Harrison Advanced Rods
Corporate brand
UnclaimedHarrison Advanced Rods is a British fishing-rod brand.
Last updated October 14, 2026
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Overview
Harrison Advanced Rods is a British brand associated with fishing rods. The supplied evidence does not contain information about the company or its products: the cited material concerns Shudder and Variety, rather than Harrison Advanced Rods. Accordingly, details such as its founding, headquarters, ownership, product range, and commercial markets cannot be established from the evidence provided.
History
The supplied evidence does not document the history of Harrison Advanced Rods. It contains a Variety report about Shudder acquiring a film and a Variety corporate description, neither of which establishes the fishing-rod brand's founding, development, ownership, or product history. A detailed chronology therefore cannot be responsibly provided from this material.
Products and positioning
Fishing-rod brand; further positioning is not established by the supplied evidence.
Product categories. Fishing rods
Recent events
Ridge Outdoor International subsidiary signs agreement to acquire Harrison Advanced Rods brand assets from Suremag Limited[3]
On 30 September 2026, Harrison Advanced Rods Ltd, a subsidiary of Ridge Outdoor International Limited (樂欣戶外國際有限公司, Cayman-incorporated, stock code 2720), entered into an asset purchase agreement with Liverpool-based fishing tackle maker Suremag Limited, under which the buyer agreed to acquire the operating assets of the 'Harrison Advanced Rods' brand. Upon completion, the target assets will be transferred to Harrison Advanced Rods Ltd. The company voluntarily announced the transaction on 8 October 2026, stating that all applicable percentage ratios are below 5% so the acquisition does not constitute a discloseable transaction under Chapter 14 of the Listing Rules, that it is not a connected transaction, and that the seller and its ultimate beneficial owners are independent third parties.
Sources3 sources
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