Hartman
Corporate brand
UnclaimedHartman is a Dutch outdoor-living brand offering garden furniture and accessories, including chairs, tables, lounge sets, cushions, and parasols.
Last updated September 25, 2026
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Overview
Hartman is a Netherlands-associated commercial brand focused on outdoor living and garden furniture. Its Dutch-language website presents products for furnishing outdoor spaces, including garden chairs, garden tables, garden sets, lounge sets, garden cushions, and parasols. The site also features loungers in its description of the latest collection. The brand presents its Hartman Shades of Colour (SoC) concept as more than a collection: it describes it as a lifestyle concept based on harmony between people and nature, with organic shapes and balanced colours. Hartman says that this thinking informed the development of SoC models and represents a modern, timeless view of outdoor furniture. Hartman’s website offers inspiration content on garden styles, tips, and trends, and directs customers to online retailers and physical shops. It describes its newest collection as designed for different outdoor spaces and use throughout the year. The supplied material does not establish the company’s founding date, founder, ownership, headquarters, leadership, or the precise countries in which it operates.
History
The available source material identifies Hartman as an active outdoor-living brand but does not provide a founding date, a founder, or a dated account of the company’s early history. Its documented history in the supplied evidence is therefore limited to the brand’s current presentation and product concepts. Hartman’s Dutch-language website presents a range of garden and outdoor furniture, including chairs, tables, garden sets, lounge sets, cushions, parasols, and loungers. It also offers inspiration on garden styles, tips, and trends, connecting the product range with advice and ideas for outdoor spaces. The site directs visitors to online retailers and shops, indicating that customers can find Hartman products through both online and physical sales channels; the evidence does not specify the markets served. A central concept in Hartman’s current brand presentation is Shades of Colour (SoC). The brand describes SoC as an outdoor-living concept that goes beyond a collection and expresses a lifestyle. Its stated design idea is harmony between people and nature, with organic shapes and balanced colours. Hartman says this approach informed the development of the SoC models and led to a modern, timeless vision of outdoor furniture. The website also presents a latest collection of tables, chairs, lounge sets, and loungers as suitable for different outdoor spaces and for use throughout the year. These details document Hartman’s current product and brand messaging, rather than a dated product-launch chronology. No supported dates for the SoC concept, individual product launches, ownership changes, expansions, or leadership appointments are provided in the supplied evidence.
Products and positioning
Outdoor furniture and living for gardens and other outdoor spaces, with the Shades of Colour concept emphasizing harmony with nature, organic forms, and balanced colours.
Garden chairs, tables, sets, lounge sets, cushions, parasols, and loungers
Product categories presented on Hartman’s official website.
Hartman Shades of Colour (SoC)
An outdoor-living concept and collection described around harmony between people and nature, organic forms, and balanced colours.
Recent events
Reported
Hartman promotes Gian Craparo to Eastern Division managing director[4]
Hartman announced the promotion of Gian Craparo to Managing Director for the Eastern Division, where he and an internal sales partner will be responsible for obtaining and managing selling agreements and building advisor relationships throughout 35 states.
Sources4 sources
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