Hartadinata Abadi

Hartadinata Abadi is an Indonesian gold jewellery company headquartered in Bandung, West Java. It is a publicly listed company in Indonesia, trading on the Indonesia Stock Exchange under the ticker HRTA. The company is engaged in the manufacturing, wholesale and retail of gold jewellery, and has expanded into gold savings and investment products through its EmasKITA brand, which allows customers to buy, save and redeem gold in small denominations. Its business spans the full chain from gold refining and jewellery production to distribution through its own retail network and partner outlets across Indonesia. As a listed issuer, it reports to the Indonesia Stock Exchange and the Financial Services Authority (OJK), and its shares are held by both institutional and retail investors. The company has positioned itself in the mid-market gold jewellery segment, combining traditional jewellery retail with modern digital gold investment services. Its products include gold bars, gold coins, and a wide range of gold jewellery such as rings, necklaces, bracelets and earrings, often marketed under its own brand names. Hartadinata Abadi has also been involved in gold buyback services, allowing customers to sell back their gold at prevailing market prices. The company's growth has been supported by Indonesia's cultural affinity for gold as a store of value and a popular investment and gift item. It operates in a competitive landscape alongside other Indonesian gold retailers and manufacturers, and has sought to differentiate through product innovation, certification and digital accessibility. Its EmasKITA platform is an example of its effort to reach younger and digitally savvy customers. The company's shares have been listed since its initial public offering, and it continues to expand its distribution and product range in the Indonesian market.

Hartadinata Abadi was established in 1990 in Bandung, West Java, as a gold jewellery manufacturer. Over the following decades it grew into one of Indonesia's larger gold jewellery producers, supplying both domestic retailers and its own outlets. The company expanded its operations to include gold refining, design, manufacturing and distribution. In 2018 it launched EmasKITA, a digital gold savings and retail platform that allows customers to buy and save gold in small amounts, reflecting a broader trend of gold investment digitalisation in Indonesia. The company conducted an initial public offering and listed its shares on the Indonesia Stock Exchange under the ticker HRTA, becoming a publicly listed company in Indonesia. As a listed entity, it is subject to disclosure and governance requirements set by the Indonesia Stock Exchange and the Financial Services Authority (OJK). The company has continued to develop its retail network and product range, including gold bars, coins and jewellery collections, and has promoted gold buyback services. Its business benefits from Indonesia's strong cultural demand for gold as an investment and gift, and it competes with other national gold retailers and manufacturers. The company's headquarters remain in Bandung, and it serves customers across Indonesia through a combination of physical outlets and digital channels.

• 2018

  Launched EmasKITA digital gold savings and retail platform.

• 1990

  Founded in Bandung, West Java, as a gold jewellery manufacturer.

• Listed on the Indonesia Stock Exchange under ticker HRTA.

Mid-market gold jewellery manufacturer and retailer with integrated digital gold investment services.

• Gold jewellery

  Rings, necklaces, bracelets and earrings manufactured and sold under the company's brands.

• Gold bars and coins

  Investment-grade gold bars and coins for retail customers.

• EmasKITA

  Digital gold savings and retail platform allowing small-denomination gold purchases and redemption.

1. 1Hartadinata Abadiwikidata.org
2. 2Hartadinata Abadi official websitehartadinata.com