was born in Europe from a belief that great design doesn't need permission to exist. The brand states that every HARO frame begins with a place, citing the Italian coast, the French Riviera from Cassis to Cap-Ferrat, and the Alpine valleys, and that each frame carries the name of a place that earned it. HARO Eyewear is operated by EBM Digital Business LLC, registered in New Mexico, United States, with operations, customer support, and legal handled out of Clov… (text truncated in source).
Products and positioning
Quiet by design; frames carry no logo on the front and are named after places.
Davos 1924
Rectangular blue-light glasses drawn from a 1924 Davos sanatorium; hand-finished Italian acetate, rectangular silhouette, blue-light lenses; two colorways: Tortoise, White/Black.
St. Moritz '19
Narrow blue-light glasses with metal detail drawn from cars on the frozen lake; hand-finished acetate frame with metal accents; six colorways: Black, Champagne with Gold Accents, Rose/Gold, Tortoise, Crystal, Gray with Silver Accents.
Sources5 sources
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